Plumbing products (Russian market)

2025: Plumbing equipment plant launched in Moscow region for ₽2 billion

In the city of Balashikha, Moscow Region, an enterprise has opened for the production of plumbing installations of hidden installation and bearing profile systems. Time has invested ₽2 billion in the project. This was reported by the Ministry of Investment, Industry and Science of the Moscow Region on November 21, 2025. Read more here.

2024

The production of cranes, valves and pipeline valves in Russia increased by 21.8% over the year and reached 72.6 million units

The production of cranes, valves, valves and other similar valves in the Russian Federation in 2023 reached 72.6 million units, showing an increase of 21.8% compared to 2022. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

The recorded increase in output volumes is not just a statistical figure, but reflects significant changes in the structure of the Russian industry. Specific processes in the economy, mechanical engineering and logistics are behind the presented indicators, which have formed a steady demand for this segment of products. The Ural Federal District has secured the status of an unconditional leader in this industry, providing approximately 39.3% of all-Russian production, which demonstrates the long-standing traditions of the region's metallurgical and machine-building cluster, as well as the presence of a developed production and service infrastructure.

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Фото: Freepik

Production growth of more than a fifth was due to a combination of several factors that simultaneously showed themselves in 2023. The first driver was the restoration of investment activity and the launch of new projects in the oil and gas and energy sectors, where significant volumes of high-quality reinforcement are required. The second important circumstance was the expansion of infrastructure programs and the implementation of road projects, which caused additional demand for capacities, pipelines and related equipment.

The third factor that influenced the dynamics of production was the reorientation of supply chains towards domestic manufacturers. Companies that were previously focused on imports increased purchases from Russian factories. The fourth circumstance was a decrease in the availability of certain import items, which led to the redistribution of orders for standard and universal types of products of domestic manufacture. The fifth driver was the revival of the export direction states CIS to and to regional markets, where Russian valves are in stable demand due to competitive value and established logistics routes.^[1]

5.9% reduction in plastic baths, sinks and toilets to 52.8m

In 2024, the production of plastic sanitary products in Russia amounted to 52.8 million units. The category includes baths, washbasin sinks, toilet bowls, seats and lids for them, flush tanks. Despite a 5.9% decline from 2023, the market remains one of the key segments of the construction industry. Experts note several key reasons for the decline: an increase in the share of products made of environmentally friendly polymers, an expansion of the range for public buildings and housing construction, an increase in demand for design models, the active introduction of 3D molding technologies, and the development of export supplies. The data in October 2025 was published on the website of Alto Consulting Group.^[2]

Plumbing production in Russia in two years increased by 8% and reached 28 million units

The production of household plumbing in Russia increased by 8% over the period 2023-2024 and amounted to 28 million pieces of various equipment. The growth of production was ensured by high demand from the construction industry and the implementation of the import substitution strategy in the context of a decrease in the presence of Western companies in the Russian market. This is evidenced by data from the analytical company BusinesStat, released in September 2025.

The positive dynamics of the industry was the result of a combination of several factors. Government support measures, including preferential mortgages and subsidies to developers, supported the volume of housing commissioning at a high level. At the same time, Western manufacturers reduced their activities in Russia, which opened up opportunities for domestic companies to occupy the released market niches.

Russian enterprises demonstrate the greatest competitiveness in the segments of ceramic and acrylic plumbing. Domestic manufacturers successfully filled the vacated positions, especially in the middle and low price segments of the market, where foreign brands previously dominated.

The leaders of the Russian household plumbing market are the following manufacturers:

• Kerama Marazzi LLC.
• Sanimpex LLC.
• Samara Stroyfarfor LLC.
• LLC "SKL."
• LLC "Triton."

The development of the industry is constrained by several negative factors. Fierce competition with cheap Chinese products puts pressure on Russian manufacturers. The high key rate and rising prices of loans limit consumer demand for new equipment.

Sanctions restrictions and the complication of supply chains make it difficult to import components. This situation supports import substitution processes, but at the same time restrains the increase in production volumes due to problems with the supply of necessary components.^[3]

Sales of sinks and washes in Russia for the year increased by 7% and reached 10.9 million units.

