Video Conferencing and Telepresence Solutions (Global Market)

2022: Essential Video Conferencing Equipment for Teams in 2022

In the past, only big employers could afford video conferencing. Smaller companies lacked the money to deploy expensive equipment and employ technical specialists, so they relied on alternative communication channels like audio conferencing. However, video conferencing is now more accessible and much more economical. Read more

2020

Market size $15 billion - GMI data

According to the estimates of the research company Global Marketing Insight (GMI), presented in the report of October 2021, the total volume of the global video conferencing market in 2020 (equipment, software, cloud services) amounted to $15 billion. The estimated cumulative average annual growth (CAGR) for the period up to 2027 is 23%, the volume at the end of the designated period is $75 BILLION^[1]

Global Meeting Solutions Key Players - Gartner Data

Global market leaders Meeting Solutions ("group chat solutions"), according to Gartner data from September 2021, include companies, and Zoom Cisco. Microsoft Challenger status was received by GoTo, Pexip, and. Huawei BlueJeans Google by Verizon, Kaltura, StarLeaf and are classified as Visionaries. The Avaya group of niche players included Adobe Quanshi, Lifesize and a Russian company. TrueConf

2018: Market growth to $3.71 billion

The volume of the global market for video conferencing solutions (VKS) in 2018 reached $3.71 billion, according to research company ResearchAndMarkets. Analysts did not compare with 2017 and only reported that sales are growing.

In their study, the experts considered all categories of video conferencing technologies, including hardware, software, cloud systems and services.

The volume of the global market for video conferencing solutions (VKS) in 2018 reached $3.71 billion

The service segment is demonstrating the highest growth rate, as it allows small and medium-sized businesses to quickly expand their geographical presence thanks to the launch of a centralized communication platform with "the best opportunities for high-quality interaction between teams that are located in different cities and countries," the report said.

Among the regions, the Asia-Pacific region demonstrates the highest growth rate in sales of VKS solutions due to the wide presence of outsourcers and business service providers there, as well as due to the growing number of technology and service startups in India and China.

The following companies were named the largest players in the video conferencing technology market (listed in alphabetical order):

• Adobe:
• Array Telepresence:
• Avaya:
• Cisco:
• Huawei;
• Logitech;
• Microsoft;
• Polycom;
• Vidyo;
• West Corporation.

According to analysts, several factors contribute to the growth of the VKS solutions market, including the expansion of high-speed communication infrastructure, the growing demand among large companies for tools to increase employee productivity and the ongoing implementation of video conferencing solutions among international corporations, which, thanks to these products, ensure the functioning of global operations.

At the same time, the market is hampered by rising data integration and security costs and privacy concerns.^[2]

2016:

Third quarter: 6.1% growth

In the third quarter of 2016, global sales of video conferencing and telepresence equipment reached $542 million, an increase of 6.1% compared to a year ago. This is evidenced by data from IDC analysts.

They calculated that the supply of VKS systems in July-September 2017 increased by 10.9% on an annualized basis and by 0.8% in quarterly. Absolute value is not given in the study.

The largest segment of the market under consideration remains video systems for indoor use: their implementation in the third quarter of 2016 rose by 7% compared to the same period of the previous year and amounted to $372.6 million. Shipments of such solutions in physical terms jumped by almost 15%.

The volume of the VKS equipment segment designed to build a video infrastructure amounted to $107.5 million, which is 22.5% more than it was in the third quarter of 2015.

The largest manufacturer of equipment for corporate video conferencing is still Cisco Corporation, whose share in July-September 2016 was equal to 46%. The top three vendors also included Polycom (21%) and Huawei (12.2%).

Cisco revenue in the market increased by 6.4% on an annualized basis. At Polycom, it fell 2.3%, Huawei recorded 4.6 percent growth.^[3]

Gartner Magic Quadrant

In July 2016, the analytical company Gartner introduced the "magic quadrant" of systems for corporate video communication. Experts then estimated the annual volume of this market at $3.3 billion.

