Ozon financials

Main article: Ozon

Chronicle

2024

Receipt of 415 million rubles of dividends from the Litres library

Ozon in 2024 received 415 million rubles of dividends from its associated enterprise - the Litres electronic library. This is evidenced by the data of the annual report of Ozon, released in March 2025. In 2023, dividends from Litres amounted to 323 million rubles, in 2022 - 258 million rubles. Ozon's interest in Litres Holdings Limited is 42.27%. Litres Holdings Limited owns 99.99% of Litres LLC. The Litres LLC account says that the beneficial owner of the company is Tatyana Novikova.^[1]

Revenue growth by 45% to 615.7 billion rubles

The total revenue of Ozon Holdings PLC in 2024 increased by 45% to ₽615,7 billion. The company's loss in 2024 reached ₽59,44 billion rubles, which is 39% higher than the cash losses of a year ago. The company published its statements on February 27, 2025.

As noted in the retailer's message, in 2023 Ozon demonstrated accelerated development, reflecting an increase in seller activity and an increase in order volumes. The company's adjusted EBITDA in 2024 grew more than sixfold to ₽40,1 billion from ₽6,4 billion a year earlier. At the same time, positive dynamics was observed both mainly in e-commerce business and in the fintech direction. In the e-commerce segment, the company first reached a positive EBITDA of ₽7,6 billion, while in 2023 this figure was negative (minus ₽7 billion).

The company's gross profit for 2024 increased by 126% to ₽99,9 billion. Such significant growth was provided by an increase in revenue from services and interest revenue. In particular, revenue from the provision of services increased by 52% and reached ₽368,6 billion due to the expansion of the line of services for marketplace sellers.

Turnover (GMV), including services, showed growth of 64% and exceeded ₽2,875 trillion. An important factor that ensured this growth was the increase in the activity of entrepreneurs on the platform. Their turnover on Ozon in 2024 increased by 69%, and the share in the total turnover of the marketplace reached 85.4%. The number of active sellers by the end of 2024 increased to 600 thousand, of which more than 80% live in the regions of Russia.

Ozon's active customer base also saw significant growth. The number of active buyers in 2024 reached 56.5 million, an increase of 10.4 million compared to the previous year. At the same time, customer loyalty continues to grow: at the end of the year, each buyer makes an average of 26 orders per year on the platform.^[2]

2023

One in five sellers on Ozon are from China

By the end of 2023, the number of Chinese sellers on the Russian Internet trading site Ozon exceeded 100,000. As a representative of the marketplace said in early June 2024, this means that already one in five of the approximately 500,000 sellers operating on Ozon are from China.

According to Ozon, the main sales of Chinese entrepreneurs are in electronics - mobile phones, computers and video cards. They also sell clothes, household goods and children's goods. In 2023, the turnover of Chinese sellers on Ozon increased more than 3 times compared to the previous year, and the number of orders increased 5 times. At the moment, over 90% of cross-border marketplace trade is provided by sellers from the Middle Kingdom.

Ozon Order Point

China practically does not compete with Russian manufacturers either in terms of key categories and delivery times, or in terms of market volume, Ozon believes.

However, Ozon experts note increased competition from Chinese sellers, especially for the price factor. Thus, the general director of Infoline Analytics Mikhail Burmistrov predicts that by the end of 2024 the share of turnover of Chinese sellers on Ozon will decrease to 2% against 3% in the first quarter of 2024.

Russian sellers in most cases are against "Chinese expansion" for several reasons. Chinese sellers compete in price, as well as assign photos and descriptions of successful commodity cards and use them in their sales, - said Sergey Semko, senior analyst at Data Insight.

The owner of the online store of children's toys Artem Ivanov told the newspaper that he was forced to abandon about 200 positions due to competition with the Chinese, since it was unprofitable to sell at a price comparable to their prices.

At the same time, the Chinese sellers themselves cannot become major players due to the long delivery times and difficulties in promoting goods on the site, expert Maxim Gralnik believes.^[3]

In the top 10 marketplaces of the world in terms of the number of visits

In 2023, the volume of the online retail market in Russia reached 7.8 trillion rubles, which is 44% more than in the previous year. At the same time, the number of orders increased by 78%, amounting to approximately 5.03 billion. Such data are reflected in the Data Insight report published on May 3, 2024. Read more here.

Revenue growth by 53% to 424.29 billion rubles

Ozon's revenue under IFRS for 2023 reached 424.29 billion rubles, which is 53% more than a year earlier. The company's net loss amounted to 42.67 billion rubles, a decrease of 27% compared to cash losses a year ago. The retailer published such data on April 9, 2024.

