Internet (China Market)

Audience size

2018: Internet penetration compared to other countries

2018

2013 (forecast)

According to the Data Center for China Internet, by 2013, the turnover of the Chinese e-commerce market will reach 2 trillion yuan ($300 billion). It is expected that by that time Internet more than 50% of the country's residents will leave. According to CCDI estimates, by 2013, out of the 1.3 billion population of the PRC, about 53% (718 million people) will use Internet access.

2011

In September 2011, the number of Internet users in China exceeded 500 million, and the penetration rate of Internet access was 40%. This was announced by Wong Chen, head of the Information Department of the State Council of the People's Republic of China. At the end of June 2011, the number of Internet users in China was 485 million.

Wong clarified that out of 500 million users, 130 million are residents of rural regions of the country. Most Internet users use social networks.

2010

The number of Internet users in China by the end of 2010 reached 457 million, an increase of 73 million people over the year. This is stated in a new report by the China Internet Network Information Center.

According to analysts, the growth of the Internet audience in the country is slowing down - in 2010 it amounted to 19% against 28% a year earlier. In 2008, the number of Internet users increased by 88 million or 41%.

The number of people who went online from their mobile phone in 2010 increased from 233 million to 303 million.

Chronicle

2023

Chinese state-owned companies use streaming platforms to find employees

Chinese government organizations and commercial companies are actively using streaming platforms to improve search efficiency and speed up hiring. This was announced on July 1, 2023 by the State Council of the PRC.

We are talking about posting ads and organizing thematic broadcasts on such online services as Kuaishou, a popular short video platform in China. During streaming sessions, key data on available vacancies can be shown: job requirements, age preferences, salary, living conditions, etc. Viewers can submit their resumes to the links accompanying the broadcast. This eliminates the need to spend time looking for work through traditional Internet recruitment services.

Chinese state organizations and for-profit companies are actively using streaming platforms to improve search efficiency and speed up hiring

A report by the Research Center for New Forms of Employment at the Metropolitan University of Economics and Business in Beijing said that live streaming platforms have become a popular way of disseminating job information. So, in 2022, such ads and videos on Kuaishou attracted an average of 250 million views per month.

Employers, applying streaming platforms, can improve hiring efficiency by obtaining resumes in real time and organizing interviews. Key target audiences are graduates of educational institutions and demobilized military personnel. For example, Hebei Province organized a series of live broadcasts to help find work for the former military. These videos received more than 400 thousand views, and 2145 demobilized military personnel signed preliminary agreements with employers. At the same time, the Ministry of Labor and Social Security of the PRC calls on local authorities to publish information about vacancies on the air.^[1]

Bing overtakes Baidu for the first time to become the most popular search engine in China

At the end of April 2023, Microsoft Bing topped the ranking of the most popular search engines in China for the first time, ahead of Baidu. This is evidenced by the StatCounter data, released in mid-May 2023.

It is noted that the growing popularity of Bing in the Chinese market is partly due to the deep integration of the service with a variety of products and services of Microsoft itself. These are, in particular, Windows operating systems, office applications and the Xbox gaming infrastructure. As a result, in April 2023, Bing's share in the Internet search market in China reached 37.83%. For comparison: a month earlier, this figure was 27.93%, and in April 2022 - 23.67%. Thus, on an annualized basis, growth exceeded 14%.

Search engine Baidu, which for a long time led in China, dropped to second place with a result of 26.73%. In March 2023, the value was 30.07%, and in April 2022 - 53.54%. That is, over the year, the popularity of this service has halved. The Sogou system closes the top three with a share of about 16.53% against 10.49% a year earlier. The rating of the most popular search engines among Chinese users, according to StatCounter, also includes Yandex, Haosou and Google. At the end of April 2023, they showed a result of 7.23%, 6.24% and 5.09%, respectively.

The collected data takes into account the search exclusively on personal computers. If we also take into account the search on smartphones, tablets and game consoles, then Baidu remains the undisputed leader with a share of 39.69% in April 2023. This is followed by Yandex with an indicator of 21.28%, while Bing is in third position - 18.97%. The fourth to sixth places were taken by Sogou, Google and Haosou, holding 8.75%, 5.63% and 3.55% of the Chinese search market, respectively.^[2]

E-commerce

In the first half of 2010, sales on the Chinese Internet amounted to 473 billion yuan ($71 billion), and at the end of the year will amount to 1.2 trillion yuan ($180 billion). The dominant category of goods sold through is Internet consumer goods.

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