The sink and wash market in Russia showed positive dynamics in 2024, increasing by 7% to 10.9 million units. This indicator has become the maximum over the past five years of observations of the industry. This is evidenced by data from a study by the analytical company BusinesStat, published in mid-July 2025.

According to analysts, the growing demand for plumbing products is supported by an annual increase in the number of commissioned buildings. In 2024, the number of new properties reached record levels over the past few years in both the residential and commercial real estate segments.

Sales dynamics were characterized by uneven development of various market segments. In 2023, growth in sales of all types of sinks and washes contributed to an increase in total sales by 13% to 10.2 million units. In 2024, the structure of demand changed - sales of only metal and polymer products increased.

Sales of ceramic sinks and washes decreased amid falling imports of related products. This factor limited the overall growth of the market, which amounted to 7% instead of potentially higher rates while maintaining demand for all categories of goods.

Analysis of long-term dynamics shows the undulating nature of the market development. In 2020, sales amounted to 9.1 million units, in 2021 they decreased by 6% to 8.6 million units, and in 2022 they recovered to 9.0 million units with an increase of 5%.

Leading positions in the market are occupied by Russian manufacturers, among which companies with many years of experience in the field of ceramic and metal products stand out. Leading manufacturers of sinks and washes are:

• Samara Stroyfarfor LLC.
• LLC "SKL."
• JSC "Kirov Ceramics."
• JSC "Syzran ceramics."
• PJSC Verkh-Isetsky Zavod.

Metal sinks and washers show the most sustainable growth, which is due to their practicality and affordable price for consumers. Polymer products also show positive dynamics due to the variety of design solutions and relatively low cost.^[4]

4% reduction in shower equipment sales to 15.6 million units

Retail sales of shower equipment in Russia decreased by 4% in 2024 to 15.6 million units, interrupting the three-year period of market growth from 2020 to 2023. The decline in sales is due to a slowdown in housing construction and a deterioration in lending conditions due to high interest rates of the Central Bank. This is evidenced by data from a study by BusinesStat, published in mid-July 2025.

According to analysts, in the period from 2020 to 2023, sales of shower equipment in Russia increased by 22%. The largest increase was recorded in 2021 - by 9% compared to the previous year. In 2022-2023, the growth rate of sales slowed down to 5-6%, respectively.

The main driver of sales growth in 2020-2023 was an increase in the volume of commissioning of new buildings and the number of preferential mortgage loans issued. These factors stimulated demand in industries related to construction.

The Central Bank's high interest rates have reduced the availability of mortgage programs that have previously spurred demand for plumbing equipment. The increase in the cost of raw materials and logistics led to an increase in retail prices for shower equipment.

Consumers are increasingly abandoning capital updates in favor of budget solutions - inexpensive bars, hoses and components. Buyers of shower equipment are construction and repair organizations, as well as homeowners.

The construction industry is responding to crisis changes late. Sales volumes did not decrease due to the installation of plumbing in real estate, the construction of which was started in previous years.

In 2022, due to the limited availability of imported products and certain types of materials for the production of domestic shower equipment, the range of products has significantly decreased. Foreign plumbing manufacturers Duravit, Villeroy & Boch, Grohe, Hansgrohe, Axor, Roca have limited their activities in Russia.^[5]

Mixer sales in Russia decreased by 4% to 38 million units

For the first time in many years, the Russian mixer market showed negative dynamics in 2024, having decreased by 4% to 38 million units of sold products. This decline interrupted the multi-year trend of industry growth and became a significant event for the plumbing equipment segment. This is evidenced by data from the analytical company BusinesStat, released in July 2025.

According to experts, the decline in sales of mixers occurred against the background of a complex of negative factors affecting the plumbing equipment market. Imported mixers make up more than 90% of the product range in the domestic market, which makes the segment extremely dependent on external supplies.

Analysis of the market dynamics over the five-year period shows a dramatic change in trends. In 2020, sales amounted to 33 million units with a growth rate of 6%. The next year showed a significant acceleration - up to 38 million units with an increase of 13%.

Peak market indicators were recorded in 2022-2023. In 2022, sales reached 40 million units, showing an increase of 6%. In 2023, the market continued to expand to 42 million units, although the pace slowed to 4%.