Ozon said the company's 2023 losses shrank as a result of increased gross profit, as well as recognition of one-time income related to the restructuring of convertible bonds in the first quarter of 2023.

Ozon's revenue under IFRS for 2023 reached 424.29 billion rubles

According to Ozon, in 2023, the turnover of entrepreneurs on the online platform increased 2.3 times. The number of active sellers has almost doubled, to 450 thousand. The number of active buyers on Ozon increased by 31% (to 46.1 million people), the number of orders - 2.1 times, to 965.7 million users.

Ozon claims growing audience loyalty, with every active customer averaging 21 orders in 2023, up from 13 orders in 2022. 85% of orders were made by buyers outside Moscow, which the company explained by its investments in the development of logistics infrastructure and the last mile. Half of the sellers who went to Ozon in 2023 are entrepreneurs from cities with a population of less than 1 million people. In total, 80% of sellers from the regions were registered on the platform by the end of 2023.

It is also reported that in 2023 the total area of ​ ​ Ozon warehouses increased by 87% and exceeded 2.5 million square meters. By the end of 2023, the company had more than 150 logistics facilities outside the Moscow region. The number of partner points for issuing orders increased more than 2.5 times year-on-year and exceeded 45 thousand points, 90% of them in the regions of Russia.

Ozon Reports Fourth-Quarter and Full-Year 2023 Financial Results

Growth of annual turnover by 110% to 1.7 trillion rubles

Ozon in 2023 increased sales turnover (GMV), including services, by 110% compared to 2022 - up to 1.7 trillion rubles. The company told about this on February 14, 2024.

From Ozon materials it follows that the number of orders in 2023 exceeded 950 million, which is twice as much as a year earlier. The growth was due to an increase in the frequency of purchases per client and the growth of the client base, the press service of the marketplace explained. Ozon accounted for more than 20 orders per buyer in 2023 (an increase of 1.6 times by 2022). For 2021-2023 customers began to make orders on the site four times more often - this is the result of investments in infrastructure in the regions, expanding the assortment and maintaining favorable prices. There were almost a third more active buyers in 2023 - 46 million people, Ozon said in a statement.

Ozon in 2023 increased sales turnover by 110%

At the end of 2023, the company received positive adjusted EBITDA (absolute value is not disclosed). The net cash flow from Ozon's operating activities exceeded 80 billion rubles.

As of December 31, 2023, Ozon's cash and cash equivalents amounted to 169.8 billion rubles against 92.7 billion rubles three months earlier. The Ozon marketplace by the end of December 2023 offered more than 250 million product names in more than 20 categories. Over 90% of the site's assortment is formed by marketplace partners. Sales of entrepreneurs accounted for 83% of the retailer's turnover in 2023.

Together with our turnover, sales of hundreds of thousands of entrepreneurs who use Ozon's digital and logistics solutions and create new industries and jobs in the regions have doubled, "said Igor Gerasimov, Ozon's CFO.

The area of ​ ​ Ozon logistics facilities in Russia and the CIS at the end of 2023 almost doubled - to 2.5 million square meters. m., the number of points of issue of orders - almost three times and exceeded 45 thousand.^[4]

2022:86% annual turnover growth

At the end of 2022, Ozon recorded sales turnover (GMV, including services) at 832.2 billion rubles, which is 86% more than a year earlier. The company's revenue during this time rose by 55% and reached 277.12 billion rubles against 178.22 billion rubles in 2021. The net loss of the marketplace grew by 2% - from 56.78 billion to 58.19 billion rubles. Such data are contained in the statements that Ozon published on April 6, 2023.

From Ozon's materials, it follows that the company's cash, cash equivalents and short-term deposits as of December 31, 2022 amounted to 90.5 billion rubles ($1.3 billion). As of September 30 of the same year, the figure was at the level of $1.1 billion.

From January to December 2022, Ozon managed to expand its client base. The number of active buyers in 2022 increased by 9.6 million, to 35.2 million people, which is almost 10 million more than at the end of 2021. The number of active sellers has increased by more than 2.5 times. More than 230 thousand entrepreneurs registered at the site. In 2022, the number of orders increased by 90% - to 174.6 million.

The order frequency metric increased by 52%, to 13.2 orders per year per customer. Ozon customers therefore make more than one order per month on site. In 2022, Ozon significantly increased its base of active sellers... The company has achieved this through consistent actions to improve the economy, reduce the cost of fulfillment operations and delivery due to the effect of scale, as well as increasing the effectiveness of marketing expenses, Ozon said in a statement.

