Magnet Market Marketplace

Main article: Marketplaces in Russia

2024

Opening sorting centers

The Magnit Market marketplace expands its logistics infrastructure and opens sorting centers based on the distribution centers of the Magnit retailer. Magnit announced this on September 10, 2024.

In early September 2024, Magnit Market launched sorting centers at Magnit RC in Perm and Izhevsk. In the near future, it is planned to launch seven more sorting centers: on the basis of the Magnita shopping center in Chelyabinsk, Orenburg, Penza, Pervouralsk (Sverdlovsk region), Engels (Saratov region), Sterlitamak and Dzerzhinsk (Nizhny Novgorod region).

While Magnit Market works with sellers only according to the FBO (fulfillment by operator) model, storing goods in a warehouse in Tatarstan and sending them from here to PVZ to all cities of presence. The creation of a sorting center system is necessary for the rapid increase in the number of PVZs and the ongoing regional expansion. Since the beginning of 2024, Magnit Market has already expanded the PVZ network 4 times, to more than 2000 points of issue. PVZs were opened both in the current cities of presence and in 80 new settlements.

The preparatory stage for the integration of Magnit Market into the logistics infrastructure of Magnit was the opening of a test sorting center in the Magnit shopping center in Togliatti (Samara region) in April. The preparatory stage has been completed, by the end of 2024, the marketplace will use a total of ten RC networks, including the RC in Togliatti.

The use of Magnit's infrastructure will help develop not only the Magnit Market marketplace, but also the development of the Magnit Post service launched in August by B2B. Online stores that connect to it can use the PVZ network to deliver their orders to customers.

Шаблон:Quote 'author = said Konstantin Izmaylov, CEO of the Magnit Market marketplace.

Increase of points of issue of orders to 2 thousand points

Marketplace Magnit Market (part of the group of companies Magnet"") increased the number of points of issue of orders (PVZ) to 2 thousand points. This was announced Magnet by "" on August 27, 2024.

Compared to the KazanExpress marketplace acquired in the fall of 2023, the PVZ network has grown 4 times, all new points were opened in Magnit stores of various formats. Weekly marketplace opens up to 250 new PVZs.

Magnit Market has significantly expanded its geography of presence: now the marketplace is available to residents of 200 settlements, while KazanExpress was presented in 120. The expansion of geography occurred both due to the opening of PVZ in new settlements within the former regions of the marketplace's presence, and due to access to Moscow and the Moscow region.

Expansion of the PVZ network will help develop not only the Magnit Market marketplace, but also the Magnit Post service launched in August by B2B. Online stores that connect to it can use the PVZ network to deliver their orders to customers. The service is aimed at both federal and metropolitan online stores interested in buyers from the regions and regional entrepreneurs looking for an affordable tool for delivering their goods to customers from Moscow.

All Magnit Market PVZs are located in Magnit stores near the house and Magnit Cosmetic drogerie stores. About 200 PVZ marketplaces operate around the clock.

PVZ is the most popular way to receive orders from marketplaces, and the consumer is ready to walk to the nearest point for no more than 10 minutes from home or office. Expanding the PVZ network makes our marketplace available to more users and expands the number of marketing tools we can use to promote. In some cities, we have already risen to third place in terms of the number of PVZs among all marketplaces, said Konstantin Izmaylov, CEO of the Magnit Market marketplace.

Opening of round-the-clock points for issuing orders

Marketplace "Magnit Market" (part of the group of companies "Magnit") began to open round-the-clock points for issuing orders. Such PVZs are located in Magnit stores operating for 24 hours. This was announced on August 24, 2024 by representatives of Magnit. 170 round-the-clock PVZs have already been opened, most of them are located in Moscow and the Moscow region.

