Entertainment in Russia

• Ballet in Russia
• Theaters in Russia
• Culture of Russia
• Sports in Russia

History

2023: Offline Events Market Growth by 44% to ₽189 Billion

The volume of the market for entertainment and sports events in Russia reached ₽189 billion at the end of 2023, an increase of 44% compared to 2022. Data from a joint study by consulting company OKS Labs and the largest ticket operators was published in November 2024.

According to Forbes, in 2024 ticket sales increased by another 20% in monetary terms, and the market volume will reach ₽227 billion. The study was conducted jointly with Yandex Afisha, Kassir.ru and MTS Live.

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Freepik

According to analysts at OKS Labs, in 2024 the concert segment will earn ₽53,5 billion, theaters will collect ₽48,8 billion, cinemas - ₽45,2 billion, and the museum and exhibition segment - ₽38,2 billion.

Significant growth was also shown by ticket sales for the show, reaching ₽9,8 billion, for sports events - ₽11,7 billion, for children's events - ₽8 billion. Almost two-thirds of sales (64%) are through online channels.

Over the past five years, the share of the largest ticket aggregators has grown from 18% to 35%. Attendance at events in 2024 will lag behind the 2019 level by 13%, which is due to the lack of concerts by foreign artists and international sports competitions.

Significant changes have taken place in the market structure: if in 2019 cinemas (29%) and concerts (25%) were in the lead, then in 2023 theaters (23%) occupied the largest share. This was facilitated by state support through the Pushkin Card program.

Concerts and shows remain the most expensive types of leisure, due to the high costs of organizing, and exhibitions and museums are the most affordable, although prices for them increased by 13% for 2021-2023.

In 2025, OKS Labs analysts predict market growth by 17%, while the concert segment may grow by 23%, cinemas - by 19%, shows - by 21%, sports events - by 17%, and theaters, museums and exhibitions - by 12%.^[1]

Notes