Yandex Market: AI agent

The main articles are:

• AI Agents (Agent AI)
• Speech Recognition (Technology, Market)
• Speech technology: On the path from recognition to understanding

2025: Launch of an AI agent

Yandex.Market has launched an AI agent that, as a consultant, helps with the choice of goods - from clothes to equipment. The company announced this on November 7, 2025. In a chat with him, you can send images, ask questions, and in the near future it will be possible to communicate with your voice. The agent in the Market application will analyze the request, clarify the details and offer a selection of the most suitable things that can be bought right away in the chat. For example, a user can send a photo of jeans and ask what to pair them with, or write that he is looking for a gift - the AI will specify who it is intended for and select the appropriate options.

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Фото: Yandex.Market

The agent works on the basis of Alice AI technology and constantly learns from Market data. The AI agent will talk about the product, study reviews, compare characteristics, and also take into account the interests of the user and his orders. The buyer no longer needs to collect ideas on third-party sites and compare models: the agent will send suitable products to the chat immediately after a simple request or photo.

The buyer can send a photo to the chat - for example, a gray bomber car - and ask to pick up the bottom of it. AI will look at articles and reviews, which such things are usually paired with, and offer matching jeans or a skirt. If you send a frame from the room, the agent will determine the style of the interior and pick up the carpet, which will fit into the situation.

You can send a photo of the cream - AI will find a serum from the same line. The agent can also find similar things from the Market catalog from the picture. As of November 2025, the photo selection function works in beta mode.

The AI agent helps with the selection of any goods and is especially convenient when choosing a gift. He clarifies who he is needed for, for what reason, what interests a person has, and then offers suitable options - from accessories and books to certificates or gadgets.

The agent also remembers the search history and can show personal tips in the chat. For example, if the buyer was interested, smartphones Apple the AI will offer to return to the choice, compare models or pick up accessories.

By the end of 2025, the AI agent will learn to understand voice requests. This will allow you not to waste time typing. It will be enough to click on the microphone icon and say: "pick up the washing machine" or "which sneakers are better for a marathon." The agent will decrypt the speech, process the request and respond with text in the chat.

In April 2025, Yandex Market launched an AI chat for buyers in test mode - then it worked only with text requests. Since then, the decision has become an AI agent: it understands photos and text, interprets requests more accurately and offers suitable products faster. As of November 2025, the selection is formed in the first answers, more useful information has also been added to them, and clarifications have become more relevant. During this time, millions of users visited the AI chat. Most often they asked about electronics (22%), household appliances (14%), clothing (12%) and household goods (12%).

In addition to products for buyers, Yandex Market is developing AI for sellers. In their personal account, AI answers questions about working on the marketplace and can analyze sales.