Juices and Nectars (Russian market)

2025

Juice producer "Gardens of Pridonye" for ₽15 billion built a new plant with robots

The company "Gardens of Pridonya" completes the construction of a new production complex worth up to ₽15 billion with robotic lines for the production of juices and baby food, which will increase the total capacity of the enterprise to 1.15 million tons of products per year. The first section of the new site with four automated lines with a total capacity of 170 thousand tons is planned to be commissioned by the end of 2025, which will ensure the production of 10-12 thousand tons of finished products monthly. Information about the project was published by the press service of the administration of the Volgograd region in early September 2025. Read more here

In the Rostov region for ₽2 billion launched a new plant for the production of juices and lemonades

The production company "Leader" launched a plant for the production of soft drinks in the village of Experienced Aksai district of the Rostov region. This became known in mid-March 2025. The volume of investments in the production facility exceeded ₽2 billion, the press service of the regional governor said. Read more here.

2024

Reduction of apple juice production in Russia by 5.6% to 565.2 million cans

In 2024, apple juice production in Russia amounted to 565.2 million cond. cans, which is 5.6% lower than in 2023. The decline is associated with unfavorable weather conditions in a number of regions, a decrease in apple yields and changes in market demand. The leader of production in 2024 was the Volga Federal District, which provided about 42.6% of the total output. Such data in November 2025 were published on the website of Alto Consulting Group (ACG).^[1]

Grape juice production in Russia decreased by 8% over the year to 3.4 million cans

In 2024, the volume of grape juice production in Russia decreased to 3.4 million conventional cans. The fall was 8% compared to 2023. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

The Siberian Federal District took a leading position in the production of grape juice. It accounted for 31% of the total output. The region demonstrates the successful adaptation of enterprises to changes in market conditions.

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Фото: Freepik

The reduction in production is due to the instability of raw material supplies in 2022-2024. Currency fluctuations and rising logistics costs also affected. The cost of packaging materials and energy resources has increased.

Manufacturers are focused on the production of products with a natural composition. Juices without artificial additives and flavors are in demand. Lines of organic drinks of premium quality are developing.

Cold-pressed technologies preserve the useful properties of the product. Companies are introducing innovative processing and filtration methods. Automation of quality control processes improves the characteristics of finished products.

The increase in transportation tariffs affected the cost of grape juice. Enterprises optimize logistics schemes to minimize costs. Expanding the range helps to maintain profitability of production.

Contract production is developing under the own brands of chain retailers. The export of concentrated juices to the CIS and Asian countries is increasing. Kazakhstan, Belarus and Armenia are promising markets.

Analysts at Alto Consulting Group predict a gradual recovery in production volumes in 2025-2027. It is expected to strengthen the position of domestic brands. Producers will expand the processing of local grape varieties.^[2]

Growth in tomato juice production by 17.8% to 125.4 million conditional cans

The production of tomato juice in Russia in 2024 reached 125.4 million conventional cans, which is 17.8% more than in 2023. The growth is due to increased consumption of vegetable juices, increased production capacity and the promotion of a healthy lifestyle among the population. The key region for the production of products was the Volga Federal District, which provided about 44.1% of the total. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

The high concentration of output in the Volga Federal District is explained by the presence of large processing enterprises, access to the raw material base and convenient logistics for deliveries to the domestic market. A prominent role is played by the Southern and Central Federal Districts, which have favorable climatic conditions for growing raw materials.

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Фото: Freepik

The tomato juice sector reflects changes in agriculture and trends in the food industry. Analysts highlight several factors that ensured production growth in 2024.

5 main reasons for the growth of tomato juice production:

1. Growth of sown areas for tomatoes and expansion of raw material base.
2. Active introduction of technologies for deep processing of vegetables.
3. Increase demand from retail and HoReCa sector.
4. Development of organic products segment and natural juices without additives.
5. Increase interest in products labeled "Made in Russia" as a factor of import substitution.

These factors create the conditions for the further development of the industry. Certain challenges remain, including seasonality of production and dependence on weather conditions.