Gartner included the company among the market leaders. The Cisco strengths of this vendor included integrated capabilities in the collaboration platform Webex Teams (formerly Cisco Spark) and active leadership in the field web conferences and video infrastructure. Cisco's disadvantage is the lack of close integration of the company's products Acano with the video conferencing service. Cisco Cloud Collaboration Meeting Rooms

Gartner 2016 "Magic Quadrant" of Enterprise Video Communication Systems

The leadership group also mentions Polycom, which has extensive experience in providing video solutions for collaboration. However, after selling the company to private investors, it risks moving away from its strategic products and operations. In addition, from 2013 to 2016, revenues and supplies of Polycom equipment steadily decreased, analysts say.^[4]

2014

6.8% drop

On March 13, 2015, the research company International Data Corporation (IDC) published a regular summary of Worldwide Enterprise Videoconferencing and Telepresence Equipment QView, which reflected the situation in the global videoconferencing (VKS) market. Its volume, analysts found, has declined again.^[5]

According to experts for 2014, sales of video conferencing equipment decreased by 6.8% compared to 2013, amounting to $2.1 billion. This decline in annual terms was the third in a row.

In October-December 2014, the market showed positive dynamics both in quarterly (+ 15.8%) and in annual terms (+ 4%) - up to $613 million. The number of solutions sold for the same periods increased by 15.7% and 25%, respectively.

VKS Equipment Market Shrinks for 3rd Year

According to Rich Costello, IDC Enterprise Communications Infrastructure analyst, the three-year decline in the global VKS market is the result of a gradual shift in market demand from hardware solutions to software, as well as subscription video services. At the same time, video solutions remain a key component of collaboration and are at the top of the list of priorities for many organizations, said IDC analyst Petr Jirovsky.

Cisco remains the largest manufacturer of corporate video conferencing equipment. In the fourth quarter of 2014, the share of the American vendor in the market reached 41.3% versus 41.4% a quarter earlier, and Cisco's revenue from the implementation of these solutions grew by 15.6% over this period.

Sales of Polycom VKS solutions increased by 2.4% on a quarterly basis, but fell by 1.2% on an annual basis, as a result of which the manufacturer's market share decreased from 26.9% to 23.8%. At the same time, the company retained the second line in the list of leading vendors, ahead of the following Huawei.

The latter increased sales in the video conferencing market by 70.3% in the last quarter of 2014 compared to July-September of the same year, and compared to the final three months of 2013, it recorded a 51.8 percent rise. Huawei completed the fourth quarter of 2014 with a 15.9 percent share in global sales of VKS solutions. In the third quarter, this figure was 10.8%.

Q1: Sales slump in 15%

According to the data, in IDC the first quarter of 2014, the global market for equipment for video conferencings and telepresence decreased by 15% compared to the same period last year and by 20% compared to the 4th quarter of 2013. The volume of the global equipment market for AEROSPACE FORCES in the 1st quarter of 2014 in monetary terms amounted to $ 473.5 million.

The market leader, Cisco, showed a 27.8% decrease in results compared to the same period last year. However, the vendor retained the first position in the ranking, taking 40.1% of the world market.

Polycom is in second place (28.9% of the global market), whose revenues decreased by 8.4% compared to the same period in 2013.

The third place is occupied by Huawei (7.8% of the global market). Its revenues decreased by 1.9% compared to the same period last year and collapsed by 42% compared to the 4th quarter of 2013.

According to IDC, the reason for the decline in the market for video conferencing equipment and telepresence was the decline in the global economy and the growth in sales of mobile devices (tablets and smartphones), whose users install video conferencing applications. On the one hand, this popularizes the VKS, on the other, it transforms the market. Previously, a significant share of sales was made up of expensive telepresence systems - specially equipped rooms for online meetings. Now customers are not ready to allocate huge funds for the purchase of such systems, including for economic reasons. In addition to a more attractive price, software VKS solutions have a higher adaptability of software to perform a wide range of tasks in various industries, including the ability to integrate software applications.

Analysts at Wainhouse Research believe that there is a shift in two main directions in the global VKS market, affecting both manufacturers and their partners. The first of these is mobility.

Mobile applications for VKS will only be software, without the ability to integrate with AV solutions. This will force enterprises to revise the policy regarding the bandwidth of communication channels, as well as change the concept of monetization of VKS systems.

The second important aspect is the integration of video conferencing technologies with either UC systems or collaboration solutions. UC solutions are a set of products combined by a common interface and providing access to services (messaging, telephony, video communication, data exchange capabilities, etc.) on various communication devices in real time. Collaboration systems include electronic communication tools (e-mail, voice mail, etc.), telephone, audio and video conferencing, chats, group management tools such as electronic calendars, task managers, document management systems, etc. Manufacturers of hardware VKS solutions will have to become experts in one of these areas - UC and collaboration. It is likely that telepresence systems will also develop in this direction, experts at Wainhouse Research say.

