Arosa has increased sales conversion on the BPMSoft platform

2025: Implementation of BPMSoft

The wholesale food supplier Arosa"" automated lead management with platform-based assistance CRM low-code. BPMSoft The system speeds up the processing of applications, ensures transparency of processes, standardizes and protects client ones. data The project was implemented by the company's experts. T.Integration This was BMCoft announced on March 24, 2025.

Prior to the implementation of CRM, the processes of leadership generation and sales remained non-system, customer data was stored in disparate tables, notebooks and notes. The information was duplicated, and contacts were lost when employees were fired. Management could not quickly track sales volumes, deal status and team load. An attempt at automation through an alternative solution fell short of expectations: the lack of methodology and the difficulty of integrating multiple processes made implementation difficult.

As a result, the company switched to the BPMSoft platform. Built-in low-code tools made it possible to adapt the system to business tasks, and an intuitive interface simplified the work of employees. During the project, experts restored and systematized data on counterparties by brands and partner groups, and also deleted more than 4,000 duplicate records. Now the client base is structured, customizable access levels protect against leaks in case of personnel changes.

BPMSoft automates lead registration: information from the application is instantly uploaded to the system, the manager receives a notification and appoints a responsible manager. Each lead goes through all the stages of the funnel, which eliminates the "freezing" of customers. The platform takes into account the characteristics of the business when assessing the potential of orders. The function of grouping legal entities by brands facilitates interaction with large customers.

Analytics tools help managers quickly evaluate each stage of the transaction and make informed decisions. The project has developed more than 70 analytical boards and 1,500 dashboards that cover key sales metrics. Flexible filters allow you to quickly find the necessary indicators and generate reports for specific requests.

The main difference between this methodology and BPMSoft is the focus on user convenience: there are no unnecessary processes, all stages are logical and understandable, work in CRM is completely structured. The system made the work with the leads transparent: the weaknesses and strengths of the process are immediately visible. This allows you to quickly coordinate the work of the team to improve efficiency. We also gained access to analytics with reliable and up-to-date data, which helps to make more accurate and informed decisions, said Alexandra Popovkina, sales director of Aros.