2015/12/08 18:02:50

Corporate Mobility Market Structure

The corporate mobility market can be divided into 3 main segments: mobile devices, mobile software and services for creating mobile enterprise solutions.

Content

Mobile Application Development Platforms
Corporate Mobility Management
Mobile Corporate Security Software
Mobile Applications for Business
See also

The corporate mobility market is actively developing. The main incentives for this development include the further growth of mobile devices, including new forms of mobile devices, such as wearables. The active introduction of cloud technologies and social networks also stimulates the development of the corporate mobility market. Concimerization of IT and the so-called BYOD trend are the most important trends in the corporate mobility market.

The corporate mobility market can be presented as the following diagram.

The market includes mobile devices, mobile software and services for creating mobile enterprise solutions.

Enterprise Mobile Software consists of:

enterprise mobile applications (Corporate Mobile Applications or CMA)
Mobile Enterprise Application Platform or MEAP
Mobile Enterprise Security (MES) Management Software
Enterprise Mobile Management (EMM) Enterprise Mobility Management Software

Mobile Application Development Platforms

The Mobile Enterprise Application Platform (MEAP) provides a client-server execution environment and tools for developing enterprise mobile applications, simplifies the development of mobile software for mobile devices with different operating systems, simplifies the process and reduces the time to develop mobile applications.

In 2014, the segment of enterprise mobile application development platforms in the world amounted to about $1.4 billion. This segment will actively develop and by 2018 will amount to more than $3.5 billion.

Among the players in this market are multidisciplinary global vendors such as SAP, IBM, Microsoft, Oracle, Apple, cloud vendors such as Salesforce, as well as lesser-known companies that are fully focused on this area - such as Kony, a supplier of application development platforms from Texas USA.

On the solutions-review.com site, you can find 24 companies that, according to the version of this site, are recognized as leading suppliers of mobile application development platforms.

Corporate Mobility Management

Enterprise Mobility Management (EMM) corporate mobility management segment includes:

mobile device management (MDM) products
Mobile Application Management (MAM) products
Mobile Content Management (MCM) products
Products offering integrated solutions that include MDM/MAM/MCM features

Container solutions also apply to this segment.

In 2014, the volume of the corporate mobility management segment amounted to $1.2 billion. According to forecasts, by 2019 it will exceed $3 billion.

Key players in this market can be judged by quadrants, which represent the main suppliers of EMM products for 2014 and 2015.

Mobile Corporate Security Software

The mobile corporate security software segment overlaps with the EMM (Enterprise Mobility Management) segment because a number of security features are built into EMM solutions.

The mobile security segment includes the following elements:

threat management tools, including antivirus and reputation management for mobile applications
Information protection and control, including encryption and DLP (Data Leak Prevention), as well as the means of containers (separation of corporate and personal data)
means of ensuring confidentiality and integrity of data transmitted through unprotected communication channels
mobile security and vulnerability management tools, including remote erasure, device lock, and enterprise policy management.

According to leading Western analytical agencies in 2014 ON , Mobile Enterprise Security (MES) mobile corporate security segment amounted to about $1.2 billion and will actively grow in the next five years by at least 15% per year.

The main players in this market include the following companies: Trend Micro, McAfee, Sophos, Symantec, Checkpoint Software, Juniper Networks, Cisco, Kaspersky Lab.

Mobile Applications for Business

Unlike other market segments, the application segment is the most massive and it is most difficult to single out key players. Here there are a number of suppliers of various types - these are primarily mobile operators, OEMs of mobile devices, ISVs and developers of cloud applications, there are also companies that write mobile business applications to order.

According to leading Western analytical agencies, in 2014 the segment of enterprise mobile applications amounted to about $2 billion.

This estimate should be considered very approximate. First, it is obvious that not all mobile applications are purchased separately, some are delivered inside software complexes and it is difficult to estimate their share. On the other hand, as already noted, in enterprises, employees use part of applications that are not authorized by IT departments and use them in business. Business applications account for a small share of personal mobile applications.

In the enterprise mobile application segment, most (about 30%) are accounted for by various enterprise resource management tools, about a quarter of the market is accounted for by operational and production automation software, about 20% are accounted for by CRM and group relationship automation applications.