2013

According to estimates, in IDC 2013, the volume of the equipment market for video conferencings amounted to $2.26 billion. This is 13.1% less than in 2012. Global sales of equipment for AEROSPACE FORCES the 4th quarter of 2013 amounted to approximately $592 million. (Full IDC Q4 2014 and Full 2013 Report:

Virtual servers help enterprises resolve the implementation and use of video conferencing systems, a finding published by Forrester on August 1, 2013.

Forrester conducted a study of trends in the field of video conferencing (VKS). The ^[6], which interviewed IT managers who make decisions on investments in VKS in companies with from 500 to 2 thousand employees.

Expert conclusions: the arguments in favor of switching to virtual servers are also relevant for virtualization of the VKS infrastructure - with its help it is possible to solve the problem of high equipment costs, it simplifies the deployment and integration processes, provides ample opportunities for scaling the infrastructure or connecting additional functions.

Infrastructure is holding back the development of video conferencing

According to the survey results, in 2013 companies plan to develop the VKS network using:

• expansion of infrastructure capabilities. More than half of respondents consider it a priority to modernize or expand the VKS infrastructure, since they predict more frequent use of video communication (Graph 1).

• wider use of video communication terminals. Hardware communication is a priority for 51% of respondents. It especially requires an increase in capacity, as companies are aimed at providing video communication opportunities to a wider range of employees.

• introducing new capabilities such as recording and streaming. About 50% of respondents consider the organization of multi-point conferences a priority, and 44% see recording, streaming and broadcasting as their main tasks. Solving the problem of facilitating firewall bypass for B2B video calls is relevant for 42% of respondents.

The main difficulties of VKS development and infrastructure management

• High cost of infrastructure purchase (is a problem for more than 50% of respondents (Chart 2). The high cost of infrastructure equipment has sparked interest in alternative network deployment models, including cloud and virtualized infrastructure.

• complexity of deployment and integration. Problems with the deployment and integration of VKS equipment are relevant for 31% of respondents, and 20% have difficulties managing many systems using various infrastructure components. 20% of respondents complain about large time and energy costs associated with managing complex infrastructure, and another 22% consider high operating costs a problem

• insufficient flexibility to scale capabilities or additional functionality

• a specialized hardware approach to deploying VKS infrastructure allows you to increase performance only in large volumes (this is a problem for almost a quarter of respondents), which makes it very time-consuming to test and implement new functions (for example, multi-point communication).

The study confirms that in 2013, IT employees are looking for opportunities to improve the performance of existing video infrastructures and expand desktop capabilities. Significant investments, the difficulty of upgrading equipment force them to use the traditional video communication infrastructure, the alternative is server virtualization - a serious step towards development, since it does not require investment in equipment.

Virtualization - High Priority

Server Virtualization Is Ahead of Business Hardware Purchase/Upgrade

74% of the IT professionals surveyed who are authorized to make investment decisions AEROSPACE FORCES in have chosen virtualization as the standard model for server deployment because of its manageability, flexibility, and cost-effectiveness IT infrastructures of shared creation. Virtualization also reduces the total cost of owning servers and enables IT to leverage these servers faster (Chart 3). The main results of the survey:

• Integrated video communication infrastructure. More than half of respondents would like to minimize the need to use multiple components (Graph 4) and use a single interface for managing the video conferencing infrastructure, instead of switching between the windows of infrastructure equipment managers and endpoints.

• Granular control over productivity gain. 44% of respondents would like to provide additional opportunities for each place or port, increasing the VKS infrastructure in accordance with existing demand and without additional risks and costs to buy unnecessary sets of opportunities that precede real demand.

• The ability to test new features without buying new hardware. 42% of respondents are interested in a software approach because it allows IT departments to implement new capabilities on new or existing virtual servers at short intervals, as well as test new features without the need to purchase and maintain new devices.

2012

Huawei ranked third in the world in terms of sales and supply of VKS solutions

According to a study by the analytical company Wainhouse Research, according to the results of 2012, Huawei ranked third in the world in terms of sales, as well as in terms of the supply of video conferencing and remote presence solutions. According to Frost & Sullivan, Huawei took these positions back in 2011.

Huawei invests more than 12% of revenue in research and development of innovative products. Since the creation of Huawei Enterprise in 2010, the company has been actively developing the direction of video processing and transmission technologies. Particular attention is paid to improving compression efficiency, both on the basis of standard, N.264 High Profile, and its own protocols, Video Motion Enhancement (VME), algorithms for recognizing faces and areas of interest, noise reduction, improving dynamics and high-quality video signal parameters. The company's development in the field of video processing is protected by more than 200 patents.

