Creative industries

Creative industries usually include such areas of economics as the art industry, photography, advertising, jewelry, performing arts, printing, publishing, cinema, television and radio broadcasting, information technology, software and video game development, musical instrument production, architecture and design, cultural heritage protection, museum, library and archival business, design and creative education.

• IT market of Russia
• Entertainment in Russia
• Media in Russia
• Cinema of Russia
• Advertising (Russian market)

Chronicle

2023: Industry growth to RUB 14.5 trillion

At the end of 2023, the volume of the creative sector in Russia amounted to 14.5 trillion rubles. For comparison, in 2022 this figure was estimated at 11.4 trillion rubles. Thus, growth was recorded at 27%. This is stated in the review of the Institute for Statistical Research and Knowledge Economics of the Higher School of Economics, published on December 16, 2024.

It is noted that the creative sector is a significant component of the Russian economy, providing a contribution GDP of 3.5% and 3.7% to revenue. This is comparable to the share of agriculture and forestry, hunting, fishing and fish farming (3.7% of Russia's GDP). For comparison: the contribution of creative industries to global GDP is 3.1% (data UNESCO for 2022).

The industries "Software," "Advertising and PR" and "Fashion" differ in the largest economic scale. They account for 49% of organizations, 66% of individual entrepreneurs and 60% of the revenue of the entire creative sector. In general, the Tor-10 creative industries in terms of income in 2023 include:

1. Software - 4.4 trillion rubles;

2. Fashion - 2.3 trillion rubles;

3. Advertising and PR - 2 trillion rubles;

4. Architecture and urban studies - 0.8 trillion rubles;

5. Gastronomy - 0.8 trillion rubles;

6. Media and media - 0.6 trillion rubles;

7. Movies and TV shows - 0.4 trillion rubles;

8. Jewelry - 0.4 trillion rubles;

9. Book business - 0.3 trillion rubles;

10. Performing arts - 0.1 trillion rubles.

At the end of 2023, 4.6 million people were employed in the creative economy of Russia (plus 0.3 million in relation to 2022), or 6.2% of the total number of people employed in the country. This indicator takes into account not only those employed in creative sector organizations, but also representatives of creative professions working in other types of economic activities (for example, designers in banks).^[1]

Notes