The key factor in the decline in 2024 was the adoption by the Russian government of a law on the mandatory declaration of the compliance of mixers. This measure led to the fact that many importers reduced the supply of products to the Russian market due to the complication of import procedures.

Currency volatility also limited the development of the mixer market in Russia. Currency fluctuations created additional difficulties for importers in planning supplies and product pricing.

The growth of the key rate of the Central Bank of Russia was another deterrent to the plumbing equipment market. The increase in the cost of borrowed funds negatively affected investment activity in the construction industry.^[6]

Reduce shower pallet sales by 4% to 294,000

According to a study prepared by BusinesStat in July 2025, in 2020-2024 their sales in the country decreased by 4%: from 308 to 294 thousand units. The decline occurred in 2022 and 2024.

The decline in sales was influenced by a change and tightening of conditions for a number of preferential mortgage programs, a sharp increase in prices for products due to the rise in prices for raw materials and components for its production, an increase in transport and logistics costs, and supply interruptions due to sanctions. In conditions of instability, the Russians revised their expenses and, if possible, postponed the update of bathroom plumbing.^[7]

2023

Plumbing Market Growth by 12.2% to ₽47,9 Billion

The volume of the Russian plumbing retail market in 2023 grew by 12.2% and reached ₽47,9 billion, which indicates a stable growth in demand for products of this segment. This became known in February 2025 from a study by AnalyticResearchGroup (ARG).

According to RBC, ARG specialists in June 2024 conducted a large-scale study, covering more than 500 companies specializing in the sale of plumbing equipment. The analysis showed that 62.9% of market participants are companies with annual revenues from ₽10 million to ₽100 million. The share of large retailers with a turnover of more than ₽1 billion amounted to only 1.6% (9 companies). 60.6% of companies showed positive sales dynamics, while 20% did not exceed 25%, and 11% of market participants more than doubled revenue.

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Фото: Freepik

The market leader in terms of revenue in 2023 was Akvanet Trading House LLC (Moscow) with an indicator of ₽3,1 billion. For more than 20 years, the company has been engaged in the production and sale of plumbing products under its own brands, and also sells products from world manufacturers. The second place was taken by Akvagrand LLC (Nizhny Novgorod Region) with a revenue of ₽2,8 billion - the company is one of the leading suppliers of engineering and household plumbing, as well as ceramic tiles. Closes the top three Blumart LLC (Moscow) - operator of the plumbing and ceramic tile hypermarket BLUMART, whose revenue amounted to ₽2,3 billion.

According to ARG, domestic products occupy up to 80% of the market in the mass segment, and manufacturers from China and Turkey share the remaining share. Retailers are actively developing their own brands and import substitution programs. Despite the growth of online sales, offline stores remain the main channel of implementation. The key trends of the market development are the expansion of DIY retail, the development of the omnichannel consumption model and the increase in the presence of federal retail chains.^[8]

Plumbing Market Growth of 8.6% to 71.96 Million

In 2023, the volume of the Russian plumbing market reached 71.96 million units. This is 8.6% more than in the previous year, when the figure was 66.26 million units. The industry returned to growth after a downturn driven by a worsening geopolitical environment. This is stated in the review of the analytical agency "GuideMarket," published on August 20, 2024.

The study takes into account data on the supply of products such as toilets, sinks, urinals, bidets, showers, baths and washes. Against the background of the current situation, the cost of plumbing produced in Russia is increasing due to rising prices for raw materials. In addition, shipments of certain types of products from foreign suppliers have ceased, and domestic manufacturers are forced to look for alternative sources within the country. Due to the sharply increased demand for Russian raw materials, logistics problems arise - the need to increase production, increase the capacity of railway junctions, etc.

According to estimates, in 2019 the volume of the plumbing market in Russia was 73.08 million units. In 2020, a decline of 1.6% followed - to 71.88 million units. In 2021, the industry reached a maximum: growth was at around 16% with a final result of 83.42 million units. However, in 2022 there was a decrease of 20.6%.

