Informatization of pharmacy chains

Pharmacy chains in Russia

IT Market Offerings

Most of the presented solutions have only a standard set of ^[1]

• POS terminal
• Autoorder
• Lowest Price Order Distribution
• Goods receipt on electronic invoices
• Automatic or semi-automatic receipt rate
• Goods Movement Reports
• Inventories
• Moving between outlets

Perspective

Owners and management of private pharmacies and small chains

• Some business functions are based on an expert solution that, unfortunately, cannot be digitized and verified.
• No desire to "dive" into business
• Questionable quality of current software
• Lack of understanding of business processes
• Software/Vendor/Association Dependency
• High cost of software and improvements
• Minimum office staff and RFP level
• Difficulty migrating from one software to another

Owners and management of large pharmacy chains

• Support and quality of current software
• Building your business processes on the current software (including your own. forces)
• Dependence on Software or Association
• Lack of control over the activities of departments
• Loss of commercial data (information)

Owners and Management of Pharmacy Chain Associations

• Complete absence of profile software
• High labor costs for the processing of the input
• Building Complex Business Processes
• Lack of competitive environment in the industry
• Complex interaction within the framework of tripartite agreements

Owners and Management Farm. distributors

• High labor costs
• Lack of control capability
• Need to maintain a large number of customers
• Lack of bank guarantee and factoring

Owners and Management Farm. producers

• Production losses
• Low level of process automation at production stages (between production stages)

Loyalty programs

Goals and Objectives

• Analyze the structure of goods and the structure of the customer ^[2]
• Prepare a clustering of loyalty program members
• Evaluate the possibility of building personal recommendations
• Conduct a pilot project on personal recommendations

Input data

Check data

• Purchase date
• Customer ID
• SKU
• Pharmacy
• Quantity
• Amount, amount including discount
• Payment method

Item Data

• SKU, Name
• Country of manufacture
• Prescription form
• Brand
• Packaging (primary, secondary)
• INN
• Dosage form, dosage
• VED - not used

Personal data

• Date of birth
• Paul
• Activation pharmacy

Aggregated data

For each customer

• Purchase amount
• Quantity of goods purchased
• Number of transactions
• Average check
• Frequency of purchases
• The time of the first purchase
• Last Purchase Long Ago
• Share of the amount of goods purchased,

manufactured in Russia

• Share of goods purchased by prescription
• Region, city

Share of the amount of purchases by main categories

• Dietary supplements
• Medical devices
• Allergies and immunity
• Antibiotics
• Vitamins
• Gastroenterology
• Hematotropic agents
• Gynecology
• Dermatovenerology
• ENT authorities
• Genitourinary system
• Neurology and Psychiatry
• Musculoskeletal system
• Antiviral drugs
• Antifungal drugs
• Pulmonology
• Cardiovascular system
• Endocrinology
• Medical equipment
• For home and family
• For Mom and Baby
• Medical cosmetics

Chronicle

Notes