Injection implants

Main article: Cosmetology

Chronicle

2023-2024

Sales of lip fillers in Russia increased by 25% over the year and reached ₽28,7 billion

Sales of fillers and biorevitalizers in Russia in 2024 increased by 25% and reached ₽28,7 billion. In physical terms, the market increased by 10%, amounting to 5.9 million minimum dosage units (MED). This became known in mid-March 2025.

According to RNC Pharma, in 2023, 5.3 million MED of these products worth ₽23 billion were sold in retail. Analysts note that the growth in real sales in the reporting period slightly slowed down compared to growth in monetary terms.

The cosmetic products market shows pronounced seasonality. Sales peaks are observed in the spring months, before summer holidays and on the eve of the New Year holidays. Maximum expenses both in 2024 and a year earlier were recorded in April and December. In April 2024, consumers spent ₽2,8 billion on injectable cosmetology, acquiring 610 thousand. HONEY. Compared to April 2023, the dynamics in rubles exceeded 29%, and natural consumption increased by 16.5%.

At the end of December 2024, product costs increased to ₽3,2 billion, but the volume in MED was noticeably lower than the April values ​ ​ - 567 thousand units of goods. The structure of consumption in December differed from the April one: consumers more often purchased more expensive types of products. Such products include fillers, the cost of which is approximately twice as high as biorevitalizers - at the level of ₽8 thousand and ₽4 thousand, respectively.

The minimum costs for injectable cosmetology were fixed for two years in a row in January. In the first month of 2024, 387 thousand were sold. MED worth ₽1,7 billion In January 2025, sales were higher: Russians purchased 454 thousand units, spending ₽2,4 billion. Compared to January 2024, the money volume of the filler and biorevitalizant market increased by 43.3%, and natural consumption increased by 17.5%.^[1]

The volume of the Russian market for injectable cosmetology for the year increased by 21% to ₽44 billion

The volume of the Russian market for injectable cosmetology in 2024 increased by 21% and reached ₽44 billion. Such data in March 23025 leads the analytical company "Right to Health." During this period, 8.7 million injection procedures were performed in Russia, including injections with Botox and various botulinum toxins, which is 34% more than in 2023.

According to Forbes, citing the forecast of the same analytical company, in 2025-2026, further growth of this segment is expected by 15-20% annually. In terms of the global medical cosmetology industry, the growth dynamics of the Russian market is much higher. According to Zion Market Research, the average annual growth rate worldwide until 2030 will be 4.5% annually, and the projected volume by the end of the decade will reach $72.33 billion.

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Фото: Freepik

Lyaglia Sadykova, President of the Association of Beauty Enterprises and Professionals, confirms analysts' optimistic forecasts, but points to existing risks for the industry. These include an increase in the cost of drugs and equipment due to sanctions and logistical difficulties, a possible tightening of licensing, certification and control requirements, as well as a growing personnel shortage.

According to Sadykova, the growth of the Russian market is associated with a change in the model of consumer behavior - Botox injections began to be perceived as an element of regular self-care. In addition, a new group of clients has formed who are preemptively struggling with aging.

Olga Goncharova, Executive Director of Rights to Health, calls demand stability a feature of the Russian market for cosmetic injections. However, the gray segment presents a serious problem: according to the company, in 2024, only 56% of botulin therapy services were carried out in clinics or departments of aesthetic medicine with the necessary licenses. The remaining part was accounted for by beauty salons and private offices that did not have appropriate permits. For biorevitalization and contour plastics, this figure was 54%.^[2]

Lip filler sales in Russia up 20% to ₽18,5 billion

At the end of 2023, the volume of retail sales of these products reached ₽18,5 billion, which is 20% more than in 2022. Natural sales amounted to 3.9 million minimum dosage units (MED), an increase of 27% compared to 2022. This is evidenced by the data of the analytical company RNC Pharma, released in September 2024.

According to experts, for the first half of 2024, sales dynamics remain at a high level. Total retail sales reached ₽10,9 billion, up 21% from the same period in 2023. Natural sales amounted to 2.2 million MED, which also exceeds the figures of the first half of 2023, when 2 million MED was sold.

The bulk of retail sales are formed by fillers for lip augmentation and other cosmetic defects. Fillers accounted for 62.6% of all sales in value terms in 2023, according to RNC Pharma. This is due to the higher price of this product: the average cost of one filler exceeded ₽8 thousand, which is significantly higher than the average price of biorevitalizers.

Specialized clinics remain the main channel for the sale of injectable cosmetic products, providing 94.8% of all sales in the first half of 2024. The share of pharmacies continues to decline and amounted to 4.4% of total retail sales. Less than 1% of products are sold through e-com platforms, but their importance is growing: marketplaces provided 7.4% of in-kind sales, with the majority of the volume being Korean biorevitalizant.

Regional specificity also plays an important role in the market. The capital region (Moscow and the Moscow region) remains the leader: in 2023 it accounted for 35.8% of total ruble sales. In Moscow, for the entire 2023, products worth ₽3,8 billion were sold. The second place is occupied by St. Petersburg, whose residents spent more than ₽1 billion on fillers and biorevitalizers. The Moscow region showed the fastest growth: in the first half of 2024, sales in the region increased by 67%, and natural volume increased fivefold.^[3]

In 2024, more than 30.5 thousand cosmetologists carry out procedures with "beauty injections" in Russia. Moreover, the most popular services were contour plastic and biorevitalization. The total number of such procedures in 2023 increased from 1.2 million to 1.3 million for contour plastic, and from 2 million to 2.6 million for biorevitalization.

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