Review General Partner:
By October 2024 , the excursion services market in Russia grew by a quarter, investments in hotels jumped by 200% over the year. [1] Fast food delivery in cities of federal significance is growing even faster.
How the HoReCa (Hotel, Restaurant, Catering) digitalization market is developing, what are its hopes and pains (but above all - trends and technological trends) - read the TAdviser review.
1 Market Trends
From construction (lack of number of rooms in the Russian Federation) to the final service for users - tourism and delivery platforms stimulate the development of HoReCa. Since 2022, the state has been actively investing in the development of the hotel business. Based on these trends, businesses need to invest in digitalization, which means that the segment has a chance for good prospects.
According to expert estimates, the market for digitalization of catering enterprises is growing in proportion to the 10% growth of the industry. The reasons for the growth may be the need to comply with the requirements of the legislation and the shortage of personnel pushing for automation.
According to other sources, Russian digital catering services showed revenue growth of more than 68% for 2023, and this despite the fact that the depth of automation still in most cases does not go beyond regulatory requirements.
The degree of digitalization of document flow in the industry as a whole can be considered quite low. There is no single format for all documents, it is difficult to create and maintain a universal tool that can completely rid counterparties of paper and manual data entry - which means that it cannot be affordable. Many restaurants still use paper media, especially at the level of primary documentation and customer engagement.
One of the limiting factors in the growth of penetration of various CRM systems is the complexity of integrations. In the segment of loyalty systems, there is a shortage of actually working mechanics that lead to a business result.
In the Russian hospitality industry, the pace of implementation of solutions related to control and personnel management, including the use of AI, can double every two years.
With the departure from Russia Booking.com the hotel market, temporary chaos arose in communication with customers, large restaurant chains introduced chats on sites to keep their permanent audience, and small hotels used channels in instant messengers. The latter are now an even stronger marketing platform compared to. Internet advertizing
The market volume of mobile solutions for HoReCa in 2024 will be estimated at 4.6 billion rubles, and in 2026 it may approach 6.5 billion.
The share of online interaction in HoReCa is steadily growing. Smart hotel service is becoming a common standard and finds an additional response from businesses that want to reduce costs and dependence on personnel by providing a economical or comfortable level of service for the middle segment.
>! Interviews with experts
Our circulation products for HoReCa can satisfy most customer requests
Alexey Pavlov,
"1C-Rarus"
How catering digitalization brought the developer and the customer together
Sergey Veselov,
ACS
₽ Income of participants in the HoReCa digitalization market
Eight companies provided TAdviser with revenue from IT projects in the HoReCa industry. The clear leader among them is iiko, a developer of specialized solutions for automating the restaurant business. The company's revenue amounted to over 2.9 billion rubles.
The top three also included Tensor and 1C-Rarus. Tensor is developing its own ecosystem for PRESTO's restaurant business. 1C-Rarus implements its own solutions (1C: Restaurant, 1C: Catering, 1C: Catering enterprise management, 1C: Fastfood, 1C: Catering KORP) and a third-party product (1C: Hotel).
