Ventra Go Temporary Personnel Ordering Service

The main articles are:

• Mobile apps
• HRM Classification
• Functionality of HRM systems

Ventra Go! - platform and mobile application for ordering temporary performers to the trading floor and warehouse, company project. Ventra

2024: The advent of the API

Ventra Go! February 14, 2024 announced the release of the open software interface (API) of the Ventra Go!

The use of APIs is in demand by customers with a large number of geographically distributed outlets and developed proprietary IT solutions.

Thanks to the added functionality, store directors will be able to create and administer applications for temporary employees of Ventra Go! in your own internal information/WFM systems, receive analytics and reporting on tasks and costs in the format familiar to them. This will allow you to build a seamless business process to ensure that the need for temporary personnel is closed.

Large retail constantly needs a large amount of temporary staff: taking into account the maximization of economic and process efficiency, the share of temporary performers in retail outlets reaches 30%. The core of our customers is large companies with a developed IT landscape. It was with them that we saw a request for a solution that would allow companies to quickly close the need for performers within their own information systems. This solution allows Ventra Go! meet the requirements of large customers, while remaining flexible and convenient for performers, "said Vladimir Aleshin, Product Director of Ventra Go!.

Thus, Ventra Go! two scenarios are available: placing tasks for performers directly through the client version of the Ventra Go mobile application! or transferring data from their systems over the API.

Ventra Go! has already implemented API integration with partners from large retail. Since 2020, the digital platform has been helping retailers close the need for temporary staff every day in thousands of outlets distributed across different regions of the country.

Ventra Go! as of February 2024, it brings together more than 130 brands and more than 850,000 performers, guaranteeing the first rapid closure of the need for proven temporary staff, and the second - daily payments and the ability to decide where and when they want to work.

2023

Revenue for the year 1.8 billion rubles

March 14, 2024 digital flexible employment platform Ventra Go! disclosed the financial figures for 2023. The GMV of the platform amounted to 1.8 billion, rubles which is 3.6 times more than in 2022.

The audience of the platform by the beginning of 2024 reached 1 million self-employed users, while in total, 9 Russia to data FTS million self-employed were registered. This is an important social group that thanks to Ventra Go! gets the opportunity to legally earn money by choosing tasks that are convenient for yourself by type of part-time job, geolocation or calendar.

To Ventra Go's customer base! all the largest FMCG, retail and e-com networks of the country joined, the total number of partners of all categories totals 130 brands. 15,000 outlets are available for performers to complete tasks.

Ventra Go! presented in all regions of the Russian Federation. Key regional centers - Moscow, Moscow region, Leningrad region, Sverdlovsk region, Republic of Tatarstan, Novosibirsk region, Primorsky Territory, etc. In 2023, the platform entered the Kazakhstan market.

In May 2023, Ventra Go! launched Ventra Go Online!, a customer care center that provides services to support customers of online stores, organizing hotlines, satisfaction surveys and other client services. Thanks to Ventra Go Online! platform users can perform tasks remotely without leaving their homes.

In June 2023, Ventra Go! was included in the register of the Federal Tax Service, confirming compliance with the requirements of the regulator. Integration with the Federal Tax Service allowed Ventra Go! improve internal tools to verify the NAP taxpayer status and make the payment process to users even easier and more transparent.

In December 2023, Ventra Go! released an updated brand platform that is designed to reflect the values ​ ​ of Ventra Go!: the formation of a culture of flexible employment based on openness, honesty, security and mutual respect. As a result of the rebranding, the platform has a changed corporate identity and logo.

Three years ago, Ventra Go! stood at the origins of the HR Tech market. Three years later, we continue to be headliners of flexible employment in the market already largely thanks to us. With our mission, we see the withdrawal from the gray zone of a significant part of the working population and the creation of an opportunity to legally and transparently earn money for the self-employed, who are of great importance for the economy and society, "says Ekaterina Karabanova, Managing Partner of Ventra Go! and HR holding Ventra.