In total, the Magnit Market PVZ network unites over 1.8 thousand points. Round-the-clock PVZs will be opened in all cities of the marketplace presence if there are 24 hours of Magnets operating in them. Such PVZs have already appeared in more than 20 regional ones, in terms of cities the number of open round-the-clock PVZs,,, and are leading Ufa Voronezh. Perm Kazan Lipetsk

You can make an order for Magnit Market in the Magnit: Promotions and Delivery mobile application, on the mm.ru website and in your own marketplace application with free delivery to PVZ the next day. Magnit Market users can receive even more benefits thanks to the unified Magnit Plus loyalty program, which covers all formats of the retailer.

Connection to the multi-format loyalty program "Magnet Plus"

Magnet"" completed the connection Marketplace of "Magnet Market" to the multi-format program " loyalty Magnet Plus." Now, when buying on the marketplace in the Magnet application, users can accumulate and write off bonuses. This was announced Magnet by "" on July 30, 2024.

source = Magnet

You can spend bonuses for purchases at Magnit Market not only on the marketplace, but also in other formats of the Magnit network: convenience stores, hypermarkets, drogeries and pharmacies, as well as when ordering products and non-food products from stores with delivery. Conversely: the consumer can spend the bonuses accumulated for purchases in stores on Magnit Market.

In the future, holders of the Magnit Plus card will also be able to receive personal offers and increased cashback for purchases of certain goods on the marketplace.

The Magnit Market marketplace, which was launched on the basis of the acquired online platform KazanExpress, appeared in the Magnit: Promotions and Delivery mobile application in May 2024. The application provides users with a virtual loyalty card, the ability to order goods from all major Magnit formats, as well as information about promotions, store assortment, recipe library and other useful content. In addition to the Magnit mobile application, you can make an order for Magnit Market in a separate marketplace application and on the website mm.ru.

As of July 2024, Magnit Market is represented in 126 cities. The network of points of issue of the marketplace unites more than 1.5 thousand points, most of which are located in Magnit stores.

{{quote 'author = said Konstantin Izmaylov, CEO of the Magnit Market marketplace. | Now buyers registered in the Magnit Plus loyalty program will receive even more benefits not only in stores, but also when shopping at Magnit Market. Consumers in the regions of Magnit Market's presence, including Moscow, can already take advantage of this opportunity. In total, about 80 million people are registered in the Magnit Plus loyalty program for July 2024, and we hope that in the future, as Magnit Market expands geographically, they will become our regular buyers,}}

Official start of work in Moscow

The Magnit Market marketplace (part of the Magnit group of companies) has officially begun work in Moscow. Magnit announced this on June 17, 2024.

source = Magnet

The first test points for issuing orders "Magnit Market" in Moscow were opened at the end of March 2024. As of June 2024, the PVZ marketplace network in the capital unites more than 300 points. By the end of summer, their number is planned to increase to a thousand.

Points for issuing orders "Magnit Market" are opening in stores of the retail network "Magnit" formats "at home" and drogeri. This allows customers to receive goods ordered from the marketplace in a convenient location, combining this process with going to the store. Magnit attracts additional traffic to its stores, which has a positive effect on their results.

To support the launch of Magnit Market in Moscow, the retailer launched a large-scale marketing campaign that covered more than 300 media carriers: billboards on the streets of the city, advertising posters at public transport stops, digital formats, including media masks at the Moscow House of Books on Novy Arbat. In addition, banners with information about Magnit Market appeared in Magnit stores in Moscow.

{{quote 'author = said Konstantin Izmaylov, CEO of the Magnit Market marketplace. | Moscow is a priority region for us in 2024. The level of competition between marketplaces is high here, but our task is to become a convenient online shopping tool primarily for the audience of Magnit stores. Over 80 million people throughout the country buy products and cosmetics in them. We are confident that systematic work on the assortment, PVZ network and service quality will make Magnit Market the first choice marketplace for this audience,}}

As of June 2024, the Magnit Market PVZ network unites over 1200 points in 126 cities, including Kazan, Samara, Ufa, Nizhny Novgorod, etc. The key advantages of Magnit Market are a wide range of goods at affordable prices with free delivery in one day.

