Victor Weinstein: Always irritates me when the person does not think

Victor Weinstein: With Business Logic I not so long ago therefore to speak about any taken steps early, but to be successful, even in hard times, I have a certain vision of what the company should do. At once I will tell that I am complete of optimism: our customers (and them at us much) it is the successful companies, leaders or even monopolists in the market segments. Customers perfectly understand that business processes which we automate (content management processes) are important for success of their companies and, so on their automation expense cannot be spared. Optimization of these processes and transfer them in a paperless form allows to reduce costs and to increase efficiency of activity of the company in general and as we play a key role in questions of content management, for the next five years I am confident in good health of Business Logic.

After selection of the consulting direction (BPM) we concentrated on product and implementation activity. It means that we should have successful products for content management hitting into the purpose for our key customers to which I carry the enterprises of medium and large business. Products should be successful at the expense of two things. First, they are under construction on platforms of world leaders: IBM, Alfresco and other open source software, Abbyy. Secondly, they should be implemented with profit for our company and with benefit for the customer. Projects based on our products allow to receive 80% of functionality from "box" at once, so the customer saves time and money — in comparison with completely custom development on the platform. Respectively, the experience got by our implementers on the previous projects is transferred to new projects that reduces risks of implementation for the customer. In this respect we have advantage over the integrators using the "naked" platform in projects.

BOSS-Referent as earlier Business Logic was called, was always considered as the Sedovsky company. We remain the leader of this market, at least by the number of the people using our product, but in ECM, in addition to EDMS, there are a lot more directions in which recently we actively are engaged. We carried out product rebranding and brought the whole product line of Logician of ECM to the market: it both archives, and mass input of documents, their storage and search, and specialized document flow. All our products maintain functionality of the electronic signature with all necessary licenses, i.e. provide legally significant electronic document management. We made integration with one more product of our group — the Unicloud Business 365 system of Unicloud company which allows to resolve completely an issue of interaction of the large organizations with the partners. We consider that at this product big perspectives because the Russian market is arranged quite so — a small number of the large organizations interacting in about tens of thousands of partners through the whole country. It is necessary to transfer these interactions to an electronic form and to make them more effective.

One of the principles of the company which I introduced and to which I pay much attention: the product should have roadmap. Because the client buys not just a product, and vision of this product. Working with us, he receives this our vision — and not outdate functionality.

TAdviser: They say that the market of EDMS spent what to expect EDMS as on good steady business is not necessary. But what you will tell about secondary market of EDMS? Whether to you requests for replacement of the existing systems often come?

Victor Weinstein: Yes, we receive many similar requests. Clients directly write that they are not satisfied with the available EDMS or do not get due support. Certainly, the market of EDMS is mature market, new serious products in it will be a little, but there is a set of the companies which want to receive new functionality or to expand the EDMS on external partners. Therefore EDMS for us — the favourite direction. We watch where IBM, their product roadmap moves, we see the new generation of EDMS 3.0 appearing now in the West — social edition. We will provide to our clients such solution increasing efficiency of group work in the organization as soon as it is demanded.

TAdviser: Whether corresponds, according to you, modern conditions in the market or some elements of corporate strategy need to change positioning of the company?

Victor Weinstein: It is very important for me that the company worked within that positioning which I see. We the product and implementation company, i.e. defined for ourselves clients and the cost which we offer them: implementation of ECM solutions for the medium-sized and large companies. We can immediately formulate some offers and at once begin to work according to them, according to some offers we develop new products which will win the market in these or those segments.

At some point the company needs to cut all superfluous and to be focused on the key directions. Now such time has come for us. We organizationally separated BPM-and the ECM directions when understood that it is different business which is better for not mixing in one organizational structure. We removed small business from among the potential clients because understood that at present we have nothing to offer it. Our solutions, even on the open source platform, well suit medium and large business which needs to manage a large number of documents. And requirements of small business are closed better by Unicloud — work with documents in "cloud" without IT infrastructure. Now we "scatter stones", i.e. we focus the company, providing accurate vision on each product from our line, on the long-term strategy of its development together with the platform on which this solution is constructed. Perhaps, through some time there will come the time "collect stones" when we add on the contrary under our "umbrella" certain solutions which are simpler for purchasing in the market, than to develop from scratch.

End of an interview.