Digitalization in BRICS

Main article: BRICS

Chronicle

2024

A demo version of payment system cards was shown in Moscow

On October 17, 2024, demo versions of cards of the BRICS Pay payment system were shown in Moscow. This is a decentralized and independent platform developed by the BRICS member states. Read more here

BRICS countries start creating BRICS Clear depository system

In October 2024, Russian Finance Minister Anton Siluanov announced the start of work on the creation of the BRICS Clear depository system for the BRICS countries. The new system is designed to ensure the accounting of securities within the BRICS community and become an alternative to Western counterparts, access to which is limited for Russia and some other countries. Read more here

How the BRICS countries are digitalizing the creative industry

The use of artificial intelligence technologies is one of the main trends in the digitalization of the creative industry in the BRICS countries. Such tools allow you to increase the efficiency and speed of certain creative tasks, while companies get the opportunity to stand out from the competition. The prospects for the development of creative economies in the BRICS countries are assessed in the Kept review, published on May 30, 2024.

The creative industry of analysts is understood as a set of social relations and practices of economic activity, which is based on the relationship between creativity, culture, economics and technology. It is noted that this industry is becoming increasingly important as a driver of innovation, economic development and cultural progress.

The document says that creative activity forms new niches at the intersection of high technologies and creativity, expanding the possibilities of applying human capital. At the same time, the development of the global creative economy is largely facilitated by digitalization, in particular, the AI system. As an example, the neural networks GigaChat and Kandinsky are cited, which can generate images at the user's text request, as well as the Sora service for creating video by description. Another significant area is the creation and development of digital platforms that open access to creative products and attract small and medium-sized businesses. Metaverse are also mentioned, although as of the end of 2023, the question of what such sites should actually look like and what tasks they will perform remains open.

According to the BRICS Economic Partnership Strategy until 2025, countries are working together in the fields of trade, investment and finance, the digital economy and sustainable development. BRICS members are implementing their own initiatives aimed at digitalizing the creative industry. Thus, in India, the Digital India program is actively introducing digital products. South Africa stimulates access to infrastructure and digital technologies, as well as the development of local production of creative equipment. At the same time, Egypt seeks to build a "digital society" with a "strong digital economy."

In Iran, the development of the creative economy is focused on digital technologies. The goals are to achieve technological sovereignty and improve the economic situation of the country. In particular, the state-owned Innovation and Prosperity Fund provides financial and non-financial support to Iranian to startups in the field of digital technologies and. And the software Digital Iran strategy Iran is aimed at actively introducing local digital technologies in various areas, including cultural, economic and social.

In general, as stated in the study, the priority for many countries participating in the alliance in the field of creative economy development is to expand the export of goods and services of creative industries. Therefore, one of the important aspects of cooperation within the BRICS can be the creation of a market for creative industries within the alliance, the formation of conditions for the export and import of creative goods and services between countries. Along with areas such as finance and the digital economy, the creative economy can be enshrined in the BRICS cooperation strategy with the approval of economic goals and targets in addition to cultural exchange between countries.^[1]+^[2]

Putin instructed to launch a "new BRICS technological platform" to expand the bloc's influence in the world

In early July 2024, the president Russia Vladimir Putin instructed the government to develop and launch the "New BRICS Technological Platform" in order to expand the bloc's influence in the international arena. The corresponding order was announced at a meeting of the supervisory board Agencies for Strategic Initiatives (ASI) and published on the Kremlin website. More. here

A single digital personnel platform is being created in the BRICS countries so that Russian companies have more remote employees

In early June 2024, it became known that Gazprom Neft is developing an international digital personnel platform for the BRICS countries. It will be used by Russian companies in order to attract foreign specialists - including for remote work.

According to TASS, Kirill Kravchenko, a member of the board of Gazprom Neft, spoke about the project. According to him, the platform is planned to be promoted as "an important tool to meet the needs of the country's economy in new competencies." The development of distance learning will make it possible to more effectively use the intellectual potential of friendly countries, as well as help specialists receive a decent income. The project will speed up the digitalization of business by attracting IT workers, engineers, marketers, etc., in a remote format.

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Фото: Bloomberg

Together with the BRICS countries, we will be able to unleash the additional personnel potential of their citizens. It is important that a similar initiative for the development of temporary, platform employment in Russian companies is supported at the state level, says Kravchenko.

The initiative is being implemented by Gazprom Neft with the Agency for Strategic Initiatives to Promote New Projects on behalf of Russian President Vladimir Putin. The head of Gazprom Neft, Alexander Dyukov, emphasizes that new forms of employment, for example, work in remote, hybrid and project formats, will allow people to maximize their potential, and companies to effectively use the rarest and most scarce personnel. The new platform will be operational by 2027.

Russia historically knows how to work in order to adapt foreigners. About 40% of the world's population lives in the BRICS space and interaction with specialists from friendly countries on a permanent or temporary basis will close a number of Russian personnel needs, Interfax quoted Dyukov as saying.[3]

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