Television of the future

Change of infrastructure of television

Interference of TV and Internet

As of December, 2012 interference of TV and the Internet constantly amplifies. NextGenTV devices lead to their integration. Producers and developers pursue the aim to realize already existing interference models (for example, collective exposure of ratings using social networks), having transferred them from external devices (PC, tablets, smartphones) directly to a TV screen. Other important direction is transfer actually of Internet video services (such as YouTube) in the TV. The third direction is development of content which is not connected with video (first of all, games).

In terms of consumption of content, the role of nonlinear video amplifies. Also the number of terminals on which it is possible to watch video including television programs grows (TV, computers, notebooks, tablets, smartphones). Also there is separation of sources of content into three flows:

• content arriving to the user by means of broadcasting
• content on the Internet and
• own user content (media storages, DVD and Blu-Ray, content from mobile devices, etc.)

Growth of memory of devices and channels

Growth of tanks of the internal memory (in 2012 the average media storage occupies 1 Tb), growth of speeds of broadband access (the Google Fiber project in the USA provides access to speed of 100 Mbps) and also digitalization of television became the major change which happened in the 2000th years.

The range of devices – content carriers extends. If at the end of the 2000th the computer or the notebook and also the videoplayer remained the main source of the user content, then in 2012 smartphones, tablets, DVR, different mediaplayers and also removable memory cards which became more available locate big memory.

The list of the devices connected to Internet network extends. Now it not only notebooks, computers and such prefixes as TiVo which were available also in the 2000th, but also all mobile gadgets (smartphones, tablets), operator STB, OTT prefixes and mediaplayers, and, at last, TVs (Smart TV). In addition there are additional methods of Internet access. It becomes universal widespread Wi - Fi - access and 3G networks.

Digital TV also expands the presence. Operator STB with functions of record and providing additional services develop, the European initiative of HbbTV is widely adopted, the quantity and quality of TVs increases. Also constantly the number of the channels including broadcasting to HD grows, there are channels which are constantly broadcasting to 3D. All this leads to the increase in time spent for viewing TV.

Changes in a chain of income

In terms of a commercial component of television business, all these technology trends bear three main changes (December, 2012):

The first is a change in revenue breakdown of each link in a content delivery chain, including fragmentation of advertizing revenues.

The second is the growth of quantity of available free content including high-quality that complicates a task of increase in ARPU by paid operators.

The third is a permanent need to spend funds for different technology innovations, including – on integration with the growing number of the accompanying devices (for TVs are such including mobile gadgets).

Future TVs

Despite the competition from alternative video terminals, TVs still play the dominating role in consumption of video content. TVs of new generation (or NextGenTV) consider everything the trends and trends designated above. Thanks to it the TV of the future will take the place among such devices as smartphones, tablets and PC and will become the fourth in a line of "smart devices".

The general trends in development of TVs

The main feature of TVs of the future – integration television and the Internet principles. Influence computer and Internet environments is not limited only to content, and includes the whole complex of trends.

Among these trends it is possible to call the following:

• use of the computerized menus;
• use of banners, widgets, etc. interactive elements of the screen;
• use of advanced navigation;
• use of the external drive of content (HDD disk, etc.);
• integration into other devices (smartphones and tablets);
• consolidation of media functionality and game functionality.

The data set of trends makes the future TV the device more similar to other digital devices of the user: PC, tablet or smartphone. According to the characteristics (first of all, the big diagonal of the screen and high resolution) TVs of the future will hold a specific place among smart devices.

Advantages of the TV in future space of smart devices

The big sizes do the TV by the optimum device for watching video (December, 2012) including nonlinear that already affected movement of audience of OTT services with PC on Smart-TV. Future TVs, the having with a resolution of 4K, will allow to browse 3D - content without specialized points that also essentially selects these devices among others "smart screens". At last, TVs are not personal devices as smartphones and tablets, and devices for all family that will remain both in the future will also still promote popularity of these devices at advertisers.

User interface and management

The numerous innovations in the principles of management implemented in smartphones and tablets and also in video game consoles will find the application and in future TVs. However and here the specifics of TVs will remain: will manage them still at distance, and the role of the remote control will be main. Additional methods of management – using gestures or a voice – will find limited application in separate functions. Evolution of panels will be mainly connected with evolution of GUI.

For December, 2012 there are two main trends in development of PDU. The first is connected with emergence of the difficult panels giving access to all functionality of TV. The second is connected with the maximum simplification of the panel (basic buttons) that means existence of more developed GUI. Due to the importance of both trends some producers equip the basic delivery of the TV with two panels at once – difficult and simple.

The innovation advertizing

The new methods of advertizing very important in mobile devices find the application and in future TVs. Banners, widgets, interactive elements, numerous menus – all this new potential platforms for advertizing. Traditional TV advertizing can be successfully connected with interactive innovation advertizing which will strengthen it that will allow TV advertizing to dominate further.

Work with attached devices

The situation in which the TV is the final terminal for a large number of devices is characteristic also for December, 2012. In the future the number of attached devices will only grow that will demand creation of more easily integrated devices. In addition to development of appropriate technologies and specialized protocols using which different devices will connect each other the important role is purchased by the universal devices giving various functionality. Today such devices are the video game consoles allowing both to play games, and to lose disks and also to receive content from network. In the future TVs will be such devices.

Change in the field of content

But their readiness to work with a large number of TV channels should become the main feature of TVs of the future. The offer of digital TV channels constantly grows, in the same way the number of available HD channels in the future will grow. The TV should provide the easy choice among wide number of channels including thanks to recommendations (the electronic program guide) and also a possibility of the postponed viewing (record of programs on the built-in drive).

Growth of number of channels will provide new conditions of the competition. Already today the role of "the first buttons" weakens at the expense of other channels. In the future the main channels will have to make efforts to save the of domination and high advertizing revenues. One of methods of preserving of influence is the European initiative of HbbTV. Channels will give to the user not only the picture in high quality and more unique content, but also access to additional content along with transfer – to the text of the recipe in culinary transfer, to the list of players during the football match, etc.

Providing access to nonlinear content will be the same important task. Here channels should collide alternative aggregators of content – customized applications of OTT. In addition linear and nonlinear video from aggregators will enter the competition to video which the user has (on the external carrier, the internal memory, a Blu-Ray-disk, etc.). These trends will force suppliers of content to fight for the consumer including using features of this or that model of the TV, – for example, advancing the own application on the Smart TV platform. Thus, features of TVs of the future will force to change traditional chains of content delivery to the TV viewer.

In general, TVs of the future will be more the user's devices, than devices for simple acceptance of channels. Customization due to use of different methods of management, the menu and various sources of content from several devices will lead to gain of a role of the user choice. This situation will inevitably differ from today's when the TV is used for a zapping (simple switching between channels). In the near future the user will select not between channels, and between linear TV, nonlinear video (from different sources – beginning from DVR and graduating from OTT), other media (photos, the websites, music) and also applications and games. The significant role of linear TV will remain, however the role of the user considerably will increase that will demand to review traditional players of the television market the strategy in selection of content, programming of broadcasting, branding, sales of advertizing and in other spheres.

01.10.2016 The Russian television celebrates the 85 anniversary

On October 1, 1931, on the equipment with mechanical development for 30 lines and with a frequency of 12.5 frames per second, pilot TV broadcasting began^[1]. The first transfers lasted 30-40 minutes and two times a week were broadcast, since November 15, 1934 hour programs began to appear 12 times a month. Since 1939 mechanical TV in Moscow was replaced with electronic, still ten years later in the country the first mass electronic TV KVN-49 was released. It conforms to the modern standard of decomposition in 625 lines.

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