As noted in Huawei, solutions developed by the company require an average of 45% less bandwidth for video transmission compared to similar solutions (in the case of Full HD - 50 ~ 65% less). They also provide a stable image when transmitting video over communication channels with losses of up to 20% of IP packets, allow you to transfer images with a resolution of up to 8 megapixels, use a voice call to create a video conference (by the names of participants or conference names).

Proposed in 2009, the dynamic Full HD (1080p 60 fps) protocol was recognized as one of the main video protocols for remote presence systems. Attention is also paid to improving the reliability of technical solutions and the uninterrupted functioning of systems, which, depending on the configuration, can have up to nine levels of redundancy: at the level of control systems, critical nodes and MCU chips, network interfaces, power supply and video terminals.

The global VVoIP market reached $65 billion thanks to LTE video phones and web video conferencing

According to TMCnet, the global market for VoIP products and services reached $65 billion in 2012. The growth driver was the intensified competition for Internet users between global software companies Microsoft, Google and Apple on the one hand, and telecom operators on the other. According to the Global mobile Suppliers Association, 338 telecom operators have already begun deploying LTE networks around the world, which clearly reflects the global expansion of IP telephony. In Russia alone, according to J'son & Partners Consulting (Jason & Partners Consulting), the number of IP telephony users by the beginning of 2013 will amount to 27 million, 22% higher than in 2011.

The high pace of adoption of LTE networks by operators has surpassed the capabilities of mobile device manufacturers, which have barely filled the market with smartphones and tablets that support 3G. In 2012, only a few models of smartphones capable of transmitting data in LTE networks were present in the mobile device market, and only a few of them were able to solve a more difficult problem - to provide voice (and video) transmission via 4G. The situation was aggravated by the lack of a single standard for voice and video transmission in LTE networks, which increased the interest of telecom operators in VVoIP software products capable of supporting smartphones from different manufacturers, with various operating systems like SPIRIT.

Indicative was the purchase by the Indian mobile operator Infotel, part of the $60 billion Reliance group of companies, of a license for the TeamSpirit Voice & Video Engine Mobile video program, which supports the Rich Communication Services (RCS) international carrier standard, and the use of the SPIRIT engine in the video background to provide voice and video calls in the largest Indian LTE network, in which Reliance invests $10 billion. The SPIRIT engine provides HD voice and video transfer in LTE networks between popular models of mobile devices (smartphones and tablets) running Android and iOS, as well as PCs running Mac OS and Windows.

In 2012, LG U +, one of the three largest cellular telecom operators in South Korea, did the same. The TeamSpirit Voice & Video Engine Mobile call application has been installed on the Samsung Galaxy Player. The new LG U + service has made it possible to provide a minimum cost of calls from one Galaxy Player device to another. LG U + has begun distributing a new service - voice and video calls between the owners of the Samsung Galaxy Player. Earlier, SPIRIT engines were licensed by other telecom operators, including China Mobile, Korea Telecom and AT&T, as well as the world's# 1 provider of carrier platforms, Huawei.

Along with the mass market of video phones for mobile, the segment of multi-point web-video conferencing was rapidly developing for the corporate and state segments. And if abroad software products for web video conferencing have already occupied their niche in many organizations, then in Russia the web video conferencing market is only at the beginning of growth.

So far, the Russian VKS market is dominated by such traditional manufacturers of VKS equipment as Polycom and Cisco. And softphones, hastily assembled on the basis of SPO, simply do not provide the possibility of high-quality multi-point video communication, which is in demand in corporations. Between a free "dialer for the people," of which there are a lot on the market, and a corporate software-VKS product with the ability to collaborate with documents, administration and logging, a space-scale distance remains.

In Russia, the demand for high-quality web video conferencing software products is growing rapidly, capable of uniting dozens of interactive participants for collaboration, and automatically adapting to unstable data channels. In 2012, the Russian developer SPIRIT released a new version of the VideoMost 2.0 multi-point web video conferencing software product based on the new version of TeamSpirit Voice & Video Engine 3.2, which uses scalable video encoding technology. (Scalable Video Coding, SVC) H.264 and VP8, as well as (in addition to a dozen other standard and popular codecs) proprietary scalable voice HD codec proprietary SPIRIT IP-MR (IETF RFC 6262) with automatic adaptation to the available IP link width.

