FC Dynamo has established a new standard for automated interaction with the target audiences of the club

2024: Customer Relationship Management System Restart

FC Dynamo entrusted the Manzana Group team with restarting the customer relationship management system.

The strategic objective of the project was to create a universal solution that allows you to determine, decompose and solve the business, marketing and communication tasks of the football club in the "single window" format.

Dynamo focuses not only on achieving sports results, but also on building effective business processes that imply a clear strategy for interacting with fans, partners and sponsors. To achieve high goals, it was important to engage a company with advanced expertise in building complex solutions in the field of big data. That is why - in 2019 - the choice was made in favor of Manzana Sport. Among the indisputable competitive advantages of Manzana, it is necessary to highlight local technical support for developments, which is critical in the context of investment protection, as well as for uninterrupted and systematic work to develop the club's brand in the current realities, - comments the representative of FC Dynamo.

As part of the integration of the updated technical ecosystem, another concept of the Dynamics loyalty program was developed, a multidimensional analytics system and an advanced communications module were launched, a ticket portal was modernized, and the first customer support line was organized.

The introduced innovations allow the club to offer new customer experience, automate the receipt of data on transactional and marketing activities of customers, unify the processed data and gain a deep understanding of its own audience.

2020

FC Dynamo (Moscow) entrusted the Manzana Sport team with restarting the relationship management system with the club's target groups.

The strategic objective of the project was to create a universal solution that allows you to determine, decompose and solve the business, marketing and communication tasks of the football club in the "single window" format.

As part of the integration of the new technical ecosystem, a new concept of the Dynamics loyalty program was developed, a multidimensional analytics system and an advanced communications module were launched, a ticket portal was modernized, and the first customer support line was organized.

The introduced innovations allow the club to offer new customer experience, automate the receipt of data on transactional and marketing activities of customers, unify the processed data and gain a deep understanding of its own audience.