In general, as noted in the review, the plumbing market in Russia is at the stage of maturity and is approaching saturation. In the period from 2019 to 2023, the country has a positive trend in the development of the construction industry, which stimulates the consumption of building materials and equipment, including plumbing. Import substitution programs also have a positive impact on the increase in production volumes. The main Russian plumbing manufacturers are located in the Oryol, Kaluga, Samara, Sverdlovsk regions, as well as in the Republic of Udmurtia.^[9]

Imports of plumbing to Russia in 4 years increased by 35% to 50.5 million units

At the end of 2023, the import of household plumbing to Russia reached 50.5 million units. For comparison, in 2019, the indicator was estimated at 37.5 million products. Thus, for four years, an increase of about 35% was recorded. Market analysis is provided in the BusinesStat review published at the end of July 2024.

Statistics cover baths and showers, shower fences and pallets, sinks and washes, toilet plumbing, toilet seats and covers, and mixers. According to estimates, in 2020, about 42.3 million such products were imported to Russia, which exceeded the previous year's figure by 12.8%. In 2021, the volume of imports increased by another 16.1%, reaching 49.1 million units. And in 2022, a decline of 3.6% followed - to 47.3 million units. In 2023, the industry returned to growth: an increase of 6.8% was recorded on an annualized basis.

The review said that in 2022-2023, against the background of the current geopolitical situation, there was a decrease in imports of plumbing from European countries - the Czech Republic, Germany, Bulgaria, Portugal, Italy, Poland and Spain. At the same time, the main supplier of these products to Russia is China, which was able to fully compensate for the dropped volumes.

It is also said that from 2019 to 2023, the average price of imports of household plumbing to Russia decreased by 12.8% - from $13 to $11.4 per unit of product. The largest reduction in value was recorded in 2020 (minus 12.4%), however, due to a sharp increase in the dollar exchange rate, the ruble equivalent of the price changed insignificantly. In 2022-2023, the import price fell by 8.1%, which is due to a change in the supply structure: in particular, the share of budget Chinese products increased amid a decrease in purchases of premium plumbing from European countries.^[10]

Increase in mixer sales by 4.2% to 41.6 million units

In 2023, mixer sales on the Russian market reached 41.6 million units, which is 4.2% more than in the previous year. Positive dynamics has been observed since 2020, and the main driver of the industry is record volumes of commissioning new buildings and issued preferential mortgage loans. This is stated in a study by BusinesStat, the results of which were released at the end of July 2024.

Analysts take into account the sales of mixers of various types for sinks, baths and showers: these are valve, single-arm, thermostatic and electronic products. According to estimates, in 2019 the volume of sales of these products in the Russian Federation amounted to 31.4 million units. In 2020, an increase of 5.8% followed - up to 33.3 million units. In 2021 and 2022, an increase was recorded at 13.2% and 6%, respectively, with a final result of 37.7 million and 39.9 million units.

In general, in the period from 2019 to 2023, sales of mixers in Russia increased by 10.2 million units, or 32.1%. It is noted that in 2022, due to the limited availability of imported products and certain types of materials for the production of domestic mixers, the range of products has significantly decreased. Against the background of the deteriorating geopolitical situation, activities in the Russian Federation were limited by foreign manufacturers of the country's popular plumbing Duravit, Villeroy & Boch, Grohe, Hansgrohe, Geberit, Axor, Roca. However, mixers imported by parallel import were very expensive. Other players took advantage of this situation, starting to raise prices, which negatively affected domestic demand.

In 2023, market growth was supported by the supply of economy segment mixers from China. In addition, Russian manufacturers have tried to strengthen their market position by expanding their assortment and constantly updating catalogs in the context of the gradual stabilization of supplies of raw materials and materials for production.^[11]

2022

Decrease in mixer imports by 0.2% to 38.1 million units

Imports of mixers to Russia in 2022 decreased, but slightly, by 0.2% compared to 2021 and amounted to 38.1 million units. BusinesStat analysts indicated such figures in their study published in November 2023.

Prior to this, the supply of mixers to the Russian market from abroad grew for several years. Experts attributed the drop in imports in 2022 to the withdrawal from the market of the largest producers (Duravit, Villeroy & Boch, Grohe, Hansgrohe, Geberit, Axor, Roca, etc.). At the same time, the dropped volumes were almost completely compensated by supplies from China, Turkey, as well as other countries that do not support sanctions, the researchers clarify.

