| Developers: | Thunder Chain of stores Magnit |
| Last Release Date: | 2025/02/25 |
| Branches: | Internet Services, Trading |
| Technology: | CRM - Loyalty Systems, Trading Automation Systems |
Main article: Mobile applications
2025: Combining All Services on the Home Screen
On February 25, 2025, Magnit presented an updated version of its multi-format application for buyers (Magnit: Promotions and Delivery).
Now all services of the company - both online and offline - are integrated on the main screen, providing users with unified access to the entire Magnit ecosystem. The application combined access to the catalog of offline stores, delivery of products, ordering cosmetics, pharmacy products, goods from the multimillion-dollar range of the Magnit Market marketplace, access to the capabilities of the Magnit Plus loyalty program and much more.
The updated application implements a fundamentally level of personalization. The main page not only aggregates all Magnit services, but also adapts to each user. The app analyzes its purchases and preferences both in retail stores and online to offer the most current products, discounts and services. A specially developed automated service adjusts the application interface on the fly so that it is convenient for the client to buy what he wants. A detailed study of user behavior and modeling of the client's path based on the accumulated data made interaction with the application as comfortable and relevant as possible.
The launch of the updated application was the result of large-scale work on the development of digital infrastructure and data analytics at Magnet, aimed at creating a single, convenient and personalized product for customers.
{{quote 'author=said Guvanch Donmez, director of the Magnit Omni business group. |
The updated application is an important step in the development of our business, which allows us not only to improve the customer experience, but also to strengthen competitive qualities in the market. The company combined all its retail formats in one application, offering customers a unique omnichannel experience. We have used innovative approaches in team management to bring together developers, analysts and business units. This allowed us to create a product in record time,}}
Шаблон:Quote 'author=noted Andrey Korystin, Product Director of Magnit Omni.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |