Avito Auto

2024

Launch of Select service

In the Avito application, the free Select service has become available, which helps in buying a new car or a used car from trusted dealers at a fixed price in the announcement. The user can safely book a car online and find out details about the state of the car before visiting the cabin. Support in the process of buying a car is provided by a personal platform manager. The company announced this on August 23, 2024.

With the help of the Select service, users will be able to purchase cars from large car dealers operating in Moscow, St. Petersburg, Yekaterinburg, Chelyabinsk, Kazan, Nizhny Novgorod, Ufa, Yoshkar-Ola, Izhevsk, Cheboksary. By the end of 2025, the service will be available throughout the country.

The section presents specially selected cars from partners tested by Avito Auto. When buying a car through Select, the user will receive a free Autoteki report on the selected car, as well as the support of a personal manager from Avito, who will take over communication with the dealer and organize an inspection of the car in the cabin. All cars from Selekt are subject to a fixed price, and if there are additional conditions, information about them will be indicated in the announcement.

The launch of the Select section is dictated by the growing trend of the transition of the automotive market to the online format. More than 7 million people visit Avito Auto every day, and this service is the embodiment of our care for those users who appreciate peace of mind, confidence and reliability in the process of choosing and buying a car. All services under the project are free for users, which is part of the company's strategy to create the best user experience and strengthen its position in the online car sales market. In 2025, we plan to expand the geography of the presence of Selekt's partners - car dealers, throughout Russia, in order to make the purchase of tested cars available to residents in any region of the country, "said Vadim Ivanov, director of the Avito Automobile direction.

For dealers, in turn, the service offers comfortable conditions for cooperation - ads with cars from Selekt will be a higher priority in issuing, and payment is made for completed transactions.

Launching Select, Avito closes the cycle of buying and selling cars for dealers: first in Avito Auction, the company gives dealers the opportunity to purchase a vehicle, and then in Selekt helps to implement it. The service allows dealers to get additional traffic and increase the conversion of ads into deals. The buyer, thanks to the use of service and communication with his personal manager, increases confidence in the selected car and seller. In addition, the client comes to the dealer, already aware of the technical condition of the machine. In this case, Avito serves as an expert in the transaction, "said Gor Petrosyan, director of the Expocar dealer company.

According to a survey conducted by Avito Auto in August 2024 with the participation of 5,000 Russians, 67% of respondents planning to buy a car have concerns related to the process of choosing it. Among the possible reasons for refusing to buy the selected car, 67% of respondents name doubts about the cleanliness of the car's history, 59% - uncertainty about the seller's reliability, 57% - doubts that all car units are reliable and work as stated by the seller, and 52% - the complexity of paperwork. The most useful services that could facilitate the purchase of a car, 19% of respondents called the provision of documents with a history of car ownership, 19% - assistance in inspecting a car, 17% - advice from a car selection specialist, 15% - assistance in finding a car and paperwork, 15% - vehicle test drive.

We see the demand for the market in such a service as Select. With its help, users can calmly, comfortably select, make an advance payment and buy a used car, receiving online and offline support from Avito. A personal manager from our platform will take over communication with the dealer, organize an inspection and provide complete information about the car - about the state of the body, real wear and tear of suspension parts, engine and other critical components, the number of previous owners and the history of ownership - for example, whether the car was in a taxi or car sharing. The entire support complex - both the work of the manager and the Autoteki report for the buyer are provided free of charge, - said Eduard Efremov, head of the Transaction Model department at Avito Auto.

The service is available through a browser in a smartphone, as well as in an application on iOS and Android platforms, which allows users to search for cars in a format convenient for them.

The Fixed Price icon appears

Avito Auto introduced the "Fixed Price" badge, which can be found in advertisements for the sale of cars from dealers. This decision is intended to encourage the price to be indicated without taking into account additional shares and conditions. Avito reported this on April 22, 2024.

The Fixed Price Badge is assigned if the seller does not cause the price in the listing to take any action. For example, purchase services, take out a loan, insurance and trade-in. In this case, the platform assumes that the value indicated in the announcement is valid without additional conditions.

The Fixed Price icon will only be available to dealers. The development of this tool was carried out on the basis of user requests and together with market players. Such a badge will allow dealers to receive more targeted traffic on Avito Auto and attract customers with an already formed request - which means that they are most ready to buy a car.

The introduction of the Fixed Price badge is another step towards whitewashing the market and conducting more transparent transactions on cars. We want each of our users to be able to choose a car with confidence, based on the fact that the price in the announcement eliminates the need to conclude additional contracts for special terms of the transaction. The dealers themselves will have a Fixed Price badge that will allow them to build more transparent and trusting relationships with customers, "said Kirill Votyakov, Managing Director of Avito Auto.

If the reduction in value is affected by additional services and shares, then they will be indicated in the announcement description. Such ads with special conditions affecting the price of a sold car will not be able to receive a Fixed Price icon.