Muted (clothing brand)

History

2024: Output

On October 22, 2024, Yandex announced that it would enter the fashion industry with its own brand of base clothing Muted through the Yandex Factory production area. The first collection of autumn-winter 2024/2025 is already available for buyers at the Yandex Market site.

According to the press service of Yandex, the debut collection includes 48 models in various colors. The range included T-shirts, shirts, hoodies, sweaters, trousers and jackets. The brand's pricing policy is focused on the middle segment: T-shirts and longsleeves start from ₽1,3 thousand, sweaters - from ₽4 thousand.

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yandex.ru

When developing the collection, special attention is paid to the quality of materials. The line includes products from special types of cotton with water repellent properties and peach-effect, as well as clothes from modal - fabrics from eucalyptus wood.

The designers of the brand have developed versatile models suitable for both men and women, with a size range from XXS to 5XL. The collection is dominated by natural shades and author's prints created by the Muted team.

The decision to launch its own clothing brand is due to growing demand in the fashion segment of e-commerce. In the first half of 2024, the volume of orders in the category "Clothes, shoes and accessories" on Yandex Market increased 2.5 times compared to the same period in 2023.

Buyers can try on Muted clothes at Yandex Market order points with the possibility of free return. Express delivery is also available for 15 minutes through the click-by-click delivery service.

Yandex Factory, which launched the Muted brand, is an independent direction in the structure of the business group of E-Commerce, Raidtech and Delivery of the company. From 2021, the division is engaged in the creation and production of various product categories, including Lunnen computer equipment, June children's products and Commo electronics accessories.^[1]

Notes