Sber Tech: Platform V Product 360

Main article: Data management

2025: Integration with Kandinsky

Russian developer ON Sber Tech integrated neuronet Kandinsky in the system for data management product information Platform V Product 360. Users of the solution can now create high-quality images for product catalogs directly in its interface using the built-in AI tool. About this during the session "Game ahead. Digitalization as a competitive asset "at the conference TsIPR-2025 said the CEO of Sber Tech. Maxim Tyatyushev Read more here.

2024: GigaChat Integration

Sber Tech (part of the group) Sber integrated GigaChat for business in Platform V Product 360 for centralized managing large data arrays product information. This functionality will allow you to automatically fill out product cards. Sberbank announced this on September 3, 2024. The developer estimates that the solution can speed up the process of preparing marketing descriptions and product materials at least twice. In addition, the implementation of the product will help the business reduce the cost of creating content and reducing the number of possible errors through built-in quality control and automatic text checking.

GigaChat is able to generate relevant descriptions in accordance with user requests and choose from several response options.

Platform V Product 360 is a ready-made tool for managing the product catalog, storing marketing information, working with product cards and uploading data to sales channels. The product has been successfully operated on a Sberbank scale for more than four years and allows you to automate the maintenance of a catalog of various banking services.