Plus: AI Plus Platform

The main articles are:

• CRM (Customer Relationship Management System)
• Data mining Data mining
• Speech Recognition (Technology, Market)
• Speech technology: On the path from recognition to understanding

2025

Ability to answer in chats "Avito," "Cian.ru" and "Domklik" for realtors

The Plus Group (operates a network of Samolet Plus offices) on December 4, 2025 introduced an artificial intelligence-based robot that processes realtor chats on Avito, Cian.ru and Domklik platforms. The AI solution responds to requests around the clock and ensures that no appeal is lost. Thanks to automation, real estate specialists are increasing their customer base 50-60% faster.

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Фото: Plus

The AI assistant connects to chats through official API sites. He clarifies the parameters of the request, including the budget, the desired area, location, collects customer contacts and automatically generates a ready-made customer card CRM in the company's own system. This saves agents from routine manual data entry and reduces the risk of errors: all data is already collected and structured.

The service is based on the AI platform for AI Plus realtors. If the AI assistant cannot answer the client's question, then the contact center operator is connected to the dialogue. This happens unnoticed by the client, he simply continues the dialogue in the same chat.

The speed of response to a client's appeal is critical for realtors: if an answer arrives within the first hour, the likelihood of continuing to work with the client is much higher. After an hour, the conversion falls, and if you do not answer within 24 hours, the client almost always goes to a more efficient competitor. Thanks to automation, realtors will receive a growing customer base and increased conversion without additional advertising or staff costs.

According to our data, about 55% of customers already prefer chats to calls. At the same time, realtors do not always have enough time to respond to all incoming messages in classifies. As a result, up to 33% of chats are simply lost. Every chat unanswered on time is a potential loss of money. We calculated that only through the Samolet Plus network, in the first half of 2025, this decision could bring network partners up to 199 million rubles in revenue. With the help of AI, partners stop losing customers in chats and can focus on transactions, said Olga Tsygankova, head of the Samolet Plus contact center (part of the Plus group).

The results of the pilot test showed that conversion to obtaining a real phone number increased by about 20%. But the main thing is that the very approach to working with incoming appeals is changing. Realtors no longer need to manually disassemble chats at different sites, keep a 24/7 connection and worry that one of the customers will be left unanswered. Artificial intelligence takes over primary communication and captures all data. This frees up tens of hours a week that can be directed to real-world work tasks: finding new customers, showing and running deals. Not a single potential client is lost, and the realtor receives a full portrait of the client and can work with warm treatment, - said Sergey Zavelishko, head of AI products at the Plus group.

The AI assistant was trained in real realtor negotiations to develop an optimal communication strategy. Development was carried out for about four months. The pilot test involved about 250 Samolet Plus franchisee announcements, which analyzed all incoming requests. According to the pilot's results, 95% of the assistant's responses were rated as correct and relevant to the requests.

For December 2025, the solution is available for Samolet Plus partners, and in the future it is planned to be offered to all interested realtors. All market participants on the AI Plus platform have access to other artificial intelligence services that take on the routine tasks of agents: from creating content for social networks and answering primary requests to analyzing correspondence with recommendations for communicating with customers and news market analytics.

The skill of looking for customers and preparing realtors for negotiations

The Plus Group has included two products in the AI Plus ecosystem that are changing how the realtor works. Parser leads scans social networks and finds up to 600 potential customers daily, collecting a base that is not available for most market solutions. And the AI simulator allows you to work out up to 12 scenarios of dialogues with buyers and sellers in a safe environment during negotiations of three levels of complexity at all stages of the transaction: from cold contact to closure. Based on the results, he gives an assessment of the success of the conversation and recommendations for improving negotiation skills. The company announced this on October 14, 2025.

The pilot launch of the parser To Ufa in and further regions of Russia in confirmed its effectiveness. The service is already used by several hundred specialists out of 328. cities of Russia The product was developed within the framework of the joint Winter Design School ITMO and the Samolet Group. Parser is addressing a key issue in the secondary housing market. In conditions when the terms of sale real estate increased 1.5-2 times, the service increases the audience coverage for owners several times, helping to quickly find a buyer with the full amount of payment, since the number of transactions mortgage has decreased. This became possible for the coordinated work of realtors from the pilot focus group of the Samolet Plus network.

We tested about 30 hypotheses to find a working and valuable solution for business, - said Sergey Zavelishko, head of the AI products department of the Plus group and team mentor, - The peculiarity of the service is that it finds "live" and "heated" leads in social networks - this is especially valuable in regions where classic platforms with announcements do not cover all offers. For the market, this means a reduction in the timing of transactions by 10-15%, and for owners - the ability to sell real estate faster in difficult macroeconomic conditions.

The pilot implementation of services has already shown direct financial benefits. Every day 10-15 owners found by the system are transferred to the study. The service received high positive reviews from realtors, confirming the relevance of leads and the readiness of customers to cooperate.

The teams continued to develop beyond the completion of the school. In the implementation of the projects, it was possible to organically use the application of applied knowledge obtained at the joint program "Samolet and ITMO "IT Development Manager."

Immediate development plans include connecting new social networks, introducing AI assistants to automatically "warm up" leads and deep integration into the Plus group ecosystem. When scaling the service to all regions, an increase in the number of high-quality leads by 10% is predicted.

Launch of AI Plus platform

Apartment Solutions Service Samolet Plus On April 2, 2025, it launched the AI Plus platform, which, using artificial intelligence, helps realtors automate routine tasks and increases productivity. The tool takes over initial communication with customers, creation of marketing materials and analysis of sales performance. This reduces time costs, allows you to pay more attention to working with customers, and, as a result, conclude more transactions. According to the company, the implementation of the platform will help the agent save up to 30% of working time.

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Фото: Samolet Plus

For April 2025, the platform offers three basic services, their number is planned to be expanded every month. The first service is a tool for creating content. It generates stories and posts for social networks, the purpose of which is to draw attention to offers for the sale of apartments. Previously, agents had to write such texts themselves, select images or order everything from third-party suppliers. Now content can be created in a few clicks and immediately published.

The second service is an AI communications assistant. This is a chatbot that is the first to respond to customer messages, collect information about requests, specify details, and schedule meetings with the agent. So the realtor receives a prepared application, while at any time it can be included in the dialogue instead of an AI assistant. This reduces the burden on specialists and helps to quickly arrange meetings.

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Фото: Samolet Plus

The third service analyzes the correspondence of agents with customers and gives recommendations for improving sales. AI assesses which phrases work more effectively, in which places the client loses interest and suggests where and how to change the communication strategy.

We have created a tool that removes routine tasks from agents and helps us focus on the main work - interacting with customers and making deals. AI Plus is available for all realters, not just Samolet Plus network agents. The platform will help the agent save more than 10 hours a week. As of April 2025, there are no analogues of such a platform on the market, where all services for realtors are collected in one place, "said Maxim Shumkov, director of AI implementation in Samolet Plus.

Agents who used the AI platform received 20% more applications reaching the deal compared to colleagues working without it. The classification of customer requests and the selection of a suitable object accelerated 5-10 times, - said Sergey Zavelishko, head of the AI products department of Samolet Plus.

In the future, maximum platform capabilities will be available to Samolet Plus network agents and users of the Topnlab CRM system.