Cosmetology

Medical centers with cosmetology services

In 2023, more than 45 thousand medical institutions in Russia provide cosmetological services, about 90 thousand specialists work in this industry.

Beauty salons

Main article: Beauty salons in Russia

Hardware cosmetology

Main article: Hardware cosmetology

Laser cosmetology

Main article: Laser cosmetology

Injectable cosmetology

Main article: Injectable cosmetology

Facelift

Golden Thread Lift

Woman, 52, cosmetic procedure of weaving 'golden threads' into soft tissues in her face and neck

Beauty jabs

Main article: Fillers (injectable)

Grey cosmetology

Main article: Grey cosmetology

Trichopigmentation (micropigmentation)

Main article: Trichopigmentation (micropigmentation)

Chronicle

2025

Growth in sales of collagen products for cosmetology in Russia by 13% to 3 billion rubles

At the end of 2025, sales of collagen products for cosmetology in Russia reached 3 billion rubles, an increase of 13% compared to 2024. Such data were published by the Right to Health consulting company in February 2026.

The entire market for biorevitalizants over the same period grew by 44%, to 25 billion rubles, calculated in the "Right to Health." According to RNC Pharma, sales of collagen-based products increased by 25% in monetary terms, to 3.9 billion rubles, and by 14% in kind - to 371.5 thousand packages. This is the smallest dynamics among all biorevitalizants: total sales in this category increased by 42% (to 21.4 billion rubles) and by 23% in packages. NAKEM estimates an increase of 19% in money, taking into account the indexation of prices by clinics by 15%, explains Yulia Frangulova, general director of the Linline network.

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Фото: Freepik

"Kommersant. Health + "recalls that in November 2025, Roszdravnadzor suspended the circulation of one batch of the drug" Spherogel. " Cellviderm (distributor) claims that the manufacturer (Biomir Service) initiated the audit. Cellviderm chief Elena Buslaeva said an internal audit confirmed the party's compliance; adverse reactions may be related to the administration technique. The frequency of such reactions is less than 0.001%.

According to RNC Pharma, the natural volume of the sale of Spherogel increased by 2%, the cash - by almost 13%. The drug ranks second in the collagenotherapy segment. The market leader - Collost from Binnopharm Group - increased sales by 30% (against 41% in 2024).

The Right to Health estimates the volume of the gray collagen therapy market at 14% (plus 3 pp per year). Natalia Filippova, Public Commissioner for Aesthetic Medicine Clinics, connects this with the increase in the cost of products, the desire of patients to save money and the spread of unregistered medical products on marketplaces.

Sales of products based on polynucleotides increased 2.2 times in money, on the basis of polylactic acid - 4.3 times. Binnopharm Group believes that the switch of specialists to these funds will restrain the category of pure collagen in 2026.

The Atlas network of clinics does not record a decrease in demand: revenue from collagen injections increased by 37.7% (against 30.3% for biorevitalization). General Director Ksenia Lemberg clarifies that more than 14% of procedures with collagen are for the correction of scars, and not for rejuvenation.^[1]

The Bashkir clinic "Yuhelf" was obliged to return the money for the operation and reimburse moral compensation for the publication of pictures of a naked patient

In December 2025, a patient of the Yuhelf aesthetic medicine clinic located in Ufa filed a lawsuit. The reason was the publication of nude photos of a woman on the Internet resources of a medical institution. According to the plaintiff, the pictures were posted without her consent. Read more here.

2024

In Moscow, the number of aesthetic medicine clinics for the year increased by 4%

The number of specialized clinics of aesthetic medicine in Moscow in 2024 increased by 4% compared to 2023 and reached 126 institutions. For the period from 2020 to 2024, the number of such medical organizations increased by 25% - from 101 to 126. Moscow as the largest economic and business center of the country with a high concentration of solvent population forms the maximum demand for complex and high-quality aesthetic services. This is evidenced by data from the analytical company BusinesStat, released in October 2025. here More.

The Russian cosmetology market grew by 12% to 312 billion rubles

According to a BusinessStat study, in 2024 the volume of the Russian market for cosmetic services increased by 12% and reached ₽312 billion. This became known from a study of analysts published in January 2025.

According to RBC, such growth was the result of an expansion of offers in the segment of aesthetic medicine, the development of hardware techniques and an increase in investment in the beauty industry.