The commercial potential of paid multi-point web video conferencing for the corporate segment was positively received by many telecom operators in the world. In the CIS in 2012, the VKS service for corporate and state segments based on VideoMost was launched by the Kazakhstani operator Kazakhtelecom. Rostelecom has introduced video conferencing based on VideoMost both in the O7 National Cloud Platform and in information rooms to access a single portal of public services gosuslugi.ru.

The creation of commercial projects by telecom operators to provide corporate VKS services was another indicator of the global trend towards the use of light, fast and affordable video conferencing in 2012, unlike hardware systems, which can be quickly deployed in any number of personnel and regional distribution of the organization's branches in a matter of days, as a cloud service for a home telecom operator.

Q2: Video conferencing solutions stopped selling

In 2012, according to IDC forecasts (2011), the global industrial video conferencing market will reach $3.2 billion, still showing a "healthy" but slightly less dynamic growth rate - 18.7%. 

The global market for industrial video conferencing and telepresence in the second quarter of 2012 faced certain difficulties: in annual terms, the profit of vendors decreased by 10%, and in quarterly terms - by 6.9%, according to IDC^[7].

In general, manufacturers' revenue in the second quarter of 2012 amounted to $564 million, which is the lowest value after the first quarter of 2011 and 27% lower than the record turnover that the market reached in the fourth quarter of 2011.

All market segments in one way or another showed a decrease in the second quarter of 2012, but more than all, by 38.4% in annual terms, the segment of multi codec telepresence.

From a regional point of view, the Asia-Pacific region seriously outperforms other regional markets (plus 11.3% in the second quarter of 2012 compared to the results a year earlier). The EMEA market sank by 20.7% and the North American market decreased by 16.4% in annual terms during the reporting period.

Among vendors, revenues decreased most seriously: Cisco by 23.7% compared to the same period in 2011. However, Cisco remains the market leader with a 41.9% share in the second quarter of 2012 (a year ago, the company's share was 49.3%). Revenue Polycom increased by 8.9% in the first quarter of 2012, but already in the second quarter it sank by 4.3%, in the second quarter of 2012 the company's market share amounted to 32.5%.

Q1

The global market video conferencings () AEROSPACE FORCES and telepresence slowed down sharply: according to the data, IDC its growth in the first quarter of 2012 in annual terms amounted to 14.4%, while in the last three quarters the average market growth in annual terms was 23-25%. In addition, due to seasonal factors compared to the fourth quarter of 2011, the market decline was 21%.

The manufacturers of solutions in the single-codec segments of telepresence and personal VKS solutions felt most comfortable, which in the first quarter of 2012 in annual terms increased by 28.5% and 52.6%, respectively. The segments of multi-codec telepresence and other solutions for the same period decreased in volume by 38.7% and 2.8%, respectively.

Vendors' shares in the global VKS and telepresence market

Source: IDC, May 2012

The market for expensive high-end telepresence solutions is not the first quarter under the negative influence of more affordable HD video solutions, as well as new ways to deploy video infrastructure. However, according to IDC forecasts, the forecast for the next few years is positive for the market. According to analysts, the importance of integrating VKS solutions with unified communications and collaboration will also increase.

As of the first quarter of 2012, Cisco (50.6% of the market) remains the largest vendor in the global VKS and telepresence market, followed by Polycom (26.3%) by a noticeable margin. The share of other vendors is less than 5%.

Market trends

On March 13, 2012, Network Instruments, a global provider of network infrastructure monitoring and management solutions, released the results of the annual State of the Network Global Study.

After a series of unsuccessful attempts to enter the market in past years, video conferencing technologies have finally managed to gain mass recognition. 70% of respondents plan to introduce appropriate systems over the next year, another 55% have already been engaged in projects of this kind. About two-thirds of the companies participating in the study implemented comprehensive projects, including creating conference rooms (75%), installing software and necessary hardware on desktop PCs (63%), building telepresence systems (30%).

At the same time, there are still a number of restraining factors that prevent the ubiquity of video in the corporate segment. The insufficient level of training of employees and the lack of high-quality training prevent the full disclosure of the potential of video conferencing systems - this opinion is shared by 53% of respondents. Another 47% believe that it is impossible to discount the difficulties of a purely technical nature, primarily related to the need to allocate sufficient bandwidth.

