Data Code of Ethics

Main article: Data

2022: Ozon joins code of ethics on data use

Ozon on July 7, 2022 announced that it had joined the Code of Ethics for the Use of Data and entered the register of bona fide data market participants. Read more here.

2020: Joining the CleverDATA Code, SberLeasing, SberMarket and Avito

On October 13, 2020, ABD announced a meeting of the Council for Improving Data Practices. During the meeting, it was decided to join the Code of four companies: CleverDATA, SberLeasing, SberMarket and Avito. They are also included in the Register of Bona fide Data Market Participants alongside the other signatories.

Joining a large number of participants to the Code of Ethics for the Use of Data allows us to develop the document and its principles, as well as enrich the White Paper, taking into account the expertise of companies from various fields of activity. It is important to emphasize that additional participants are responsible for the collection, storage and processing of data and are ready to exchange expertise on the best practices for working with data with other market participants. The interest of companies from various business areas in voluntary adoption and compliance with the Code increases confidence in the big data industry in the eyes of customers and speaks of the high level of responsibility of Russian business, "says Anna Serebryanikova, Chairman of the Council for Improving Data Practices, President of the Big Data Association.

By the decision of the council, CleverDATA, a technology provider that helps companies work with data for marketing and advertising purposes, joined the Code of Ethics. CleverDATA configures the interaction of companies in terms of data exchange. Among other things, it conducts educational activities together with MGIMO, the Russian State Humanitarian University and the Higher School of Economics in terms of working with data.

The Code of Ethics is a provision that you can focus on and comply with. We believe that our practices also comply with the Code and we will gladly join it, - comments Afanasyev Denis, CEO of CleverDATA.

SberLeasing, which is a diversified leasing company, also joined the Code of Ethics. The company works with open data on leasing transactions and conducts 100 thousand transactions per year. It works with two types of data - data on payment discipline, which are used for forecasting models, as well as publicly available data, on the basis of which forecasts are made about the likelihood of leasing transactions in the market. He works with the Ministry of Transport of the Russian Federation and the Ministry of Economic Development of the Russian Federation in terms of developing programs to support the transport industry. The company has expressed a strong desire to join the Data Code of Ethics to gain experience in data practices and ethics.

We use a large amount of data about the client, and it is very important for us that they are preserved, and their application is consistent with accepted practices. We would like to share our own experience and absorb the experience of companies that have already passed this path and can suggest how to work correctly in the digital world, - said Alexey Kirkorov, Deputy General Director of SberLeasing JSC.

SberMarket, an online service for the delivery of products and goods from store shelves, joined the Code of Ethics next. SberMarket Analytics Department is responsible for the access, security and processing of the company's data, as well as for searching for insights based on them for further growth and development of the company

SberMarket is growing very quickly, which is also expressed in the rapid accumulation of data in the company. I am confident that in cooperation with colleagues who joined the Code of Ethics earlier, we will be able to develop practices and standards for ethical data management and jointly develop the best of them, "said Dmitry Zborovsky, Director of Analytics and Growth at SberMarket.

Avito, an online ad service in Russia, was the last to join the Code of Ethics. In 2019, Avito users made transactions worth 1.7 trillion rubles. These included 116 million transactions for the sale of goods, which the audience of the Internet service carried out among themselves (this is 66% of all C2C transactions in Runet). Russian business also actively uses the scale and capabilities of the service, every month 2 million companies promote and sell their goods and services, find performers and employees for their business, rent retail space and offices, purchase professional equipment and specialized transport.

The Code of Ethics for the Use of Data is an important element in setting standards for working with data in Runet. Avito considers it necessary to join the formation and implementation of processes to make the use of data safe and ethical for the user.

In addition to these signatories to the Code, the Council approved additional good practices for inclusion in the White Paper. The experts recognized the need to depersonalize personal data when working with testing systems as the first recommended practice of fair handling of data. Each company, when installing software or updating an old one, is faced with testing it. It is recommended to check systems based on impersonal data in order to protect personal data of consumers. It is also recommended to use the depersonalization of personal data in regulatory sandboxes within the framework of experimental legal regimes for testing hypotheses, algorithms and services. Depersonalization of personal data helps to increase the level of protection of personal information of customers and allows you to check the quality of systems safely.

Another positive practice was recognized as the mechanism for the user to refuse marketing communications that the marketing intermediary implements. Often companies resort to the services of marketing intermediaries, as a result, the consumer receives advertising through several channels at once, and in accordance with Russian law, the consumer can refuse to receive such messages at any time. If the customer withdraws his consent to receive marketing messages in one company, the company is obliged to ensure that advertising messages are stopped and information about the refusal is transmitted to its marketing intermediaries. So companies ensure the right of the client to completely abandon advertising messages of his company and protect user data from being used for marketing purposes against their wishes.