Integration with the Magnet application

The Magnit Market marketplace has become available in the main Magnit mobile application. The integration of Magnit Market into the retailer's application will allow the marketplace to significantly increase its audience, and customers of the retail network will purchase everything they need in one application they already know. Magnit announced this on May 23, 2024.

source = Magnet

At the first stage, Magnit Market became available to some users. By the end of May, all its users in the regions of Magnit Market's presence, including Moscow, which is a priority for the geographical development of the marketplace, will have the opportunity to make purchases on the marketplace through the Magnit application.

In June 2024, it will be possible to write off and accumulate loyalty Magnit points when buying on the marketplace through the main network application. Over 80 million people use the loyalty program. Loyalty card holders can not only accumulate bonuses, but also receive increased cashback for purchases of their favorite goods in stores, use personal offers, etc.

Earlier, Magnit Market launched the mm.ru website and rebranded the KazanExpress mobile application, completing the main stage of integration of the previously acquired asset. The ability to make an order in a separate marketplace application will remain.

Шаблон:Quote 'author = said Konstantin Izmaylov, CEO of the Magnit Market marketplace.

Magnit acquired KazanExpress in November 2023 and launched its own marketplace, Magnit Market, on the basis of this site. In February, the retailer resumed registration on the site of new sellers and began opening points for issuing orders in stores of the Magnit retail chain. Since the beginning of the integration of KazanExpress, the Magnit Market team has increased the number of PVZs by 60%, starting development in Moscow, where KazanExpress had not previously worked. Also in Moscow, an order reception point was opened for sellers. In mid-April, Magnit Market introduced a new branding, launched a new site in May and restarted the mobile application.

First hundred points of issue of orders

Marketplace "Magnet Market" opened the first hundred points of issue of orders (PVZ) in stores. retailer Further scaling of the PVZ network based on trade Magnit points will allow even more marketplace customers to receive orders in convenient locations near their homes, and - to the retailer to attract additional traffic to their stores. Magnit announced this on April 1, 2024.

source = Magnet

Most of the Magnit Market PVZs are open in the Republic of Tatarstan, including about 50 points in Kazan. PVZ also earned in Ufa, Togliatti and Samara. In addition, Magnit Market began to prepare to enter the regions where KazanExpress was not previously presented: the marketplace is testing the work of the first ten PVZs in Moscow. In total, the points of issue of orders "Magnit Market" were opened in 13 cities in the retail outlets "Magnit" "near the house" and Drogeri "Magnit Cosmetic."

Magnit Market is testing various PVZ configurations to select the best options in terms of customer experience and store format features. So, in three "at home" stores in Kazan, PVZs operate in the format of corners - allocated zones with an area of ​ ​ about 4 square meters. m. In other stores "at home" PVZs are organized in the format of "store director's table." In Magnit Cosmetic, orders are issued at the box office.

The first Magnit Market PVZ in the Magnit store was opened in February 2024 in Kazan. By the end of 2024, the number of PVZs in Magnit stores is planned to increase by a multiple. In the coming months, new points for issuing orders "Magnit Market" will be opened in Tatarstan, Bashkortostan, Perm Territory, Samara, Ulyanovsk, Orenburg, Voronezh, Lipetsk regions, as well as in Moscow and the Moscow region.

One of the key advantages of Magnit's Marketplace is the quick delivery of orders in one day. As the service develops, the retailer will deploy its own logistics capacity to maintain fast delivery and improve its efficiency. In March, Magnit opened the first Magnit Market sorting center on the basis of its own distribution center in Togliatti. Now some of the orders that are collected in the marketplace warehouse are delivered to the points of issue of orders in the region through the new sorting center. In Moscow, the marketplace launched a cross-docking service to speed up the delivery of sellers' goods to the Magnit Market warehouse in Zelenodolsk.

