MR Group completes migration to CRM system BPMSoft

2024: Move to BPMSoft

The company MR Group automated the processes of sales and service in CRM the system based on the Designer - BPMSoft the technological core low-code of the platform from IT the company "" (Lanit Omni part of the group). LANIT This client solution was created in eight months by the own analysts of the Moscow developer with the support of the vendor team. LANIT announced this on April 4, 2024.

The transition process started in early 2023. For four months, MR Group conducted an analysis of software products on the market. As a result of a thorough audit, the Designer was chosen - the technological core of the process-oriented platform. BPMSoft This solution fully corresponds to the tasks of managing a large number of processes of a group of companies working with many contractors and contractors to implement projects in both residential and commercial real estate. Therefore, the CRM system is the cornerstone of the entire IT infrastructures developer.

When choosing CRM, our company deliberately refused to consider ready-made "boxed" solutions, because the logic inherent in them could limit us, force us to adapt to the system and look for compromises. Including maximum process digitalization, the right IT architecture, and all the necessary multiple integration interactions between systems, both in-house and in-house. Considering that when creating a product, we have compiled its complete documentation, we can at any time transform various algorithms and process steps for new business tasks. MR Group's portfolio has large projects that will be built in queues for several more years. Therefore, it is important for us to create an evolving sales system so that throughout the entire cycle of project implementation we meet the challenges of both internal customers - MR Group employees and partners, and external - buyers of real estate objects. This means that in addition to the IT part, the solution should also be based on a client path, on the basis of which we create an improved client experience of interaction with our product. Therefore, one of the main calls for the IT team is to exceed the expectations of our internal and external customers, said Vadim Proshin, Deputy CEO for Information Technology, Digital Development and Transformation at MR Group.

In addition to the sales process, more than 50 integrations were implemented in this system both with the internal services of MR Group - EDMS, ERP, corporate portal, cloud storage, DWH and others, and with external ones - SuperApp site and mobile application, MRMB Open List, digital mortgage registration, services of partner companies.

This CRM has the opportunity for omnichannel interaction with the client, in the future - in 24/7 format. Regardless of the touch point - website, mobile application, call to the support service, correspondence in the chatbot, visit the sales office - the history of requests is recorded in a single digital user profile and replenished throughout the CJM: from the lead to the acceptance of the apartment, as well as the subsequent operation process, referral program and loyalty program.

In total, the company has 900 licenses for the BPMSoft Designer. MR Group has already thought out a platform roadmap for the next year, formed a backlog, is constantly working on developing the functionality of the system and improving the client experience. In the future, the company plans to increase the efficiency and speed of sales with a more detailed and personal configuration of the Next Best Action or Next Best Offer algorithms.

When creating a long-term IT strategy, large customer-oriented companies such as MR Group are looking for a process system that can evolve with the business. Our low-code BPMSoft platform provides flexible customization for individual customer needs and customization according to their unique business logic, noted Yuri Vostrikov, General Director of LANIT Omni.