BMCoft (formerly LANIT Omni)

LANIT Omni is a member of the LANIT group of companies and specializes in consumer behavior management services for retail chains.

History

2024

TAdviser interview with CEO Yuri Vostrikov

How migration to Russian software is promoted in the BPMCRM market/systems, what one of its leading developers focuses on and how he manages to quickly transfer to his ON largest the Russian companies with thousands of users, TAdviser says the Yuri Vostrikov CEO of BPMSoft in an interview. More. here

Renaming to "BMCoft"

LANIT Omni was renamed BPMSoft and is part of the IT holding LANSOFT. TAdviser was informed about this by the press service of the LANIT Group of Companies.

The decision to rename Lanit Omni LLC was made on May 20, 2024, the changes to the Unified State Register of Legal Entities entered into force on May 30, 2024. The new name is BPMSoft Ltd.

Creation of Lansoft IT Holding

The teams TURBO, LDM, BPMSoft, Goodt created the IT holding LANCOFT. All four platform low-code solutions in the corporate software segment are included in the unified product portfolio of the LANSOFT brand. The top managers of the four vendor companies included in the IT holding united to exchange best practices, as well as provide customers with a full range of solutions for all business needs. This was reported to TAdviser on May 28, 2024 by representatives of LANSOFT. Read more here.

Technology partnership with Mango Office

LANIT Omni (part of the LANIT group), developer of a low-code platform for automating business processes BPMSoft, and Mango Office, a market leader in online services for business communications, announced the start of a technological partnership on May 23, 2024. Read more here.

Introduction of BPMSoft into educational programs

The Russian Technological University (RTU) and the Lanit Omni company (part of the LANIT group) are starting to train young specialists with popular skills in low code development and automation of business processes on domestic software. The parties signed an agreement under which educational programs will be adjusted taking into account the in-depth development of the relevant competencies of future graduates. LANIT announced this on April 19, 2024. Read more here.

IT Training Agreement with KSU

Kursk State University and Lanit Omni (part of the LANIT group), a vendor of the process-oriented low-code platform BPMSoft, signed a cooperation agreement. It will include integration into the educational program of the university of educational modules on the development of students' skills in working with domestic software. LANIT announced this on March 27, 2024. Read more here.

2022

TAdviser interview with CEO Yuri Vostrikov

Yuri Vostrikov, General Director of LANIT Omni (part of the LANIT group), spoke about the evolution of the Russian CRM market, its development and the peculiarities of customer expectations in an interview with TAdviser. Read more here.

Entry into ARPP "Domestic Software"

On May 31, 2022, LANIT Omni (part of the LANIT group) announced that it had joined the Domestic Software Association of Software Developers (ARPP). Participation in the industry association will allow the company to share expertise with the IT community in the development of business applications, offer the market Russian IT solutions and promote the popularization of domestic software in general.

According to the company, on May 25, 2022, during a meeting of the board of ARPP Domestic Software, LANIT Omni presented the RightWay CRM platform for automating marketing and sales and managing consumer behavior. It helps streamline business processes and build omnichannel communication with clients, and thanks to analytics, it helps to identify weaknesses and work them out quickly. The RightWay digital platform is already included in the Unified Register of Russian Programs for Computers and Databases.

As a result of the presentation, the board members unanimously decided to join the Association. As of May 2022, ARPP unites more than 220 domestic manufacturers of replicated software. Every year, the experts of the Association choose priority areas of work supervised by relevant committees.

For May 2022, Russian software developers, regulators and independent experts need to join forces to support transformation and maintain process continuity. noted Yuri Vostrikov, General Director of LANIT Omni

2021: LANIT experts will talk about the impact of IT on banks and retail on TAdviser SummIT 2021

On May 26, 2021, one of the most significant events in the TAdviser SummIT 2021 IT industry will take place at the Radisson Blu Olympiyskiy Hotel. LANIT acted as a strategic partner of the event.

TAdviser SummIT participants will be able to hear speeches by the Chief information officers of the largest companies and government departments in Russia. The main topic of the speakers is to increase the efficiency of business and the state through technology. Leading companies will talk about advanced developments that are preparing to enter the market.

