Ostrovtsev Dmitry Petrovich

Ostrovtsev Dmitry Petrovich

Biography

He was responsible for innovations at BBDO Group, and also acted as a consultant to development companies, including ADG group with the Moscow project "Meeting Place." He was a senior lecturer at the Faculty of Marketing and Advertising at the Higher School of Economics.

From 2015 to 2021, as a commercial director and co-founder, he developed the Nativeroll platform.

Engaged in the introduction Indonesia startup of Gravity Field to the market.

2024: UMG CEO

Dmitry Ostrovtsev headed the AdTech company. UMG This was announced on February 27, 2024 by representatives of the company. Under Dmitry's leadership, UMG plans to introduce new products, including innovative solutions for. e-commerce

At UMG, Dmitry Ostrovtsev will focus on the development strategy and management of the group of companies. UMG founder and partner Vsevolod Adamov will remain responsible for the international development of the company. Another partner of the project, Vladilen V. Sitnikov, will continue to be responsible for the development of the group's products. Yakov Adamov, who previously held the position of CEO, decided at the end of 2023 to leave the company and join another TravelTech project, until March he will transfer all business to the new CEO of UMG.

My acquaintance with UMG founder Vsevolod Adamov began in 2012 at Gazprom Media Digital, and with its CPO - Vlad Sitnikov - we met in 2017 when I worked at Nativeroll. We have collaborated over the years, I am pleased to announce my appointment as the new CEO of the UMG Group. I am sure that my experience will help the group of companies reach new heights, - said Dmitry. - My experience with technology products and AdTech platforms in Russia, the USA and Indonesia will be a valuable asset for UMG's expansion into international markets. In terms of product portfolio, in addition to DSP and SSP, we will focus on developing B2B SaaS solutions for our partners and scale this direction. And our Retail Media product will strengthen our position in the AdTech and MarTech markets.

We met Dmitry during his time at the CCO position in NativeRoll, where he established himself as a good specialist with deep knowledge and many years of experience in the field of programmatic. UMG is showing active growth and striving to expand horizons, so we are in dire need of professionals such as Dmitry. I am convinced that his experience will play a key role in the development of UMG and the implementation of our strategic tasks, "said Vladilen V. Sitnikov, partner and CPO UMG.