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2024: Net income of ₽1,1 billion
Apple Rus, the Russian division of Apple, made a net profit of ₽1,1 billion at zero revenue in 2024. This is the first time the company has gone into profit after two years of losses. This was announced by Apple in early April 2025.
According to RBC, the bulk of the income of the Russian subsidiary Apple was provided with a refund of ₽1,8 billion import VAT paid according to the results of the customs inspection for 2020-2021. In addition, the company earned about ₽360 million on a positive difference in exchange rates.
The previous time the company recorded a profit at the end of 2021, when this figure amounted to ₽12 billion with revenue of ₽386 billion. In 2022, Apple Rus suffered a loss of ₽6,5 billion, and in 2023 - ₽1 billion. At the same time, in 2023, revenue was ₽3,6 billion, and in 2024 it was completely absent.
According to the financial statements, in 2023, customs authorities initiated an audit against Apple goods imported into Russia in December 2020 and during 2021. The company has formed a reserve in advance for the potential amount of accruals. In 2024, the audit was completed, and Apple paid all additional charges from the previously created reserve.
The audit practice manager of the consulting company Neo Vladislav Kozinets explained that the company's profit arose as a result of the reflection as other income of the amount of VAT accepted for deduction, which was additionally charged by the customs authority. From these reports it follows that Apple received VAT refunds from the budget in 2024.
The expert noted that a decrease in revenue to zero indicates a business freeze, but does not indicate a mandatory liquidation of the company. According to him, the balance sheet data show the availability of sufficient resources to continue operations for the foreseeable future, while there are no signs of possible forced bankruptcy. [1]
2023
Revenue drop 23 times to 3.6 billion rubles
Apple's revenue in Russia in 2023 fell 23 times compared to 2022 - to 3.6 billion rubles from 85 billion rubles. The company's net profit at the end of 2023 amounted to just over 1 billion rubles, while in 2022 net losses were registered at 6.5 billion rubles. Such data are contained in the reporting under RAS, which Apple Rus disclosed in early April 2024.
According to RBC, the company's revenue structure includes the sale of smartphones. computers, tablets and other devices, as well as revenue from services.
The average annual number of employees in the Russian subsidiary Apple in 2023 was three people, in 2022 - 115 people. The main activities of Apple Rus are the wholesale of computers and peripherals, the provision of warranty repair services and marketing services.
It also follows from the accounting statements of Apple Rus that the customs authorities additionally charged the company 1.53 billion rubles following an audit related to the release of goods that were imported by the company. The amount of the provision for additional tax accrual based on the results of the customs inspection as of December 31, 2023 amounted to 1.98 billion rubles.
In April 2023, it became known about Apple's decision to reduce the area of its office in Moscow in the Romanov Dvor business center by 10 times - from 4.7 thousand square meters. m to 424 square meters. m At the same time, the company extended its lease until January 2027 and sold part of the inventory for repair from a warehouse in Russia to a third-party supplier. In its reporting, Apple said that the corporation plans to continue to fulfill its obligations to customers in the Russian Federation, but to provide current repair services, the company attracts a third party, but without explaining what kind of company it is.[2]
20% increase in laptop sales
Sales of Apple laptops in Russia in 2023 increased by more than 20% compared to 2022. This became known in February 2024 from the report of a Russian partner company of several electronics manufacturers.
As Izvestia writes with reference to these materials, the share of MacBook in the Russian laptop market in 2023 amounted to 6%, an increase of 1 percentage point compared to the previous year. MSI (15%) and Asus (14%) are named market leaders.
The newspaper notes that Apple products ceased to be officially delivered to Russia back in 2022. Despite this, the American brand in 2023 remained one of the leaders in the domestic laptop market. Analysts interviewed by the publication linked such dynamics with a number of factors, including the establishment of supply chains by Russian retailers for parallel imports and the appearance on the market of flagship new products with the M3 chip. In addition, Apple in Russia retains loyal fans who are not ready to switch to other brands, they concluded.
Alexei Pogudalov, commercial director of Холодильник.ру, says that Apple laptops have not lost a single significant function after the company left the Russian Federation. At the same time, consumers are more careful about the choice of laptops than smartphones, as they buy devices for several years - therefore, they often choose products of familiar brands.
 | Even after Apple officially left our market, the organization has the image of a manufacturer of reliable and easy-to-use equipment with a minimum percentage of defects. Users are accustomed to laptops from this manufacturer, and new models regularly enter the market thanks to parallel imports, - said Liubov Morozova, head of Apple at diHouse.[3] |  |
2022: Demand for iPhones in Russia halved over the year
Demand for iPhone Russia in 2022 halved. Parallel imports did not help sales. The Russia voice transmission functions over the LTE network and when calling on the new iPhone 14 imported via parallel import do not work, Wi-Fi writes "." Kommersant At the same time, calls via LTE account for more than half of the schedule in large cities of Russia.
2021: Record iPhone sales in Russia
In November, iPhone shipments to Russia in 2021 are approaching historic highs. By the end of the year, the figure may exceed 4.5 million units. The previous record - 4.31 million smartphones - was set in 2017.
2020: Revenue growth by 40.7%, to 266.31 billion rubles, profit - 5.2 times (to 11.4 billion rubles)
At the end of 2020, Apple's revenue in Russia reached 266.31 billion rubles, an increase of 40.7% compared to the previous year. The company's net profit during this time rose 5.2 times and amounted to 11.4 billion rubles.