A quarter of respondents believe that in the next 12 months, video transmission over networks will take up half of the available bandwidth. A third of respondents predict in the next two years a tightening of the requirements for the bandwidth of communication channels by more than 50%, and over two thirds - by 25-50%.

The increasing complexity of networks turns the process of finding emerging failures into a non-trivial task. The most difficult 83% of respondents consider the identification of the root cause of malfunctions in work, 47% complain about the lack of fully functional monitoring tools.

The Network Instruments study involved 163 network engineers and Chief information officer in North America, Asia, Europe, Australia and South Africa. The collection of results took place from October 22 last year to January 3.

2011

Corporate VKS market grew to $2.7 billion

The global industrial video conferencing market grew to $2.7 billion in 2011. This is stated in the IDC (Worldwide Enterprise Videoconferencing and Telepresence 2012-2016 Forecast) study. The revenue of vendors in this market increased by 20.6% compared to 2010.

In addition, the global market for industrial video conferencing equipment in 2011 also showed a serious year-on-year growth of 22.4% to $716 million. IDC ranks the revenue of vendors from the sale of gateways, network video servers and other components for video networks as this market.

On the other hand, in the global telepresence market, which is quite expensive, the high-end HD segment of industrial video communication and telepresence decreased by 22% during 2011 to $315 million. According to IDC, this indicates that the market is increasingly leaning in favor of solutions for small workgroups, desktop and mobile user interaction systems.

EMEA Region

In 2011, the video conferencing solutions market in EMEA, according to IDC, grew by 20.5% compared to 2010 to $809.5 million. Income from telepresence solutions reached $96.7 million in 2011, the growth of this direction in relation to 2010 amounted to 16.5%.

The video infrastructure equipment segment (MCU, gateways, video servers, and more) grew to $210.7 million in 2011, up 26.3% from 2010. Most of the market (62%) came from video access endpoints, which consist of a codec and a desktop system: this segment grew by 31.8% compared to 2010 to $502.2 million.

Among EMEA regions, the lion's share of the video conferencing solutions market is concentrated in Western Europe (88.9%), Central and Eastern Europe, as well as the Middle East and Africa account for only 7.2% and 4%, respectively.

Analysts note that if historically the key factor in investing in video conferencing solutions was the desire to maintain transport costs, now more and more companies are choosing such solutions in order to increase the efficiency of team interaction and meetings.

Q3

According to a new study of the global market for video conferencing and telepresence products of the company IDC - Worldwide Enterprise Videoconferencing and Telepresence QView, in the third quarter of 2011 it showed high growth with revenue dynamics of 24.3% on an annualized basis and an absolute value of $680.4 million. The telepresence market segment grew by 36.6% on an annualized basis ($379, 7 million) and now accounts for 55.8% of the total market volume.

Rich Costello, Senior Analyst for Corporate Communications Infrastructure at IDC, noted that more recently, corporate networks and video conferencing technologies, embodied in HD and telepresence systems, have been able to be properly implemented in collaborative processes. "IDC expects the underlying revenue growth in this market to continue in the next five years. It will be strengthened by the influence of unified communications, collaboration applications, telepresence systems, desktop and mobile devices that support video, "the analyst said.

According to Petr Zhirovski (Petr Jirovský), IDC Senior Global Network Research Analyst, the corporate video conferencing and telepresence market continues to grow at a rapid pace as enterprises deploy video systems for collaboration. "The corporate video conferencing and telepresence market is currently one of the largest rapidly growing network markets, with more than 20% annual growth in three of the last four quarters," the researcher said.

Updated Key Market Participants

Cisco's results in the third quarter of 2011 outperformed the overall market at 32.5% over the same period in 2010. Currently, the company is the undisputed leader in this market and has a share of 51.6%, which improves its own result - 50.4% in the second quarter of 2011 and 48.4% in the third quarter of 2010.

In the third quarter of 2011, Polycom's revenues rose 19.4%, consistent with the company's longer-term growth conditions. Polycom has been increasing its revenue every quarter since the first quarter of 2010 and has seen revenue growth of 19-26%.

2010

The industrial equipment market for video conferencings the region EMEA will continue to witness healthy growth of 14.6% per year between 2011 and 2016, supported by growing demand from businesses for video and telepresence solutions to build unified communications and collaboration systems. This is stated in the report IDC^[8]

In the forecast period, IDC expects an increase in demand for budget solutions designed for small working groups and mobile groups, as well as the further development of video-as-a-service (VaaS) solutions.

Notes