2019

Create a board to improve data practices

The Board for Improving Data Practices, created to properly implement the code of ethics for the use of data, in particular, will deal with incidents that indicate its violation by participants. Moreover, the council will accept complaints about non-compliance with the rules of the code by participants, as well as exclude malicious violators from the relevant register, which will entail serious reputational costs for them. This was announced in December 2019 by TAdviser, head of the Analytical Center under the Government of the Russian Federation, Vladimir Onishchenko.

The unethical use of data, according to the developers of the code, is excessive targeted advertising and abuse of user data, Onishchenko noted.

The Council for Improving Data Practices will exclude malicious violators of the code of ethics for the use of data from the corresponding register, said Vladimir Onishchenko (photo - wwf.ru)

The coordinating center of the council for improving data practices, as stated at the Institute for Internet Development (IRI) on the signing of the code, will be the analytical center of the government of the Russian Federation. In addition to him, the council will also include representatives of other government organizations. In particular - the Ministry of Economic Development, the Ministry of Communications and Roskomnadzor.

The Council, as stated by the head of the Big Data Association Anna Serebryanikova, was created for daily work by the code participants to improve regulation and develop new approaches to technological initiatives. According to Serebrennikova, the council will determine the list of bona fide practices, fill the "white paper" with concrete examples.

The Council is designed to ensure the constant relevance of the principles and rules set out in the code that apply in Russia, - said Anna Serebryanikova.

Signing the code

Representatives of Gazprom Media Holding, Yandex, MegaFon, Tinkoff Bank, Sberbank, Gazprombank, oneFactor, QIWI Group, VK (formerly Mail.ru Group), VTB Group, VimpelCom, Rostelecom, MTS, and The analytical center under the Government of the Russian Federation signed a code of ethics for the use of data in December 2019. The document was prepared with the participation of the Big Data Association and the Institute for Internet Development. download the code

According to the plan of the initiators of the development of the code, the provisions of the document will become the basis for self-regulation of data market participants when they interact with citizens, legal entities, the state and among themselves. The document applies to work with all types of data: from user to industrial.

The provisions of the document are designed to become the basis for self-regulation of data market participants in their interaction with citizens, legal entities, the state and among themselves. The Code includes the principles of professional ethics in the collection, processing and use of data and contains the Register of Bona fide Data Market Participants. We are talking about all types of data: from user to industrial, except for those that are regulated by law. The conditions for the ethical use of artificial intelligence in data processing are separately stipulated.

An integral part of the Code is the White Paper, which contains examples of responsible behavior in relation to data handling. The book should become a guide for market participants and have a positive impact on the development of the industry as a whole. Continuous maintenance and updating of the White Paper will contribute to the implementation of best business practices in the field of data use.

The objectives of the Data Code of Ethics are:

• Consolidate the basic principles of interaction between interested parties - the state, citizens, business;
• Formulate universal rules that define the boundaries of acceptable behavior for the entire professional community;
• Create a database for subsequent data regulatory initiatives.

The Code of Ethics for the Use of Data will be open to new participants who are ready to join and support the declared principles and norms. A section dedicated to the Code of Ethics will appear on the website of the Analytical Center under the Government of the Russian Federation, and an up-to-date version of the document will be posted there. It will also be possible to find information on the procedure for joining, find the current composition of the council for improving data practices and the register of code participants.

The purpose of this registry, as TAdviser indicated in the IRI, is to inform all those who are interested in the code about the composition of its participants. First of all, according to Anna Serebrennikova, those companies that have already supported the code will be included in the register.

But we will consider applications from anyone who wants to join the initiative and show their bona fide attitude towards the data market and its participants. For business, good faith is not empty words. The biggest players who initiated the work to create the Code, it is important that their customers, the people these companies work for, trust those who provide them with services and sell goods. Therefore, the conscientiousness of large Russian Internet players, financial companies, advanced banks or telecom operators for them means primarily customer confidence, - said Anna Serebrennikova.

The creation of a code of ethics for the use of data, according to the head of IRI Sergey Petrov, is an important milestone for the domestic data industry.

Indeed, as practice shows, the norms and principles that are developed by the participants in the relationship themselves are best used and respected. Work on the code was carried out taking into account the interests of all parties involved: business, state and society, so it is especially important to note the consensus that was reached in the submitted version of the document. However, this does not mean that the work is over, the digital world is dynamic, the emergence of new technologies, algorithms will require a reaction. We have created a "live" document that will be updated and supplemented with reasonable frequency, - said Sergei Petrov.

According to Anna Serebryanikova, the uniqueness of the code is that its need was initially noted by the largest companies in the data market.

The Code is a living document, it consists not only of a set of principles and a White Paper, but also of daily work to improve regulation and develop new approaches to technological initiatives. To carry out this work, a data ethics council is created within the framework of the Code, it will determine a list of good practices, and fill the White Paper with specific examples. The Council is intended to ensure that the principles and rules laid down by the

• Gazprombank and other data market players signed the Code of Ethics for their use