Such data are given in the accounting report of Apple Rus LLC, to which Interfax refers. The documents also say that the profit from sales from the Russian subsidiary Apple in 2020 turned out to be equal to 13.04 billion rubles, which is 3.5 times higher than the result of a year ago.
As Interfax notes, impressive growth rates allowed the Russian division of Apple to significantly advance in the list of the largest companies in the Russian Federation in terms of revenue, ahead of, for example, AvtoVAZ (-12%, up to 256.8 billion rubles in 2020) and Auchan (-12%, up to 223.2 billion rubles, at its peak in 2015 this figure reached 344.2 billion rubles).
Apple Rus LLC, registered in December 2011, by April 2021 is 99.5% owned by the Dutch Apple Holding B.V., the remaining 0.5% - by the Irish Apple Distribution International.[4]
2019: Reduction in sales to 189 billion rubles (-4%)
At the end of 2019, Apple (Apple Rus LLC) took 2nd place in the TAdviser Ranking: the 50 most profitable representative offices of foreign IT companies in Russia.
- The revenue of Apple Rus LLC at the end of 2019 amounted to 189.28 billion rubles, which is 4.04% lower than in 2018.
- Profit from sales of the Russian subsidiary Apple decreased by 36.3% - to 3.68 billion rubles.
- Net profit amounted to 2.2 billion rubles against 2.97 billion rubles in 2018.
2018: Revenue growth by 30% to RUR 197.2 billion
In 2018, the revenue of the Russian division of Apple (Apple Rus LLC) was equal to 197.2 billion rubles, which is 30% more than a year ago (151.9 billion rubles). This is evidenced by data from the SPARK-Interfax database.
In 2018, Apple Rus's net profit amounted to 2.97 billion rubles against 1.28 billion rubles a year earlier. Profit from sales of the company's products over the past increased 1.5 times and amounted to 5.77 billion rubles, RBC reports.
The 2018 fiscal year for Apple ended at the end of September 2018, and Apple Rus data are presented for the 2018 calendar year, so it is incorrect to calculate the share of Russian business in the corporation's turnover. Be that as it may, 197.2 billion rubles - at the weighted average rate dollar in 2018 is $3.14 billion. The annual revenue of the entire Apple amounted to $265.6 billion, and net profit - $59.5 billion.
According to IDC analysts, the share of the iPhone in the Russian market in 2018 in physical terms did not change and amounted to 16%. This is the second indicator after Samsung devices (26%).[5]
Apple Rus concludes all contracts with counterparties for the official supply of Apple equipment to Russia. Prior to that, Russian distributors purchased devices from foreign Apple structures.
According to the estimates of the combined retailer "Communication| Euroset, "in 2018 Apple sold 156,000 laptops worth 14.9 billion rubles, showing an increase of 62% at once. In 2017, the company earned only 9.2 billion rubles in this segment alone, selling 91,000 devices. Thus, in quantitative terms, growth was higher than in monetary terms - by 71%
Sales iPad Russia in 2018 also showed tangible growth - by 31% or 2.2 billion in monetary terms: from 7 billion rubles to 9.2 billion rubles. At the same time, Apple's share in the laptop market in unit terms is lower than in the tablet market - 15.4% of the total number of laptops sold.
2017: Strong growth in smartphone sales in Russia
At the end of January 2017, Apple published a report on its work in the first quarter of fiscal 2017. The company noted the fast-growing sales of smartphones in Russia and the great success of the Apple Pay payment system, achieved partly at the expense of the Russian market. Read more here.
2016: Profit growth of 896 times to 6.5 billion rubles with revenue of 123 billion rubles
On July 27, 2017, Apple's financial performance in Russia became known. Sales of the company began to grow again after a strong fall in 2015 caused by a high dollar exchange rate, the Kommersant newspaper reports, citing data in the SPARK-Interfax database.
In 2016, the revenue of Apple Rus LLC, through which Apple supplies its electronics to the Russian Federation, reached about 123.6 billion rubles under RAS, which is 66% more than in 2015. Net profit jumped 896 times at once - from 7.2 million to 6.5 billion rubles.
In 2015, the revenue of the Russian subsidiary Apple decreased by almost a quarter, and net profit - by 186 times, which was associated with the devaluation of the ruble. At the end of October-December 2016, the average nominal dollar exchange rate was measured at about 63.07 rubles, which allows us to estimate the annual revenue of Apple Rus LLC at $1.96 billion. In fiscal 2016, Apple's consolidated revenue was $215.639 billion. Thus, the Russian business brought the corporation about 0.9% of revenue, while in 2015 the share was approximately 0.5%.
Profit from Apple Rus sales in 2016 reached 7.1 billion rubles against 3.1 billion rubles in 2015. Profit before tax rose to almost 8.8 billion rubles, compared to 310.7 million rubles in 2015. At the same time, other operating expenses of the Russian division of Apple in 2016 more than tripled, to 9.7 billion rubles: in the year before last, this figure amounted to 31.5 billion rubles.
According to analysts, in IDC 2016 Apple ranked second in terms of quantitative supplies smartphones to the Russian market, losing only. Samsung In total Russia , 30.66 million smartphones were delivered to in 2016, which is 15.2% more than a year ago. In monetary terms, the market added 16.1%.[6]
Notes
- ↑ Apple's Russian subsidiary made a profit for the first time since 2022
- ↑ Apple's revenue in Russia fell more than 23 times
- ↑ PC unchanged: Apple laptop sales in Russia up 20%
- ↑ Revenue of the Russian subsidiary Apple in 2020 increased by 41%
- ↑ Apple revenue in Russia grew by 30%
- ↑ Apple returned to growth in Russia
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