NOTE MODUS. Marketing: Complete management of the customer interaction cycle

NOTE MODUS. Marketing, thanks to analytics services, allows the customer to fully manage marketing campaigns - from design to implementation. The product has an understandable interface and the functionality necessary for the marketing department: a single window for managing omnichannel campaigns, setting them up based on triggers, as well as flexible automation of the segmentation process by target audience.

Key benefits

NOTE MODUS. Marketing, enriched with analytics services, not only automates the cycle of marketing campaigns, but also manages and analyzes audience data. Thus, on the basis of the solution, the following are possible:

Aggregation of data on existing and potential clients, setting up personal communications: thanks to the data collection adapter, the solution allows you to accumulate all client information from different sources and build targeted communications on its basis, and quickly formulate focus proposals.

Analysis of marketing KPIs: the solution allows you to track key performance indicators of measures and create reports with a flexible predefined structure.

IN NOTE MODUS. Marketing is formed by both point and mass mailings. In the case of real-time operation of the system, a certain trigger is triggered. So, the company receives information when the client came to the outlet, and the solution online selects the relevant offer.

Figure 1. Set up a campaign for your site

Automate campaign launches - at all stages

Marketing campaigns with MODUS NOTE. Marketing and analytical services can be automated at all key stages:

• Advanced segmentation of the contact base and flexible configuration of marketing communication steps:
  • Use a visual designer to configure any segment
  • formation of the audience segment depending on the tactics of the marketing campaign and the communication channel used;
  • application of dynamic attributes for segmentation and personalization of sentences,
  • the entire cycle of preparation, testing, execution of campaigns in a single solution logically divided into appropriate spaces,
  • Manage communications in scheduler mode.

• Marketing Cycle Management:
  • planning of the event program;
  • budgeting, cost control;
  • flexible analytical tools for performance assessment;
  • Fixing a group of event participants for use in other marketing activities;
  • launch of a chatbot for communications as part of the event.

• Implementation of the communication strategy:
  • flexible segmentation of the customer base (leads);
  • manage all campaigns conducted by the marketing department;
  • Meeting email marketing objectives
  • creation of marketing offers in the context of the study of the entire history of interaction with customers;
  • operational accounting of the behavioral factor when interacting with the client,
  • Setting up lead export from various sources
  • Automatically create leads after marketing activities.

NOTE MODUS. Marketing along with analytical services has already been introduced in one of the largest banks in Russia: as part of import substitution of IT solutions, VTB is switching to the NOTA MODUS system. Marketing. A distinctive feature of the platform was its high performance: up to 15 million operations per day and up to 1 thousand - per second. The tool made it possible to abandon the use of several foreign solutions at once and develop a system of offers in real time, anticipating client requests. 

Since the system is not closed, all modules are transferred to the customer with open sources, and developers are ready to share their experience in its maintenance. The vendor, in turn, is ready to provide support for the solution with complex deep improvements, platform core support services.