Riv Ghosh brought together 4,000 employees and automated HR, creating a corporate portal in its own style

2025: Introduction of a digital office in the corporate style of the company based on Bitrix24

Perfume and cosmetic network "Riv Ghosh" has created an aesthetic digital office in the corporate style of the company based on "Bitrix24." Representatives of 1C-Bitrix told TAdviser about the progress of the project and its results at the end of July 2025.

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Фото: 1C-Bitrix

According to the company, RIV GOSH has long ceased to be just a network of perfume and cosmetics stores. This is a huge "organism" with hundreds of points throughout the country, its own distribution, logistics, production and offices in several cities.

More precisely, as of July 2025, more than 250 stores, the main office in St. Petersburg, offices in Moscow and other regions, thousands of employees, of which about 3,000 work in retail and about 1,000 more in offices and related divisions. At this scale, the lack of a unified communication system is chaos.

Previously, in RIV GOSH, everything was kept on oral announcements, five minutes and email mailings. Calculation sheets? Somewhere in the accounting department. VHI? You will find out when it comes in handy. Help? Try to understand which department to go to. Information was lost, tasks were duplicated, and employees often did not know who to contact - as a result, solving small issues became difficult.

So there was a request to launch a corporate portal - a center of attraction for the office, retail, logicians, HR and IT. The team set a task: you need a space that is pleasant to enter and where you can solve all work issues.

To implement the project, they chose the integrator "Em C Art."

They were looking for a flexible platform: they needed a system that could be adjusted to specific processes of the company - relatively quickly and without a huge army of developers. So Bitrix entered the game 24.

This platform turned out to be suitable for the company in three respects:

• Flexibility. Namely, the ability to assemble your solution literally from "cubes": something on standard modules, add something - and get exactly what you need.
• Cost-effectiveness. The rejection of "heavy boxes" with a bunch of unnecessary functions gave the budget a sigh. Everything was done with one contractor and without licenses for tens of millions.
• Ease of implementation. The project was implemented by a small team in a relatively short time. This is not an "ERP giant" that requires annual implementations, but a tool created for businesses of various sizes.

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Фото: 1C-Bitrix

What was also important: the ability to create a custom interface in the corporate style of the company - employees who work in the field of beauty need aesthetics.

For RIV GOSH, the standard Bitrix24 interface turned out to be a good starting point, but not the final option. The team customized the portal to the smallest details - from the color scheme to the appearance of the buttons. The result is a branded portal that organically fits into corporate culture.

He became "his own" - both office and retail. People have ceased to perceive it as another "boring" and complex working system. The familiar design boosted trust and streamlined engagement.

The introduction of the Bitriks24 corporate portal in RIV GOSH was built not on strict administration, but on creative ideas: they were looking for triggers that motivate people to be actively interested in the portal.

After creating the design, the team faced the task of becoming interested in those who believed that they "did not need a portal." We deliberately abandoned the formal approach and began to look for creative ways to engage. So the concept of simple and useful services was born, which give employees instant benefit: sign up for beauty procedures directly from the workplace, find out the rest of the vacation, get a copy of the VHI policy and much more. This gave the result - almost every employee went to the portal at least once to see what was there. Most continue to actively use it daily. told Dmitry Skorikov, Information Systems Development Manager

Before the launch of the portal, the working days in the main office began the same: a small queue was lined up at the reception. People came up to ask - what is the Wi-Fi password today? It changes daily for safety and the process has been a routine for everyone.

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Фото: 1C-Bitrix

When the company switched to Bitrix24, they decided: hide the password on the portal. To find out, you need to go to the portal through a mobile application on the way to the office. It worked as the first trigger - a simple excuse to log in every day.

The RIV GOSH office takes care of the comfort of employees, and you can sign up for a massage or a beautician directly through the portal. The recording form is simple and understandable, works as a service - familiar and fast. This increased not only comfort, but also positive perception of the entire platform.

The social life of the company also moved to the portal. Competitions are held here, for example - for the best children's crafts, and employees can vote for participants. And also - send thanks to colleagues for help. All this has become an alternative to the usual posts on social networks, only within the company and with a focus on the culture of recognition.

Guest Pass Application? Needed equipment? Need help? Everything is done directly from your personal account. An intuitive interface will tell you where to click and what to fill. There is no need to write letters, run around the offices or remember who is responsible for what. The portal takes over everything - the application, after filling out, automatically flies to the right specialist.

Inside the portal, each employee of the RIV GOSH sees not only a set of common sections, but also a personalized page - taking into account his role.

The first thing that catches your eye in your personal account is a block with contacts. Personnel officer, accountant, IT specialist - all the necessary people are gathered in one place. Questions are resolved faster, because it is immediately clear to whom to contact.

If an employee has children, this information is displayed in his personal account so that the company does not forget to congratulate the child on the New Year. Employees feel like they are really cared for.

From your personal account, you can quickly get to the Knowledge Base and always find the necessary regulations or instructions. This is especially important for new employees who are undergoing adaptation in the company.

Finding and attracting the right candidate for office is only half the battle. It is important that he feels his own in the team, understand the processes and get involved in the work. The RIV GOSH approached this thoroughly and made their own adaptation system inside the portal.

Three roles participate in the adaptation process at once:

• the employee himself,
• his supervisor or mentor,
• HR.

Each has its own tasks and interfaces. The employee sees a checklist with all the steps, dates and tasks. Mentor - notes the actions performed, sets tasks, helps with orientation. HR - tracks the entire process: where the delay is, where help is needed, who is involved.

The adaptation scenario is fully automated. A beginner does not need to ask what to do next - everything is scheduled: from getting to know the department to signing mandatory documents. The portal reminds of deadlines, collects status by steps and makes it clear how smoothly adaptation goes through polls.

The system was developed from scratch in conjunction with the integrator "Em C Art." Everything is built on Highload blocks, with its own interfaces and logic.

The result is less manual work for HR, more involvement from mentors and high awareness among beginners. The adaptation process has become transparent and manageable.

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Фото: 1C-Bitrix

About 4,000 employees from 85 cities of Russia have access to the portal. Of these:

• 97% logged in at least once;
• 60% come in at least once a week.

The office is especially actively used by the portal, but the retail network is also involved - they solve tasks standard for all employees: settlements, vacations, applications, VHI, etc.

Other project indicators:

• HR and accounting time for routine processes decreased by an average of 1 hours per day;
• CSI (satisfaction score) by criteria:
  • Design - 90%
  • Operating speed - 83%
  • Convenience - 86%
  • Utility (helps to solve work problems) - 82%

• The average satisfaction score from using the portal is about 85%.

Effects from the project:

• Reducing the burden on HR and finance. Automation of applications and adaptation - all this freed up time and resources.
• Growing loyalty. The portal has become part of the corporate environment. Its design and convenience is a reflection of the company's values.
• Easy involvement. Useful services and "household" features (such as a Wi-Fi password) turned out to be stronger than any order.