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2025: Ranking the most visited sites in the world
As of May 1, 2025, the rating of the most visited sites on a global scale topped Google.com. On average, each user spends 10 minutes and 31 second browsing 8.91 pages on this platform when visiting. Such data in mid-May 2025 was released by SimilarWeb, which provides web analytics services.
In second place in the ranking is YouTube video hosting with 20 minutes and 18 seconds per visit and viewing an average of 13.15 pages. Closes the top three social network Facebook (owned by Meta, which is recognized as an extremist organization; activities on the territory of the Russian Federation are prohibited) with indicators of 10 minutes 42 seconds and 13.53 pages, respectively. The top ten most visited sites in the world also include (visit time/number of pages viewed):
- Instagram.com - 8: 37/13.38 Instagram (the service belongs to Meta, included in the unified register of prohibited sites);
- ChatGPT.com — 7:15 / 4,15;
- X.com — 12:42 / 12,75;
- WhatsApp.com — 11:40 / 3,75;
- Wikipedia.org — 03:14 / 3,28;
- Reddit.com — 05:56 / 4,92;
- Yahoo.co.jp — 08:49 / 7,36.
Thus, as noted, five of the ten most visited Internet resources in the world are social networks. Among them, Facebook leads, followed by Instagram, X, WhatsApp and Reddit. The study also says that the Russian search engine Yandex.ru is in 12th position: on average, each user spends 8 minutes and 46 seconds on the platform, browsing 8.51 pages. The content platform "Zen" takes 23rd place - 8 minutes 26 seconds and 4.59 pages. The social network VK was on the 33rd line with indicators of 9 minutes 2 seconds and 11.28 pages, respectively.[1]
2021: Ranking the most visited sites
The most visited site in 2021 was TikTok. This is evidenced by the data of Cloudflare, published on December 22, 2021.
According to Cloudflare analysts, TikTok first came out on top on February 17, 2021, and since August 10 has consistently overtaken Google in the number of visits on most days. In 2021, the number of TikTok users exceeded 1 billion people.
According to The Wall Street Journal, TikTok has gained popularity due to a special recommendation algorithm that provides users with those video clips that they may like. When calculating recommendations for the user, the social network relies on information about how exactly the user spends time on the social network: on which fragments of the video is delayed and which videos are revised.
The three most visited Internet domains (including sites and applications) by the end of 2021 included google.com and facebook.com. The top 10 is presented below:
Instagram did not make the top ten this year, although a year ago it ranked ninth in the ranking. Nevertheless, the platform was on the fifth line among the most popular social networks. TikTok also became the leader in this category.
The leaders in website traffic among online readers were American Amazon, Ebay and Walmart, as well as Chinese Taobao (a platform owned by Alibaba) and JD.com. The most popular messengers were WhatsApp, Telegram, WeChat and Signal.
Cloudflare calculates its global rating and domain rating at the level of individual countries using aggregated data on global Internet traffic models. The ranking takes into account not only the main domain, for example tiktok.com, but also all related domains, such as tiktokcdn.com and tiktokv.com. Pornographic resources were not taken into account when compiling the rating.[2]
2020: Top 50 largest Internet sites in the world
2019: How the audience of the world's largest sites changed from 1996 to 2019
The largest amount of traffic in June 2019 went to search engines. Versions of the Google domain for different countries and services belonging to the search engine collected a total of 90 billion visits.
Yandex was in 11th place in the hundred most visited sites. The number of visits to yandex in June amounted to 3.06 billion. Good traffic continues to show social networks, including Instagram, Twitter, LinkedIn and others. Another important traffic driver is video and streaming services.
2018
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