Online sales of services in Russia

Online food sales in Russia

Main article: Online food sales in Russia

Internet trading (Russian market)

Main article: Internet trading (Russian market)

2025: The Russian market for services ordered through applications grew by 40% over the year and reached 239 billion rubles

The Russian platform employment market (PD) at the end of 2025 reached 239 billion rubles. The growth compared to 2024 was about 40%. Such results were presented by analysts Data Insight and Ventra Go! in a joint study that TAdviser reviewed in February 2026.

In the context of a steady shortage of personnel, services for the search for temporary personnel ceased to be just a tool for part-time work. As noted in the study, they form a new infrastructure layer of the economy, closing the needs of business in employees during peak loads.

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Фото: Freepik

According to experts, platform solutions (end-to-end and processing) become a way for companies to transfer the hiring of freelance personnel to a managed digital circuit. Processing implies legal and financial support for transactions between the customer and executors (self-employed or individual entrepreneurs), and the e2e platform automates the full cycle of work with temporary employees.

CEO of Ventra Go! Ekaterina Karabanova states that over the past four years, the PD segment in Russia has fully formed and has become key for retail, e-commerce and HoReCa. Data Insight partner Fedor Virin adds that the market is entering a scaling phase. In his opinion, the drivers are the increase in the number of self-employed and the entry into force of federal law No. 289-FZ "On the platform economy" from October 1, 2026.

The study also captures a change in the artist's portrait. The basis of those who go on shifts through platforms is no longer students, but working citizens: full-time employees (33.2%) and self-employed (31.8%). For them, platform employment becomes part of the income structure rather than a temporary episode. Data Insight and Ventra Go! Name the amount of payment, risk reduction and predictability of payments.^[1]

2020: Russians spent 2.5 trillion rubles to pay for services on the Internet

In 2020, Russians spent about 2.5 trillion rubles to pay for services on the Internet and made about 1 billion such orders. This is evidenced by the data of the study, which was jointly conducted by analysts of the Data Insight agency and the Avito Services service.

We are talking about purchases made in the field of IT, household and business services, security and security, holidays and events, construction, repair, transport and courier services, etc.

The report says that the largest spending in 2020 fell on services in the field of beauty and health - 633 billion rubles, or 45% of all orders. In second place in terms of costs and the number of orders are household services. They accounted for 13% of all categories of services - 124 million orders totaling 124 billion rubles.

Construction and overhaul of premises in third place. At the end of 2020, the number of such online orders amounted to 178 million in the amount of 231 billion rubles. Russians spent about 204 billion rubles on online orders for the manufacture of something, 171 billion rubles for car service services, 165 billion rubles and 163 billion rubles. for cosmetic repairs and transport services, respectively.

More than half (53%) of Internet customers are customers aged 25 to 44. At the same time, women make orders on the Web more often than men, they account for 54% of transactions. Women, as a rule, pay through the Internet for training, services in the field of beauty and health, the manufacture of custom goods, as well as photos and videos. Men are more in demand for transport services, as well as issues of construction, repair, car maintenance, safety and security.

According to the study, in 2020, the Russian spent on average about 36 thousand rubles on payment for services. The largest share of service customers (57%) fell on Avito. Only 35% of respondents replied that they use different Internet platforms for this purpose.^[2]

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