VK Tutoria

2024: Platform Development

VK has developed a new platform for tutors, investments in the project amounted to 300 million rubles. This became known on June 20, 2024.

A service called VK Tutoria aims to simplify the organization of online tutors and meet the needs of students and their parents.

According to RBC, VK Tutoria will be integrated with existing Mail.ru services such as collaboration boards, calendar, notes and cloud storage. It is also planned to use "VK Messenger" and "VK Calls" to provide communication between tutors, students and their parents. The functionality of the platform will allow you to organize classes, control the schedule and exchange homework files.

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By June 20, 2024, the service is at the testing stage on VK employees. The platform is expected to be monetized through subscriptions. According to the newspaper, the starting investment amounted to 200 million rubles, but according to a source close to the company, the total amount exceeded this estimate.

VK already has significant experience in distance education. In 2023, the company became the 100% owner of the Учи.ру educational platform, acquiring it for 8.7 billion rubles. Taking into account the share of 25% purchased back in 2020 for 3.75 billion rubles, total investments in this asset amounted to 12.45 billion rubles. In addition, VK is the controlling shareholder of Skillbox with a 55.28% stake and is developing the Tetrika platform, designed to prepare for the exam, OGE and Olympiads.

According to experts interviewed by the publication, at the expense of a significant audience, VK will gain an advantage in the market of services for tutors, but the question is how the company's offer will differ from existing services that have long proven themselves in the market. The option is a unified system for paying for tutors and a lower price offer.^[1]

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