Adjusted EBITDA in 2022 was negative at 3.2 billion rubles against a negative indicator of 41.1 billion rubles in 2021. The Adjusted EBITDA to turnover ratio was also negative at 0.4% versus a negative of 9.2% in 2021.

Ozon Reports Unaudited Fourth Quarter and Full Year 2022 Results

2021: Increase in turnover by 125%, to 445 billion rubles

Ozon completed 2021 with a sales turnover (GMV, including services) of 445 billion rubles, which is 125% higher than a year ago. The number of orders of marketplace users during this time increased by 200% and exceeded 220 million.

The share of the marketplace in the total GMV indicator in 2021 was 65% against 48% in 2020. As noted in a press release, Ozon has finally turned into a full-fledged online platform: in two years, the share of sales of sellers has grown almost 4 times, in 2019 it was 17%.

Ozon's assortment in 2021 grew more than sevenfold and exceeded 80 million product names against 11 million a year earlier. This growth was due to a strong influx of sellers to the marketplace - their number increased by more than 60 thousand over the year.

As of December 31, 2021, the area of ​ ​ Ozon warehouse facilities - fulfillment, sorting centers and darkstores - amounted to about 1 million square meters. This is almost 3 times more than in 2020.

The retailer also noted an increase in user loyalty and engagement: the frequency indicator reached about 8.5 orders per user per year, in two years the frequency of orders more than doubled.

Developed infrastructure and a wide range of logistics schemes are an important advantage of Ozon, which allows more than 90 thousand entrepreneurs to quickly and steadily develop their business along with the marketplace, the company said.

By the end of December 2021, the amount of cash in the company's accounts and bank deposits amounted to 126 billion rubles.

The report also states that in November 2021, on the days of the 11.11 and Black Friday sales, Ozon achieved record turnover rates of 6 billion rubles and 5 billion rubles per day, respectively.^[5]

2020: Revenue growth by 140%, to 195 billion rubles

Ozon's turnover at the end of 2020 reached 195 billion rubles, an increase of 140%. The rapid growth in the income of the Internet retailer was ensured by the COVID-19 coronavirus pandemic, against the background of which Russians began to make more purchases online.

Ozon also linked financial growth with a high frequency of ordering goods, sales growth in the regions and the expansion of fintech initiatives.

2020 was Ozon's indicator of a successful transformation from a classic online store to a marketplace. The percentage of the turnover of goods sold by sellers (external sellers) at the Ozon site approached 50% against 17% in 2019. The number of orders completed in 2020 reached 73.9 million, which is 132% more than a year ago. The Ozon report notes that despite the gradual resumption of offline retail since June, the number of sellers and the frequency of orders on the site continued to grow.

According to TASS, citing a statement by Ozon, at the end of 2020, the company reached a break-even point in operating cash flow.

Earlier, Ozon CEO Alexander Shulgin said that the company could remain unprofitable for several more years.

In mid-February 2021, Alexander Shulgin noted that the fourth quarter of 2020 was a period of record growth of Ozon as a marketplace, and expansion into the regions stimulated an increase in sales in various cities of Russia.

By the end of December 2020, about 9 million product names were presented at the Ozon site in more than 20 categories. Over 90% of the site's assortment is formed by marketplace partners, 18 thousand companies and entrepreneurs sell their goods on the site.

Data Insight analysts call Ozon the third-largest online retailer in Russia after Citylink and Wildberries.^[6]

2019: Record sales growth - 93%

In 2019, Ozon's sales turnover reached 80.7 billion rubles, an increase of 93% compared to 2018. This growth rate was a record for the company and caused by a number of factors, including an increase in the frequency of purchases, the dynamics of the check, the expansion of the range and the launch of special services for customers.

According to Vedomosti, citing Ozon's reporting, in 2019, out of the total mass of 6.2 million orders (about 20% of the total delivery volume), Ozon Premium subscription users made. The order check for such a subscription was several times higher than usual, on average 6-7 products were presented in his order. Ozon.Card cardholders complete four or more orders per month, which is a high loyalty rate, according to the company.

More than 70% of the assortment is formed by marketplace sellers - at the end of 2019 there were 6.5 thousand of them, and another 15 thousand companies were in the process of registration. The number of delivered orders more than doubled over the year, to 32.3 million, in total 144 million goods were sold in 2019. 

In 2019, Ozon has more than doubled the area of ​ ​ its fulfillment factories, to almost 200 thousand square meters. m. The Ozon issuing network, taking into account its own and partner posts and points of issue, tripled over the year, to 16,651 points. In 2019, Ozon became the largest network of checkpoints in Russia with 6,897 own points - this delivery channel accounts for 23% of the delivery volume.