According to BusinessStat, in 2020 the industry turnover amounted to ₽215 billion, showing a decline of 15% compared to 2019. Experts attribute this to restrictive measures during the COVID-19 pandemic, a decrease in household incomes and a temporary suspension of the activities of many cosmetic centers. The recovery began in 2021, when the market grew by 15% and reached ₽248 billion.

In 2022, the growth rate slowed down, and the market turnover remained at the level of ₽248 billion. However, already in 2023, the industry again showed growth - by 13%, reaching ₽279 billion. Among the factors that ensured positive dynamics, analysts include technological development, the popularization of injection methods and the expansion of the range of services offered.

According to BusinessStat, from 2020 to 2024, the market volume grew by 45% - from ₽215 billion to ₽312 billion. Analysts emphasize that one of the key factors in sustainable development was the replacement of foreign brands with Russian and Asian counterparts. The companies adapted to the changed conditions, which made it possible not only to preserve the range of drugs and equipment, but also to expand it.

The increase in interest in cosmetic procedures is also due to a change in consumer preferences. The desire to maintain youth, a well-groomed appearance and an improved quality of life contributed to an increase in attendance at beauty rooms, analysts said. In particular, the popularity of anti-age directions, hardware techniques and injection procedures is growing.

The development of technology has a significant impact on the market. In recent years, PRP therapy, laser procedures, microdermabrasion and other innovative techniques have been gaining popularity.^[2]

2023

Growth of the Russian cosmetology market for the year by 8.6% to 269 billion rubles

At the end of 2023, the volume of the Russian cosmetology market reached 269 billion rubles. Compared to the previous year, when the turnover was estimated at 247.8 billion rubles, the growth was 8.6%. Such data are provided in the BusinesStat report, published in mid-April 2024.

The statistics take into account the revenue of clinics and cosmetology offices from the provision of services in a number of areas. These include hardware, injection and laser cosmetology, massage and SPA procedures, plastic surgery, aesthetic cosmetology and hair removal. Among the leading players in this market in the Russian Federation are named JSC IPHiK, LLC Selin Medikal Group, LLC Center for Cosmetology and Plastic Surgery, LLC SP and LLC Parallelepiped.

Analysts note that in the period from 2019 to 2023, the industry showed heterogeneous dynamics. In particular, in 2020, against the background of the COVID-19 pandemic, the demand for cosmetology services decreased by 14.8% - to 215.2 billion rubles. In connection with self-isolation, people refused visits to cosmetology clinics and offices, fearing infection. But already in 2021, the market began to recover: its turnover increased on an annualized basis by 15.2%, amounting to 247.9 billion rubles. In 2022, costs practically did not change, having decreased by 0.1% year-on-year, to 247.8 billion rubles.

The stagnation of real incomes of consumers and the reduction in the number of visits to cosmetology clinics interrupted the recovery growth of the segment, the study notes.

The market returned to growth again in 2023. At the same time, in order to retain permanent patients and attract new visitors, many clinics and cosmetology offices sought to limit the rise in prices for services and held various promotions. In general, from 2019 to 2023, the turnover of the cosmetology industry in Russia increased by 6.6%.^[3]

Growth of Russian cosmetology spending to a record 269 billion rubles

In 2023, Russians spent approximately 269 billion rubles on cosmetology services, which is a record value for at least several previous years. Cost growth in relation to 2022 was recorded at 8.6%, as stated in the BusinesStat study, the results of which were released on April 18, 2024.

The report notes that the turnover of the market under consideration in the Russian Federation in 2019 amounted to approximately 253 billion rubles. In 2020, against the background of restrictions imposed in connection with the COVID-19 pandemic, the cost of cosmetology services decreased to 215 billion rubles. Then the industry began to recover: in 2021, its volume increased to 247.9 billion rubles. In 2022, the demand for cosmetology among Russians remained at the level of the previous year, amounting to about 247.8 billion rubles.

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Фото: Unsplash

According to the Vedomosti newspaper, representatives of Russian clinics are talking about a significant market growth. In particular, dermatovenerologist, cosmetologist of the online insurance company BestDoctor Lev Kulkov reported that on average in 2023 there was an increase in attendance by 10% compared to 2022. In the Medsi group of companies (owned by AFK Sistema), the demand for cosmetology services rose by about 26% on an annualized basis. At the Institute of Beauty on Arbat, cosmetological services in 2023 were used 19% more often than a year earlier, while revenue in this area rose by 21%.

