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2018/02/15 12:48:33

Internet in Belarus

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Control of user behavior on the Internet

2024: The number of Internet users in Belarus reached 8.48 million

The Internet audience of Belarus continues to grow and has already reached 8.48 million users, which is 89% of the population, representatives of the digital hub Wunder Digital said in October 2024. The country has 11.42 million registered cellular mobile connections (120.5% of the total population).

Google with a 66% share remains the most popular search engine in Belarus. Yandex, however, occupies a third - 32.16% of the total audience. Popular sites include product catalogs, news resources and marketplaces.

The main sources of information about goods and services are social networks and blogs (74%), news sites on the Internet (59%) and instant messengers (47%). The least consumed is information from TV, radio and print media.

2018: Internet penetration compared to other countries

2018

2017

10 million subscribers use broadband Internet access in Belarus

The number of broadband Internet subscribers in Belarus has exceeded the number of residents of the republic. According to the Minister of Communications and Informatization of Belarus Sergey Popkov, the number of broadband access subscribers is 10.3 million[1].

"About
10.3 million subscribers use broadband Internet access in Belarus. There are about 3.1 million subscribers and users of stationary and about 7.2 million subscribers of mobile broadband access. The indicator "the share of the population using the Internet" is one of the main ones in the state program for the development of the digital economy. According to Belstat's sample survey, 70% of Internet users use the Internet daily, the presence of personal computers in households has more than doubled over the past five years (from 44 to 96 per 100 households), "Popkov
said.

During the year, the total capacity of the external gateway of Belarus increased almost 10 times. The Minister noted that today two trunk operators are coping with the organization of access to external communication channels.

"Today we have two operators of external Internet traffic - the National Traffic Exchange Center and 'Beltelecom'. They provide traffic in the western and eastern directions through the Russian hubs and Frankfurt am Main. The total total capacity of the gateway in 2017 increased by 140 Gbps to 1,240 Gbps, depending on the need, we have all the technological capacity to further increase it. Our peak load is approximately 800-900 Gbps, of course, the New Year's load has its own features. Two operators successfully cope with the tasks set, providing services to telecommunication operators without any restrictions. We do not see the need to create a third operator. "

All apartment buildings will be connected to the Internet using GPON technology in 2018

As the head of the Ministry of Communications of Belarus Sergei Popkov said in September 2017, all apartment buildings in the republic will be connected to the Internet using GPON technology by the end of 2018. He noted: "We are actively working, switching to new technologies of the so-called last mile - GPON technologies. Until the end of 2018, our national operator Beltelecom will provide all the country's apartment buildings with optical inclusions. This will make it possible to fully satisfy all requests for services both telephony and digital television, as well as data transmission, including the new concept of "Smart Home" services. [2].

In the first half of the year, the number of subscribers connected using GPON technology increased by 300 thousand and as of July 1, 2017 amounted to 1.39 million. The head of the department also explained that the purpose of developing the Smart City concept is to combine all data sources that are located in civilian facilities (apartments, business centers and other non-residential premises). According to him, this is the first step in terms of ensuring the transfer of telemetry, its processing, followed by setting up commercial settlements for certain services.

2016

98.6% of Minsk organizations used EDS

In 2016, according to a study by the main statistical department of Minsk, 98.6% of metropolitan companies used EDS, Internet access was organized by 99.1%, and employees of 95.6% of organizations used e-mail.

99.1% of companies that work in the capital of Belarus had Internet access in 2016, employees of 95.6% of organizations used e-mail and 98.6% of structures used EDS. Such data from a survey conducted among 3,141 Minsk companies, the purpose of which was to determine the level of use of information and communication technologies (ICT) in the business environment, was announced by the main static department of the Belarusian capital[3].

According to the study, 99.1% of companies had Internet access, of which 90.8% were provided with broadband access (broadband broadband). In 57.5% of organizations, the maximum data transfer rate via the Internet ranged from 2 Mb/s to 30 Mb/s, in 22.9% - from 30 Mb/s and higher, in 19.6% - up to 2 Mb/s. 31.9% of organizations used the Internet in their work, 13.9% - extranet.

75% of companies that use the Internet have an official website. 36.1% of organizations provided their employees with technical means for mobile Internet access. 65.7% of the total number of employees of the companies worked on personal computers.

