Golden apple, supermarket chain

The chain of perfume supermarkets "Golden Apple" specializes in the sale of cosmetics and perfumes of both selective and luxury brands and the mass market segment.

Performance indicators

2023: Revenue growth by 52% to RUB 93.4 billion

The revenue of the chain of cosmetics and perfume stores "Golden Apple" in 2023 increased by 52% compared to 2022 and amounted to 93.4 billion rubles. Such data in accordance with Russian accounting standards (RAS) were published in April 2024.

As the representative of the Golden Apple told Vedomosti, a significant increase in the retailer's revenue in 2023 is associated with the development of e-commerce, which accounted for about 50% of sales of perfumes and cosmetics against 37% in 2022. In addition, the "Golden Apple" increased the number of stores - from 30 in 2022 to 34 years later.

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Experts interviewed by Vedomosti explain the active growth in sales of perfumes and cosmetics via the Internet as convenience for consumers, allowing them to compare prices and assortments, as well as choose ways to obtain goods. The director of growth and sales strategy practice at Reksoft consulting says online shopping has become the most preferred way to purchase beauty products.

In addition, according to experts, the volume of the Russian cosmetics market is growing against the background of inflationary processes, an increase in the cost of logistics and the weakening of the ruble. At the same time, there is a restoration of purchasing activity, which indicates a positive dynamics of market development, the newspaper says.

According to Infoline Analytics, Golden Apple was among the three largest sellers of cosmetics and household chemicals in Russia in 2023. The company lost only to the Magnit Cosmetics and Lethal chains.

In 2023, Golden Apple was also engaged in the development of foreign markets. According to Mikhail Burmistrov, head of Infoline Analytics, one of the reasons for the expansion is the desire to build new logistics chains within the framework of direct and parallel import schemes. Under the conditions of sanctions, it is especially important for retailers to expand the range and establish direct contacts with foreign manufacturers, the expert explains.^[1]

History

2017

The network served more than 8.6 million customers in 2017, according to the company.

In 2016, a flagship store with an area of ​ ​ 2500 sq.m. was opened in Yekaterinburg.

The first supermarket "Golden Apple" was opened in Yekaterinburg in 2004. The network went beyond the region in 2007. The average area of ​ ​ shops is 1500 sq.m.

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