Exalter

Exalter Group operates in the field of marketing and provides a full range of services for conducting offline and online marketing campaigns for clients of the B2B sector.

History

2025: OTC Float on MOEX Start Platform

On January 22, 2025, OTC placement of Exalter JSC, the parent company of Exalter Group, which provides a large range of marketing services to Russian companies, began on the MOEX Start platform. The security code is VSBL. The company expects to attract ₽660 million investments.

According to Forbes, the company will offer investors 500 thousand ordinary shares at a price of ₽1320 apiece, which is 20% of the authorized capital. The sale of shares starts on January 22, 2025.

Exalter Executive Director Anna Petrik announced plans to go public in 2028-2029. By the time of the IPO, the company plans to increase its valuation to ₽60 billion thanks to the investments received.

The funds raised will be used to develop and train the Visible AD platform, which will provide access to foreign advertising equipment and exclude froda traffic. The platform will also provide cross-platform advertising opportunities.

From 2026, the company plans to direct 90% of net profit to dividends, "Anna Petrik emphasized.

Visible specializes in mobile performance and media marketing, collaborating with large customers, including Yandex, Magnit and VkusVill. 17 million users interact with the advertising posted by the agency every day.

According to the company, the average annual revenue growth until 2029 will be about 40%, reaching ₽9,5 billion. The profitability of the business is planned to increase after the launch of the Visible AD platform.

From 2025, Exalter will begin publishing reports according to international financial reporting standards. The number of customer companies exceeds 100, which demonstrates a steady demand for AdTech company services.

Previously, Visible entered the top three largest companies in Russia in terms of revenue in its segment. Further development of the company will focus on technology solutions in the field of Digital Signage.