| № | Company name | Total revenue from IT projects in the field of HoReCa for 2023, million rubles. including VAT | Total revenue from IT projects in the field of HoReCa for 2022, million rubles. including VAT | Revenue dynamics 2023/2022,% | Revenue dynamics forecast 2024/2023,% | HoReCa Solutions | Largest customers |
| 1 | iiko | 2942 | 2052 | 43.4 | 36 | Own System: iiko | Domino Pizza, Coffeemania, British Bakeries, Lots of Salmon, White Rabbit Family |
| 2 | Tensor | 213 | 183 | 16.4 | 31.5 | Proprietary system: PRESTO (accounting, marketing, personnel, sales, OFD) | Ingrup LLC, Orange Island LLC, RN-Purneftegaz LLC, Fiona LLC, Samurai LLC |
| 3 | 1C-Rarus | 174.4 | 136.1 | 28.2 | Own solutions: 1C: Restaurant, 1C: Catering, 1C: Catering enterprise management, 1C: Fast food, 1C: Catering KORP. Third Party: 1C: Hotel | n/a | |
| [[Cryon | Krayon]] | 71 | 29 | 144.8 | n/a | Third-party: Huawei, Kaspersky Lab, SolidWall | n/a |
| 5 | SimbirSoft | n/a | n/a | n/a | n/a | n/a | |
| 6 | Digitalization of Production | 28.1 | 9 | 217.4 | n/a | Third-party : 1C:ERP | Unirest LLC |
| - | Okdesk (1) | 17 | 13 | 30.8 | 35.3 | Okdesk | Coffeemania, Rostix, Pomponchik, F Volcheka Bakery, KFC Belarus, KFC Uzbekistan, Skuratov Coffee |
| 7 | Sitronics Group | 13.1 | 68 | -80.8 | n/a | n/a | n/a |
| 8 | Mintrocket | 2 | 2 | 0 | n/a | n/a | n/a |
| | 3489.6 | |||||||
2024 
| |||||||
* Data obtained on the basis of company questionnaires
"(1) Company added without assignment of position as data provided after publication of rating
| Company name | What solutions for HoReCa is the company developing |
| ГК СофтБаланс | Tavern, iRECA |
| UCS | R-Keeper |
| Эделинк | Edelweiss, Ecvi, WEB-BOOKING |
| 2024
| |
* * Companies did not provide revenue data to TAdviser
! Current technologies
2 Technological trends
The most technological and promising segment of the HoReCa industry in catering is delivery. Advanced players are developing solutions aimed at optimizing production, logistics, and providing accurate delivery times. Advanced Russian and foreign companies are introducing AI, bringing together a lot of statistical data from different sources for analysis and management. Big data and BI are used to create menus that take into account the demand forecast, user preferences, and margins of each item.
Automation becomes an integral part of successful management. In the restaurant business, the direction of robotization becomes noticeable, which should affect the load of service companies. Promising technologies of the Internet of Things, augmented reality, voice assistants and chatbots, even blockchain. Contactless payment methods are developing, which is especially important in the context of the retreating coronavirus pandemic.
The market had to adjust to the shutdown of Google Pay, but there are no serious problems with Google Play, although the moderation of projects has become more stringent. The market heard and interpreted the decisions of Storov in 2022 towards greater diversification of sales channels. The demand for mobile development is growing faster than for the creation of sites, and in general, a clear trend for investment growth in this direction is visible. Restaurant guests and delivery customers continue to enjoy using mobile applications, although first orders are more often made through sites.
Only large companies can afford their own solutions. Boxed and No-Code - focused on the segment of the mass business consumer, providing a standard set of tools, technical support and affordable prices for services. Boxed solutions have become more flexible and adaptive to the needs of the market, but they cannot always satisfy all requests.
Often IT specialists have to integrate equipment with many software products, configure compatibility with the most popular and popular restaurant automation systems. In the light of import substitution, the development of equipment running Russian operating systems becomes relevant.
>3 Top IT Classes in HoReCa
As of January 2025, the TAdviser database contains information on more than 1 thousand. IT projects carried out in companies belonging to the HoReCa industry. Among the different classes of IT solutions, these enterprises most often implement ERP and accounting systems. These two classes account for over 450 projects implemented in this industry. Data on other classes of systems are shown in the diagram below.
! In conclusion
Considering that in HoReCa, the client pays not only for the product, but the service, it can be assumed, and there is such an opinion on the market, that automation should sooner or later meet the human factor not in balance calculations or in demand forecasting, from which the industry is leaving, but in direct service, communication, showing concern, creating comfort for guests, and so on.
The hotel and restaurant market does not shy away from the introduction of the most advanced technologies, but, in general, the situation with digitalization is the most diverse from niche to niche and from institution to institution. At the same time, investments in IT, with a normal state of affairs in the economy, will only have to grow, separately taking into account the development of domestic tourism against the background of the international situation.
- See also
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