Major players are actively investing in upgrading equipment and promoting new brands. This makes it possible to increase the competitiveness of Russian tomato juice in the domestic and foreign markets. The manufacturers' strategy is aimed at strengthening their positions through expanding the range and actively promoting products.^[3]

2023: Reduction of pineapple juice production in Russia by 6.1% to 8.3 million cans

The production of pineapple juice in Russia in 2023 reached 8.3 million cans, which is 6.1% less than a year earlier. This is evidenced by the data of the analytical company TK Solutions, which were published in November 2024.

The Southern Federal District is the leader in the production of pineapple juice (86.2% of production for the period from 2017 to 2023), in second place is the Volga Federal District (12% of production).

2022

Juice and nectar sales down 8% to 2.2bn litres

In 2022, 2.2 billion liters of juices and nectar were sold in Russia, which is 8.1% less than a year earlier. Such data analysts BusinesStat released in December 2023.

Researchers attributed the fall in the juice market to higher prices. The average price of juices and nectar is the highest among all types of soft drinks, while it continues to grow annually, according to BusinesStat.

Juices and nectars are not essential products, so consumers are easier to refuse to buy them, analysts said. In the condition of a decrease in the cash income of Russians, juices in the consumer basket were replaced with nectars, and nectars, in turn, with cheaper drinks - carbonated water, kvass and juice-containing drinks. The decline in activity by the two largest producers of soft drinks in Russia also played a role.

In 2022, the PepsiCo group, which owns the Favorite, J7, Orchard and Me juice brands, as well as Coca-Cola, the owner of the Good, My Family and Rich brands, sharply reduced their marketing activity due to market uncertainty and sanctions. The sales of juices and nectars in 2022 were also negatively affected by problems with the purchase and delivery of concentrates for production, packaging and dyes.

According to experts, in 2023 the Russian juice market will return to growth. Manufacturers are adapting to new conditions, problems with packaging and dyes will be solved, new delivery routes for imported concentrates will be established. The introduction from July 2023 of an excise tax on sweet soft drinks in the amount of 7 rubles per liter of products will also have a positive effect. Juices and nectars do not fall under the excise tax, due to which the price gap between them and excisable drinks, which include carbonated drinks, will decrease, and part of soda buyers will be reoriented to juices and nectars^[4]

Decrease in concentrate sales by 0.8% to 236 thousand tons

In 2022, 236 thousand tons of juice concentrates were sold in Russia, which is 0.8% less than a year earlier. Market size began to decline after several years of growth. This is evidenced by the data of BusinessStat analysts, released in August 2023.

According to the researchers, the decrease in concentrate sales was the result of a decrease in the purchasing power of the population due to the crisis and, accordingly, the consumption of ready-made juices and nectar. In addition, the withdrawal from the Russian market of such giants as Coca-Cola and PepsiCo, in addition to carbonated drinks, which also produce juices and nectars and are buyers of juice concentrates, also negatively affected sales.

Western sanctions became an additional negative factor for the market in 2022. The introduction of trade restrictions on Russia led to difficulties in the access of domestic companies to foreign raw materials, technologies, equipment, finance and markets, which negatively affected the volume of production of juice concentrates within the country. The sanctions also affected the ruble exchange rate, inflation, investment activity in Russia, which worsened the economic situation in the country and led to a decrease in demand for industrial juice concentrates.

As noted in the BusinessStat study, in the period 2018-2021. sales of industrial juice concentrates in Russia annually grew and increased over the period by 16.8%: from 204 to 238 thousand tons. The positive impact on the market during these years was caused by the revival of demand for finished juice products against the background of the restoration of the purchasing power of the population after the crisis of 2014-2016. Also, the expansion of the product line of juice concentrates, the emergence of new tastes and producers, analysts add.^[5]

See also

• Carbonated beverages (Russian market)
• Alcoholic beverages (Russian market)
• Export and import of alcoholic beverages in Russia
• Export of water and soft drinks from Russia

Notes