Entry into the Kazakhstan market

Ventra Company (Ventra) on July 24, 2023 announced the entry into the Kazakhstan market of the Ventra Go platform.

Ventra Go! allows any person at any point to receive a part-time job near the house and payment the next day, and companies in retail and ecommerce to receive verified and decorated performers the very next day.

Ventra Go! brings workers to large retail chains in Almaty, Astana, Shymkent. In the near future, it is planned to scale up to other regions of the country.

The relevance of the flexible employment solution is confirmed both by the business and by the performers.

1. The growth of business needs in line personnel
Economic growth, entry into the market of international brands and the development of their own national projects in Kazakhstan require more and more workers. At the same time, the candidate market of Kazakhstan in the mass segment is literally "suffocating" from personnel hunger. The number of vacancies in the market is growing, and the number of responses is decreasing. According to recruiters, out of two hundred responded candidates, only 10 people sign up for an interview, and there are even a few who get a job only for coming.

2. Low mobility of candidates with territorial distribution of retail chains
Another important challenge to attract personnel in the country is the geographical distance of large cities from each other and the traditionally low labor mobility of the population - people prefer work near home and are not ready to move for work. Therefore, it is extremely important to take into account the location of candidates when searching.

3. Candidates Require Flexibility
According to the Ventra Go! Kazakhstan "Candidate's Way," held in July 2023, 24% of respondents refused a job offer because they were not satisfied with the schedule, 22% refused after receiving a counter-offer at their current job, 17% of salaries were offered lower than in vacancies, 16% refused because they did not suit the content of the work, 12% did not like the culture of the company and 8% did not like the future leader.

The work on attracting and managing mass personnel is a "funnel" for tens of thousands of candidates. It takes a lot of resources to work with so many people: team, time, money to advertise jobs. And if you consider that the fluidity in the extras reaches 50-60%, then you can multiply the selection costs several times.

It becomes possible to manage such volumes only if, firstly, you have the necessary technologies to attract and manage mass resources, and secondly, you use a temporary, or flexible, employment model. Today, this is only available to digital platforms.

2022: Receiving 700 million rubles of investments from VTB Capital Pre-iPiO Fund

VTB Capital Pre-iPiO Fund, a closed unit investment combined fund, invested 700 million rubles in the service for ordering the services of temporary personnel of mass professions Ventra Go! from Ventra. This was announced on January 17, 2022 to TAdviser by VTB Capital Investments. Read more here.

2021: Smart ID Engine Implementation

To the mobile application for ordering temporary line personnel Ventra Go! introduced the Smart ID Engine software product. Smart Engines (Smart Endzhins) announced this on May 12, 2021. With its help, safe and fast recognition of data of the passport of the Russian Federation when registering performers is implemented.

Interoperability with Ventra Go! is carried out through a mobile application. The service automatically distributes tasks among performers, ensures their access to projects, takes into account the time of work, allows you to control budgets and gives full reporting on orders. As of May 2021, more than 10,000 performers have already been registered on the platform.

The use of Smart ID Engine for passport recognition made it possible to simplify the process of verifying the contractor's account during the registration process. When you point the smartphone camera at the main passport page and the registration page, the system automatically reads the necessary data and enters it into the user's profile.

The introduction of Smart ID Engine tools into a mobile application ensures high quality passport recognition even on budget phones. Ventra Go! does not transfer images of documents and personal data of the user for processing to third-party services.

When creating the Ventra Go! platform We were able to digitize our experience of the service company and offered the business an automated solution for ordering temporary line personnel, and the performers - a convenient tool for part-time work at a convenient time for them. Smart ID Engine passport recognition technology allows you to develop the digital advantages of the Ventra Go! platform, simplifying the registration process for users, - says Anna Larionova, Marketing Director of Ventra Go!.

Ventra Go! with the ability to recognize the passport of the Russian Federation is available in the App Store and Google Play.