According to the survey, 99.4% of respondents used access to the Network to send and receive e-mail, 99.3% to search for information, 96.7% to conduct banking operations, 96.4% to submit tax returns, and to receive form forms from government agencies (organizations) - 94.5%, for participation in electronic auctions for state purchase of goods (works, services) - 38.1% and for electronic registration (re-registration) of business entities - 31.7%.

33.3% of the total cost of ICT companies in the capital was payment for the services of third parties and specialists. 24% of the organization's funds were spent on the purchase of software (29.3% of them were spent on the purchase of domestic software products). The cost of purchasing computer equipment, including with installation and adjustment, amounted to 21.9% (of which 15.6% was spent on the purchase of computer equipment produced in Belarus). Organizations spent 13.3% of the total amount of ICT costs on telecommunications services.

The number of Internet users increased by 5.5% to 3 million in 2016

In Belarus, the number of broadband users (broadband access) to the Internet increased by 5.5% compared to 2015 and amounted to 3 million[4]

At the beginning of 2017, 3 million 60 thousand users were provided with broadband Internet in Belarus, an increase of 5.5% compared to the previous period. Access to the Internet using GPON technology is used by 1 million 90 thousand subscribers in the republic. Such data were announced by the press service of the Ministry of Communications and Informatization of Belarus.

68 out of 100 users used wireless broadband access to the Internet last year. The width of the external channel for access to the Network increased by 137 Gb/s and amounted to 1100 Gb/s. The number of interactive television subscribers (IPTV) amounted to 1.5 million, almost 200 thousand new users were connected over the year. The number of subscribers to the Smart Home system, which was launched in April 2016, is 5 thousand.

91% of Internet users go online every day

91% of Belarusian Internet users use the Internet every day. According to a Google survey, Belarus ranked 3rd in Europe in this indicator.

Google annually conducts a study by Connected Consumer Review, which aims to identify how often people from different countries use the Internet in their lives. This year Belarus took part in the ranking for the first time. And it turned out that Belarusians confidently occupy 3rd place in it, since in the republic 91% are Internet users who go online every day. Belarusians in this rating were ahead of only residents of Norway (93%), the Netherlands and Sweden (92%).

98% of Belarusian Internet users under 35 use the network every day, people of the older generation (after 55 years) make up 78% of Internet users. According to this indicator, Belarus ranks 5th in Europe.

Most Belarusians use 2 devices to work on the Web - a smartphone and a computer. 59% of them use smartphones (according to this indicator, Belarus is ahead of Poland and Russia (61%), but inferior to the Baltic countries). Only 14% of Belarusian Internet users have tablets in everyday life.

With the help of smartphones, 58% of Belarusians are looking for information, 53% communicate on social networks, 43% watch videos.

2013: Internet advertising in Belarus

The leaders and specialists of the largest Belarusian sites and Internet sales houses at a regular meeting in the summer of 2013 assessed the volume and dynamics of the development of the Internet media advertising market in the Republic of Belarus. The meeting was initiated by the media agency ZenithOptimedia Belarus, the resource said Marketing.by.

According to the estimates of representatives of the largest Belarusian Internet sites and Internet stores, the growth rate of the Internet advertising market in the Republic of Belarus in the first half of 2013 exceeded 60% compared to the first half of last year. By the end of the year, such growth rates will provide the online advertising segment with a confident second place in terms of advertising costs in Belarus after television.

In the first half of 2013, the volume of the Belarusian online advertising market increased by 65% compared to the first half of last year and almost equaled the results of the second half of 2012. The costs of online media advertising in the first half of 2013 amounted to $4.5 million, including VAT. Of this amount, $4.11 million was sold at the venues represented by the meeting participants. This figure includes banner, text advertising and special projects, does not include contextual advertising and advertising in catalogs.

According to experts, in 2013 the volume of the Internet advertising market in Belarus will continue to grow and by the end of the year will exceed $11 million. If you add the costs of contextual advertising to the media advertising, this guarantees the segment of Internet advertising as a whole in 2013 with a confident second place in terms of advertising costs in Belarus after television.

The meeting brought together representatives of Onliner.by, RG Media, Web Expert, Video International-Minsk, Tut Bay Media, ZenithOptimedia Belarus.

2015:64% of the population use the Internet

2012: Google is the most popular search engine in Belarus

As of August 2012, the Internet search engine Google bypassed its competitors Yandex and Поиск@Mail.ru in popularity in Kazakhstan.