According to their estimates, imported products make up the bulk of the range of mixers submitted for sale in Russia in 2022. In foreign supplies, inexpensive Chinese products prevail, often characterized by low performance and therefore requiring frequent replacement. In addition, in 2022, real estate objects were equipped with plumbing, the construction of which was started before the crisis. In this regard, there was no significant drop in imports.

In 2022, mixers were imported to Russia at an average price of $8.52 apiece, which is 6.9% higher than in 2018. The increase in import prices is due to the fact that in addition to inexpensive Chinese products, the share of premium plumbing from Germany, Italy and Spain was large in the import structure, experts explain.

At the end of 2023, analysts predict a moderate decline in mixer imports. The key factors in reducing supply volumes will be the decline in the segment of individual housing construction, as well as the containment of sales of finished real estate by developers in the context of general economic uncertainty and a decrease in demand.^[12]

Household plumbing sales growth by 18.3% to 68.3 million units

In 2022, 68.3 million units of household plumbing were sold in Russia, which is 18.3% more than in 2018. Such data in early October 2023 was presented by BusinesStat analysts.

According to their estimates, the market volume in 2022 compared to the previous year slightly decreased (-0.6%). From a more significant fall, the market was held back by the growth in sales of mixers, which, on the one hand, are one of the most affordable types of plumbing, on the other, require the most frequent replacement. The decline in the remaining segments of sanitary products ranged from 6.5% (sinks and washes) to 23.9% (showers), the study said.

In 2021, sales of household plumbing showed the largest increase in five years - by 10.8%. Positive factors for the market retained their influence in 2021, when the record for mortgage lending was broken. Another driver was the transition of household plumbing sales online through increasingly popular marketplaces.

In their report, experts took into account the following types of household plumbing:

• Baths - ceramic, polymer, hot massage, cast iron are taken into account in this form
• baths and baths made of other metals.
• Shower cabins - all categories of shower cabins are considered in this form.
• Shower enclosures and pallets - this type includes glass and shower enclosures
• polymers and shower trays made of metals, polymers, ceramics and artificial
• stone.
• Sinks and washes - sinks, washes, washbasins and pedestals to
• it is made of metals, polymers, artificial stone and ceramics.
• Mixers - all categories of mixers are considered in this form.
• Toilet plumbing - toilets, drain tanks, urinals, bidet and
• pedestals to them made of polymers and ceramics.
• Toilet seats and covers - polymeric seats and covers are considered in this form
• for toilet bowls.^[13]

Bath sales down 18.8% over 5 years

In 2022, 1.18 million baths were sold in Russia, which is 19.6% less than a year earlier, and in comparison with 2018, the volume of this market decreased by 18.8%. Such data are given in a study by the analytical agency BusinesStat.

According to experts, the rush demand for plumbing against the background of the expected increase in prices and the deficit at the beginning in 2022 was replaced by its fall in the following months. As a result, bath sales in Russia significantly decreased by the end of 2022. The range of products has significantly decreased as a result of sanctions restrictions on the supply of imported products and certain types of materials for the production of domestic baths. Foreign manufacturers of plumbing popular in the country have limited their activities in Russia: Duravit, Villeroy & Boch, Geberit, Roca, Cersanit and others. Companies remaining on the market, trying to reduce risks, constantly raised prices, which negatively affected demand.

1.18 million baths were sold in Russia

During the period 2018-2022. The increase in bath sales was recorded only in 2021 (+ 10.2% compared to the level of the previous year). Among the factors are the weakening of restrictive measures associated with the COVID-19 coronavirus pandemic, the revival of investment activity, an increase in housing construction, and the commissioning of new buildings.

Acrylic and steel baths are the most popular in Russia. At the same time, the share of acrylic baths in the sales structure increased from 40.1% in 2018 to 50.3% in 2022, the share of steel baths decreased from 47.7% to 41%. According to the researchers, acrylic baths differ in a variety of shapes and sizes: it is easy to choose the necessary model for a specific bathroom design. Such plumbing products are convenient to use, have an attractive appearance. The main advantage of metal baths is their low average cost.^[14]

Notes