Beauty salons in Russia

2025: 15.7% increase in the number of beauty salons to 76.1 thousand establishments

Analysts of the Yandex Maps service recorded an increase in the number of beauty salons in Russia to 76.1 thousand establishments by early January 2025. This is evidenced by research data published on February 3, 2025.

According to Kommersant, the most noticeable increase in the number of beauty salons was noted in Samara - by 32.6% to 813 points, in Perm - by 31.4% to 741 establishments and in Krasnodar - by 27.5% to almost 2 thousand salons. In Moscow, the number of beauty establishments increased by 12.2% to 9.2 thousand, in St. Petersburg - by 16.2% to 4.1 thousand.

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Фото: Freepik

According to the Yclients recording service, the number of private craftsmen working in separate offices and co-working spaces increased by 28% to 9.3 thousand specialists. The number of chain salons increased by 22% to 11.1 thousand, small monosales - by 17% to 15.7 thousand, large monosales - by 13% to 3.8 thousand.

Anton Derkonos, managing partner of the Palchiki, Feisoloji and Shevelur chains, notes that in 2024 the companies opened more salons than in the previous period, without closing a single point.

Expert Franshiza.ru Anna Rozhdestvenskaya points to the trend of specialists switching from hiring to opening their own offices or renting seats in beauty co-working spaces. President of the Association of Enterprises and Beauty Professionals Lyalia Sadykova confirms the registration of masters as self-employed and individual entrepreneurs.

According to the operator of fiscal data "Platform OFD," in 2024 the number of purchases in beauty points in Russia increased by 14%. In Moscow, this figure grew by 8%, in St. Petersburg - by 5%, in Krasnodar - by 12%.

The founder of the TopGun barbershop network, Alexei Lokontsev, warns of possible mass closures of salons by inexperienced entrepreneurs in 2025. Celebrity head Yana Yakovleva confirms an increase in the number of beauty spots for sale.

16 million-plus cities account for 35% of the total number of beauty salons operating in the country.^[1]

2022: Sales of manicure training services in Russia continue to grow

The volume of the Russian market for manicure training services in 2022 reached 2.2 billion rubles, an increase of 11.1% compared to 2021. At the same time, the growth rate halved - in 2021 they were measured at + 22.7%. This is evidenced by the data of analysts of the market research agency "GuideMarket." Experts attributed the growth of the market to several factors:

• the development of the beauty industry and increased interest in self-care and youth contributed to an increase in demand for manicure services. Manicure gradually came to be seen as a hygienic procedure.
• social media had a significant impact on the younger generation, driving demand for manicure services.
• the emergence of new trends in the field of nail service also contributed to the growth of the market.

Analysts note that in 2020, a drop in market volume was recorded, which is associated with quarantine restrictions imposed to combat the spread of COVID-19, as well as with the deterioration of the financial situation of the population. At the same time, in 2021 there was a significant growth of the market, which is explained by the low base and deferred demand from the previous year. In general, the dynamics of the volume of the Russian market is linear, experts say. They noted that in 2022, relative to 2018, the Russian market for manicure schools showed an increase of 30.2%.

Investors began to invest more often in beauty salons. According to Avito, the demand for the purchase or development of a franchise for the first half of 2023 increased by almost 70%. At the same time, if the opening of the barbershop requires up to 1.5 million rubles, then up to 7 million rubles should be invested in the salon, entrepreneurs working in this market told Kommersant FM.^[2]

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