At the plenary part, Vice President of LANIT, Head of the Directorate for Work with Russian Post Vladimir Vertogradov will make a report "What will be the next" virus "for the IT industry." In his speech, the speaker will tell you what challenges await IT specialists in 2021. This is a close attention to information security issues, ensuring infrastructure reliability and the creation of internal competence centers for technologies that are vital for business. The expert will also touch upon problem areas in the report - a lack of personnel and the difficulty of managing remote employees.

Experts from LANIT subsidiaries will take part in the thematic sections. Marina Makarova, Director of the LANIT Network Academy Training Center, and Timofey Borzov, Head of the LANIT Financial Sector Directorate, within the IT in Banks section, will identify frequent problems in the banking sector and present a technological way to combine theory and practice in training to solve them. Director of Business Development of the LANIT-Omni Department of NORBIT Mikhail Tsapok will introduce the loyalty program "Systems of Personal Recommendations in Retail" and tell you how IT directly affects the economic performance of companies.

Events and information stands will attract the attention of guests. The head of the NORBIT innovation laboratory, Dmitry Demidov, will demonstrate the service of personal recommendations and talk about its benefits on a specific example - use in a large restaurant chain. Experts of the LANIT Network Academy organize express testing for those who wish with the issuance of training recommendations. The representative of the training center will also advise on the organization of corporate training and offer the most effective ways to test the knowledge and skills of employees.

2020: Lanit Omni and Norbit complete unification process

On June 3, 2020, the company NORBIT announced the completion of the merger process with LANIT Omni, a developer cloud services RightWay for managing consumer behavior (both companies are part of the group). LANIT Thanks to the merger, NORBIT is expanding its product portfolio - CRM practices and strengthening expertise in the field of MarTech solutions for, and. In retails FMCG e-commerce the acquired status, LANIT Omni retains its brand and team.

LANIT Omni will continue to develop the RightWay product line for marketing automation. Synergy with the NORBIT team will allow you to optimize development processes, accelerate the launch of new services on the market, increase the customer base and expand the geography of sales.

As of June 2020, the RightWay line includes a loyalty program management service (RightWay CRM), a customer data management and build platform Customer Journey Map (RightWay DMP), a client data visualization and analysis solution (RightWay Analytics) and a simplified version of the loyalty program (RightWay Lite).

"The use of MarTech solutions allows customers to increase sales and profits even in" mature, "saturated markets. In the context of self-isolation and the development of remote channels of interaction with buyers, interest in such solutions will only grow. I am confident that the experience of the combined team in the field of automation of mass sales and marketing, the use of machine learning technologies, management of development and launch of new products will allow us to strengthen our position in this market segment, " noted' Anton Chekhonin, General Director of NORBIT '

The unification of the LANIT Omni and NORBIT teams is an important event in terms of the development of the business direction applications in the LANIT group of companies. The market situation requires retail and FMCG manufacturers to follow automation trends, comply with the principle omnicanality and thus increase performance, " noted' Maxim Zahir, General Director of LANIT Omni

2017

Lanit Omni reports that for 2017, its customers include the Inventive Retail Group (LEGO brands, re: Store, Sony, Samsung, DeBonTon, etc.), Adamas jewelry chain, Technosila retail chain, Petrovich construction trading house, Fashion Continent company (INCITY brand) and other retail chains. The company has not yet had government orders.

2016: Joining Lanit and renaming to Lanit Omni LLC

The Lanit group of companies announced in the fall of 2016 the Lanit Omni subsidiary, which will implement specialized software in the retail sector. The priority direction is to manage the behavior of the buyer. The company will focus on the development and sale of software in the sector of loyalty programs, predictive analytics and digital communications^[1].

In connection with the expansion of activities and joining Lanit, KardSmile was renamed Lanit Omni LLC.

As of 2016, the company employs about 30 people, including more than 20 developers: programmers, interface designers, testers. The main office of Lanit Omni is located in Moscow, development groups are based in Izhevsk and Voronezh. The post of CEO is occupied by Maxim Zakhir.

The company's portfolio includes several products: the RightWay loyalty program, ClearFuture's personal advice service for buyers, built on the basis of the predictive analytics method, and CardSmile prepaid gift cards.

2012: Registration of KardSmile LLC

Initially, Lanit Omni was registered in 2012 under the name KardSmile LLC. She was involved in the issue and maintenance of CardSmile prepaid gift cards.

Notes