Sokolova Anastasia Sergeyevna

Sokolova Anastasia Sergeyevna

Biography

Graduated from Lomonosov Moscow State University.

At the beginning of her career, she was engaged in scientific activities at the Institute of Sociology of the Russian Academy of Sciences, which laid down a systematic and analytical approach to management, which she successfully applies in business.

Over the years, she held leadership positions in large Russian and international companies such as MERLION, Ulmart, OKTOGO, ULTRA Electronics and managed marketing teams both in retail and e-commerce and in the direction of IT distribution and integration.

2026: VVP Group Promotion Director

VVP Group January 26, 2026 announced the appointment of Anastasia Sokolova to the post of promotion director. In this role, she is responsible for the formation and development of marketing the VVP Group function, covering all key business areas - from distributions electronic engineers and to alcohol the development of retail single-brand networks.

Anastasia's responsibility includes developing and implementing the company's overall marketing and communications strategy, building and developing relationships with vendors, and improving the effectiveness of marketing tools across the Group.

The appointment of Anastasia Sokolova is part of VVP Group's strategy to strengthen its management team and develop a single, scalable marketing model focused on long-term growth and strengthening the company's market position.

Together, we aim to build a powerful marketing function that will not only strengthen our position in the market, but also help make VVP Group a leader in its industry. Real successes are achieved through teamwork, innovation and strategic thinking, and I am confident that together we will be able to realize the boldest ambitions, "said Anastasia Sokolova, director of promotion at VVP Group.