Expert in the construction of medical businesses, consultant Leon Abeyadira notes that in 2023, patients significantly increased interest in hardware cosmetology, which includes exposure to the skin of laser, ultrasound, etc. On the other hand, the demand for thread lifting has decreased. According to DSM Group CEO Sergei Shulyak, the positive dynamics of the market as a whole may be due to the fact that cosmetology services are becoming an integral part of the life of Russians.^[4]

Innovations in cosmetology: prospects for using AI and digital diagnostics

Ekaterina Khramozina is a practicing cosmetologist, an expert in the field of innovative technologies and cosmetology business management, the founder of a network of cosmetology rooms, the author of her own diagnostic and care methodology, spoke about innovations in cosmetology: about the prospects for using AI and digital diagnostics. Read more here.

2022

Increase in the production of cosmetic products by 47.6% to 1.39 million packages

In 2022, 1.39 million packages of cosmetic drugs were produced in Russia, which is 47.6% more than in the previous year. This was reported in the market research agency "GuideMarket" in mid-June 2023.

It follows from the report that the volume of the market in question in 2022 not only turned out to be a record, but also showed the fastest growth rate in the last few years. The rise is due to the receipt of registration certificates and the launch of the production of several brands of drugs, as well as an increase in the volume of production and variety of the range of existing market players.

In 2021, the market also received an additional impetus for the demand postponed in the crisis year 2020 from consumers - doctors, clinics and end consumers of the population.

In 2022, Russian manufacturers faced a decrease in imports and a shortage of some popular foreign drugs, which led to partial import substitution on the market. This factor has become one of the growth drivers for Russian manufacturers.

Despite the fact that the growth rate of production in physical terms is lower than in value terms, the market for injectable cosmetology drugs continues to develop. Russian manufacturers are actively working to increase production and expand the range to meet the growing demand from consumers.

According to analysts BusinesStat, sales of cosmetics in Russia in 2018-2022. decreased by 2.6%: from 3.49 to 3.40 billion units. Sales declined smoothly in 2018-2020. against the background of a decrease in the population of the country along with market saturation. In 2021, sales for the only time in five years increased by 6.4% and reached 3.69 billion units, which was explained, on the one hand, by the restoration of business activity after restrictive measures due to the COVID-19 coronavirus pandemic in 2020, on the other hand, by the implementation of demand postponed due to non-operating stores. In 2022, as a result of the crisis, cosmetics sales in Russia again decreased by 7.9% at once and amounted to 3.4 billion units.^[5]

Cosmetology clinics in Russia lose doctors and income

In April 2023, the National Association of Aesthetic Medicine Clinics (NAKEM) published a study on the situation on the Russian market of cosmetic services. According to experts, 2022 turned out to be a difficult year for clinics engaged in this business: the turnover and flow of patients fell.

According to a survey of the heads of Russian cosmetology clinics, 65% of respondents noted that the gross turnover of their clinics decreased by more than 20%. The growth of gross turnover by more than 20% in 2022 was noted by only 17% of respondents.

2022 was not an easy year for cosmetology clinics

The loss of primary patients was felt by 52% of respondents, 62% say about the total drop in the number of patients. The number of primary patients and the increase in the total number is noted by a third of respondents.

Almost half of respondents (45%) were forced to raise prices in 2022, 20% say they did not change them, and 35% even reduced prices. At the same time, the majority (45%) have an average check of 5,000-10,000 rubles.

The NAKEM data confirm the results of a study by the GxP News Analytical Bureau conducted in the fall-winter of 2022. According to this study, Moscow clinics found themselves in the most difficult situation, especially those that focused on a highly profitable audience. In 2022, many clinics tried to hold prices and hold promotions in order not only to keep their permanent patients, but also to attract those who were looking for lower prices - due to this migration and there was an increase in the flow of primary patients.

The desire to keep prices at the same level and the active introduction of shares on procedures, combined with the loss of patients, could not but lead to a decrease in turnover.

Experts also note the trend of the departure of cosmetologists from clinics. 41% of clinic managers surveyed by NAKEM talk about the care of 10-20% of specialists. These data are very similar to those obtained by the Bureau of Analysis. Professional cosmetologists open their offices and join the ranks of "gray" specialists, making a full-fledged competition to clinics.^[6]

Notes