In parallel with the ongoing integration of KazanExpress, we began the development of a network of points for issuing orders for a marketplace based on Magnit stores, the number of which exceeds 29 thousand throughout the country. The use of the retailer's infrastructure will help us maintain one of the key advantages of Magnit Market - delivery of orders to buyers the next day even at the stage of active growth and geographical expansion of the marketplace business. Fast delivery combined with a wide supply of goods and low prices will allow Magnit Market to claim one of the high positions among marketplaces, said Konstantin Izmaylov, CEO of the Magnit Market marketplace.

The Magnit Market PVZ network, taking into account new discoveries as of April 2024, has over 600 locations in more than 120 cities.

Launch of the marketplace, appointment of Konstantina Izmaylova as general director

On February 20, 2024, Magnit announced the appointment of Konstantin Izmailov to the post of General Director of Magnit Market, a company developing the marketplace of the same name, which was launched on the basis of the acquired online platform KazanExpress. Read more here.

Opening of the KazanExpress PVZ in the Magnit store "at home" in Kazan

Magnit opened the first test point for issuing orders (PVZ) of the Magnit Market marketplace (KazanExpress) in one of its stores in Kazan. The company announced this on February 1, 2024.

PVZ is located in the Magnit store near the house, which is located at 9 Frunze Street. Goods ordered from the marketplace can be picked up in the cash area - convenient navigation will help customers navigate and quickly receive an order.

In February 2024, Magnit plans to open 16 test PVZs in various configurations in its stores "at home," supermarkets and superstores in Kazan in order to test several hypotheses and choose the optimal ones. Orders of KazanExpress customers will be delivered to Magnit stores with points of issue in one day. Separate storage areas will be provided for quick processing of orders in stores.

In November 2023, Magnit acquired KazanExpress and began integrating this site to launch on its basis its own marketplace Magnit Market., Application website, PVZ, warehouses and its own transport KazanExpress time will soon change the external design.

The own network of PVZ KazanExpress as of February 2024 has more than 500 points in 122 cities. It is planned that as part of the development of the Magnit Market marketplace, the geography and number of points of issue will be multiplied due to the opening of PVZ in Magnit stores of all formats, which will allow customers to receive orders in a convenient location near their homes, and the retailer - to attract additional traffic.

{{quote 'author = said Guvanch Donmez, e-commerce director of Magnit retail chain. |

We are starting to test various PVZ formats in stores and, based on the results of the pilot, we will choose the best options in terms of customer experience. Then we will begin to scale the project to our retail network. The opening of PVZ in Magnit stores, as close as possible to customers, will ensure the speed and convenience of receiving orders from marketplace customers, }}

2023: Marketplace announcement

Magnit launches a marketplace for the sale of non-food products Magnit Market. This became known in mid-May 2023.

The retailer posted a commercial on social networks (subsequently deleted), which refers to a "modern marketplace" on which it will be possible to order "from partners and suppliers" delivery within three hours not only food, but also household goods and summer cottages, cosmetics and care products, household appliances, sports and recreation accessories, furniture and much more.

Magnet launches its non-food marketplace

Application for the registration of such a trademark "Magnit Market" (assumes priority in 31 out of 45 classes of the international classification of goods and services, including sports and tourist equipment, kitchen utensils and appliances, medical products, clothing and furniture.) Magnit filed in April 2023. A Magnit spokesman confirmed to Vedomosti that the retailer was "preparing a project called Magnit Market" and running an advertisement under that name, promising to provide details later.

We are constantly looking for new niches for business development, striving to cover the maximum purchasing missions of our customers in various channels. The Magnit Market project is an example of this approach, a spokesman for Magnit told TASS.

The general director of Infoline Analytics Mikhail Burmistrov recalled that Magnit already has divisions Magnit Cosmetics and Magnit Pharmacy, which are engaged in the sale of non-food products, so it is quite logical that the retailer is starting to develop a project in the field of express delivery with the expansion of the range. But, he noted, there are many marketplaces by May 2023 and the competition among them is very serious. Why the video was removed is not specified.^[1]

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