Injection implants

Main article: Cosmetology

Chronicle

2023-2024: Sales of lip fillers in Russia rose 20% to ₽18,5 billion

In September 2024, it became known that sales of fillers and biorevitalizers continue to grow in Russia. At the end of 2023, the volume of retail sales of these products reached ₽18,5 billion, which is 20% more than in 2022. Natural sales amounted to 3.9 million minimum dosage units (MED), an increase of 27% compared to 2022.

According to RNC Pharma, sales dynamics remain at a high level for the first half of 2024. Total retail sales reached ₽10,9 billion, up 21% from the same period in 2023. Natural sales amounted to 2.2 million MED, which also exceeds the figures of the first half of 2023, when 2 million MED was sold.

The bulk of retail sales are formed by fillers for lip augmentation and other cosmetic defects. Fillers accounted for 62.6% of all sales in value terms in 2023, according to RNC Pharma. This is due to the higher price of this product: the average cost of one filler exceeded ₽8 thousand, which is significantly higher than the average price of biorevitalizers.

Specialized clinics remain the main channel for the sale of injectable cosmetic products, providing 94.8% of all sales in the first half of 2024. The share of pharmacies continues to decline and amounted to 4.4% of total retail sales. Less than 1% of products are sold through e-com platforms, but their importance is growing: marketplaces provided 7.4% of in-kind sales, with the majority of the volume being Korean biorevitalizant.

Regional specificity also plays an important role in the market. The capital region (Moscow and the Moscow region) remains the leader: in 2023 it accounted for 35.8% of total ruble sales. In Moscow, for the entire 2023, products worth ₽3,8 billion were sold. The second place is occupied by St. Petersburg, whose residents spent more than ₽1 billion on fillers and biorevitalizers. The Moscow region showed the fastest growth: in the first half of 2024, sales in the region increased by 67%, and natural volume increased fivefold.^[1]

In 2024, more than 30.5 thousand cosmetologists carry out procedures with "beauty injections" in Russia. Moreover, the most popular services were contour plastic and biorevitalization. The total number of such procedures in 2023 increased from 1.2 million to 1.3 million for contour plastic, and from 2 million to 2.6 million for biorevitalization.

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