Apprx. Video

Main article: IPTV (Internet Protocol Television)

2024: Unification based on VK one-cloud video content "VK Video," "Zena" and "OK.Video"

VK has combined the video content of the VK Video, Zen and OK Video platforms into a single storage based on its own development - one-cloud. Its volume exceeded 1.5 exabytes, or more than 1.5 billion gigabytes - according to VK estimates, this is the largest video content library among Russian platforms. All VK Video content is collected in the repository: shows, clips, videos, author's video, TV series, VK Play streams and exclusive VK Originals content, VK representatives told TAdviser on August 29, 2024. Read more here.

2011

Start selling video ads

September 7, 2011 it became known that Mail.ru Group the largest Russian video portal RuTube began selling in video advertisings. social network Schoolmates Video videos in the section "Odnoklassniki. Videos "are watched by 27.4% of visitors to the social network - more than 10 million unique users. The monthly coverage of the Odnoklassniki video section and portals sold by RuTube exceeds 34.5 million "uni" and 299 million views.

The first advertising campaign in the section "Classmates. Video "started on August 29, Odnoklassniki visitors saw videos advertising the tariff option" Vacation online "of the mobile operator" MegaFon. " The exclusive placement was carried out by the digital communications agency AdWatch Isobar. The advertising campaign uses the format of a pre-roll - a 10-second video preceding the video, which the user sees no more than once a day.

"In a few days of placement, the CTR of pre-roll was 4.7% and we expect high results following the campaign."

Section "Classmates. Video "generates video traffic comparable to RuTube. According to the TNS Web Index, in July 2011, the number of views of videos in the section amounted to 122.34 million, and the number of unique users - 10.692 million. For comparison, the video posted on RuTube in July gained 162.865 million views, it was seen by 26.1 million unique users.

The audience indicators of both platforms provide advertisers with fundamentally new opportunities for using video advertising. Until now, video formats have been one of the components of the media mix when planning advertising campaigns on the Internet. The pool of sites that RuTube now offers makes it possible to conduct advertising campaigns, where video formats will play a key role in the formation of the media mix. "Classmates. Video "is today the only service in Russia that allows you to target advertising in video content by socio-demographic profiles. According to TNS Web Index, in July videos on Odnoklassniki. Video "and video portals sold by RuTube (in addition to rutube.ru this kinopoisk.ru, karaoke.ru, dom2.ru and tnt-online.ru) scored more than 299 million views, they were seen by over 34.5 million unique users.

Launch the section

In April 2011, Odnoklassniki and RuTube announced the launch of the Odnoklassniki section. Video. " At the time of launch, the service was available to 25% of Odnoklassniki visitors; it was launched for the entire audience in early May.

The Video section contains content that users can share with friends using the Class button. The video rating, based on user recommendations, helps with the selection of interesting videos.

RuTube provides Odnoklassniki with a technical video platform, supplies content and moderates it.