Magnit and Beeline will increase the efficiency of digital communications of the store chain

2025: Digital Communications Efficiency Plan

On June 19, 2025, the Magnit and Beeline Group of Companies signed a strategic cooperation agreement aimed at increasing the efficiency of digital communications between the Magnit chain of stores and customers throughout the country.

As part of the cooperation, the companies plan to develop digital products and services that, among other things, will improve the quality of coverage of cellular operators at Magnit facilities: in retail stores, distribution centers, at their own production sites, etc., in 72 regions of presence.

This will allow Magnit to improve its customer experience, grow customer satisfaction and attract more online payments. In addition, this will increase the convenience of personnel in internal resources and simplify reporting, that is, it will help reduce costs.

{{quote 'author=said Evgeny Sluchevsky, CEO of Magnit Group of Companies. | The shopping process is becoming more digitalized and technological at all stages, from planning spending even before going to the store. Magnit seeks to provide the best experience to all buyers - both in megacities and in small settlements. We are actively developing our own application and new services in stores, including those that the consumer does not notice, but they help to significantly improve the customer experience. To ensure stable operation of stores, taking into account the scale and wide geography of our network, it is critical for us to ensure the reliability and efficiency of the technological infrastructure, constantly improve it and add new opportunities. I am confident that the partnership with Beeline will help us successfully answer this challenge,}}

{{quote 'author=noted Sergey Anokhin, CEO of Beeline. | Magnit is aimed at improving the quality of customer service and increasing the commercial efficiency of the retail network, which as of June 2025 are impossible without digital infrastructure. Beeline's technologies and services are designed to provide a reliable base for its support and development, as well as for the introduction of new digital products, including those based on artificial intelligence,}}