Marlier Lyudmila

Biography

She headed the AdTech direction at SberMarket and was engaged in the development of advertising technologies at Yandex.

She led the advertising platform, Wildberries where she assembled a team from scratch, built, IT infrastructure increased advertising revenue and revenue share, as well as NPS customers - by improving service, training and support.

2025: Director of Magnit's Advertising Technologists Business Format

Magnit created the AdTech business format within the Magnit Omni business group. Lyudmila Marlier has been appointed Director of the AdTech business format. The company announced this on March 3, 2025.

The main focus of Magnit's AdTech vertical will be the creation of a single advertising platform, which will be the basis for monetizing the company's digital assets. Lyudmila and her team will focus on developing effective advertising products and mechanics using global and practice the Russian , as well as integration advertising technologies into existing products and synchronizing them with other verticals of the Magnit Omni group (Foodtech, Magnit Plus and Magnet Market""). In addition, Lyudmila is responsible for implementing solutions in Retail Media Magnita for B2B partners to ensure the effective use of sites retailer to promote their products.

Also, Denis Ardashirov, director of the department of commerce products and mechanics of advertising technologies, and Yegor Yurkevich, director of the department of social commerce of the advertising platform, joined the AdTech Magnit team. Denis will develop a commercial function and client service for clients of the advertising platform. Egor will be responsible for the development of a new partner platform for working with bloggers and opinion leaders.

Шаблон:Quote 'author=said Lyudmila Marlier, director of the AdTech business format of the Magnit retail chain.

The direction of advertising technologies will be located in the business block "Magnit Omni," headed by Guvanch Donmez and which combines the formats "Foodtech," "Magnit Plus" and "Magnit Market."