Chizhik Mobile application

Main article: Mobile applications

2024: Scaling Online Delivery

X5 Group on September 2, 2024 announced the scaling of online delivery from the Chizhik network of hard discounters. You can order goods online in the same name application trade networks AppStore in and, Google Play as well as in applications aggregators-partners of the Kh5.

At the beginning of September 2024, more than 170 stores in various administrative districts of Moscow and some districts of the Moscow region were already connected to the service, but the team is considering expanding the service to other regions of Russia. The delivery cost is 199 rubles. Delivery time averages 1 hours, depending on the distance of the customer's address from the store. The maximum weight of the order is 30 kilograms. Prices for goods in the online channel are identical to prices in Chizhik stores.

{{quote 'Going online is a natural stage in the development of any retailer. We always understood the importance of being present in all channels where the customer is comfortable and is available to receive our products. However, it is also important for us to do so The economic delivery model did not affect the price of goods and quality interaction with the consumer, - said "'Ilya Yakubson, Managing Director "Chizhik" network of hard discounters. "'}}

Orders are collected by employees of Chizhik stores. Delivery is carried out partners express Kh5 Delivery, which already work with retail chains Five"" and Intersection"," as well as aggregators.

In pilot mode, the delivery service for Chizhika customers was launched in March 2023, and nearly half a million orders have been delivered since. In the structure consumer baskets of the chain are dominated by products of their own brands. Also customers most often buy several units of each item at an attractive price, which contributes to the high for the express delivery segment average check - more than 2200 rubles.

A distinctive feature of Chizhik stores is a combination of attractive for buyers of prices and high quality goods. Format Pricing Policy assumes a significantly lower cost of the usual food baskets than the market average. The approach to pricing is based on the principle "low prices every day," which means constant maintenance as possible more favorable for buyers prices for the entire range without promo shares. The range includes about 850 products, more than 500 of who are their own brands that have already proven themselves with customers networks. They include the brands Svetaevo, Werner, Generous Year, Greenola, "Axl," "Tafo" and others.