Our task for 2020 is not to reduce the growth rate, to transform Ozon into a full-fledged Internet platform in order to make e-commerce even closer for residents of small cities where the choice of goods and affordability are limited. To do this, we will continue to develop logistics, financial products and increase the range, - said Ozon CEO Alexander Shulgin.[7]

2018: Revenue growth by 74% to RUR 37.4 billion

In 2018, Ozon's revenue rose 74% to 37.4 billion rubles.

2016: Year-end losses

According to the results of 2016, net sales of the Ozon.ru online store increased by 20% to 14.2 billion rubles, the head of the company Danny Perekalsky said at a press conference. At the same time, the total turnover of the Ozon.ru reached 18 billion rubles. Taking into account the indicators of the Ozon.Travel project, the total turnover of the company reached 40.5 billion rubles.

At the same time, in 2016, the online store Ozon.ru was unable to reach profit. Under Ozon's development strategy, BreakEven is scheduled for 2017, Perekalski recalled. A final understanding of whether Ozon.ru will make a profit in 2017 will appear within a few months, he added.

In quantitative terms, Ozon.ru sales amounted to 28.3 million goods, or 5.7 million orders, - the figure increased by 24%. The Ozon range reached more than 4.2 million items, compared to 3.6 million items in 2015.

The largest share of Ozon sales is in books - 25%. Another 24% of sales are in electronics, 15% in household goods, 12% in goods for mothers and children, 6% in beauty and health products, 5% in clothing and footwear. 4% of sales each fall on pet products and on goods for sports and recreation. 1% each - for music, antiques, dvd, games and software.

Ozon expects sales growth in 2017 by more than 25%.

According to Perekalsky, the company plans, in particular, to open a new warehouse with an area of ​ ​ 4 thousand square meters. m in Krasnodar.

According to Perekalski, in 2017, the share of sales of clothing and footwear in 2017 will grow to 6-7%. Food and pet products segments are also planned to be increased to 6%.

"Electronics in 2017 will be larger than books and will become the largest category of goods in terms of the share of sales through Ozon.ru," the top manager added.

2015: Loss of RUB 322 mln

Internet Solutions LLC, the main operating company of the Internet retailer Ozon.ru, at the end of 2015 received a net loss under RAS in the amount of 322.2 million rubles, which is 36% less than a year earlier, follows from the company's report in the SPARK-Interfax database.

The dynamics of the loss reduction for the year almost doubled - according to the results of 2014, the indicator decreased by 19%, to 503.2 million rubles.

The revenue of Internet Solutions under RAS in 2015 increased by 39.3%, to 12.3 billion rubles. Earlier, Ozon Group reported revenue growth in 2015 by 33%, to 15 billion rubles. The latter indicator is actually gross turnover, takes into account VAT, as well as the full cost of goods and services sold on a commission basis.

The cost of sales of Ozon.ru increased by 42%, to 8.3 billion rubles. The company's gross profit amounted to 3.9 billion rubles, which is 33.8% more than the same indicator a year earlier.

The retailer's forecast for 2016 assumes revenue growth of 25%.

Earlier it was reported that in 2015, Moscow accounted for 42% of Ozon.ru sales, sales growth was 44%. In the rest of the Central Federal District, retailer sales increased by 44% (sales share - 14%), in St. Petersburg (share 11%) - by 46%.

Sales outside Russia increased 2.4 times, accounting for two percent of revenue. The top three countries in terms of sales included the United States, Belarus and Kazakhstan.

2014

The company's turnover in 2014 amounted to 32 billion rubles. Net revenue - 11.8 billion rubles.

In 2015, the retailer processed 5.18 million orders, sold 22.74 million goods. The average check was 2.52 thousand rubles

On average, 750 thousand unique users visit the Ozon.ru site every month.

The Ozon group, in addition to the Ozon.ru retailer, also includes the O-Courier delivery service, which, in addition to the online store, serves about 100 organizations, as well as the Ozon Travel hotel sales and booking service.

2008: 2.4 million items sold

The turnover of the OZON.ru online store in the first half of 2008 increased by 78% compared to the same period in 2007 and amounted to 45 million. dollars OZON.ru sent 560 thousand orders to its customers, which contained 2.4 million goods. 36% of the total turnover of the OZON.ru online store is made up of books, 30% - electronics, photographic equipment and mobile phones, 14% - cinema on all types of media, 5% - second-hand books and rarities, 3% - music, 12% - other groups of goods.

Notes