Golden apple, supermarket chain

The chain of perfume supermarkets "Golden Apple" specializes in the sale of cosmetics and perfumes of both selective and luxury brands and the mass market segment.

Performance indicators

2024: Revenue growth by 66.3% to RUB 155.5 billion

At the end of 2024, the Golden Apple cosmetics chain recorded revenue of 155.53 billion. rubles This is 66.3% more than the previous year, when the company received 93.5 billion rubles. I got acquainted with the financial indicators presented on the website of the service Contour Focus"," TAdviser in early April 2025.

The cost of sales on an annualized basis rose by about 1.7 times - from 60.77 billion rubles to 102.61 billion rubles. Commercial expenses increased from 23.81 billion rubles to 40.03 billion rubles. Accounts receivable increased from 14.3 billion rubles to 19.16 billion rubles, accounts payable - from 22.42 billion rubles to 39.08 billion rubles. Borrowed funds amounted to 19.49 billion rubles, compared with 10.46 billion rubles at the end of 2023. Estimated liabilities increased on an annualized basis from 450.63 million rubles to 489.9 million rubles. Other liabilities increased from 3.96 billion rubles to 4.79 billion rubles.

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Фото: Freepik

The report said that profit from sales in 2024 amounted to 12.89 billion rubles against 8.92 billion rubles a year earlier. Profit before tax on an annualized basis increased from 4.06 billion rubles to 4.89 billion rubles. Net profit reached 3.8 billion rubles, while in 2023 it was 3.33 billion rubles. Net assets for the year increased from 7.97 billion rubles to 11.76 billion rubles.

Payments to suppliers (contractors) for raw materials, materials and work in 2024 were recorded at 122.73 billion rubles. For comparison, a year earlier this figure was 83.06 billion rubles. 11.92 billion rubles were allocated to pay workers of the Golden Apple against 7.06 billion rubles in 2023. Interest on debt obligations year-on-year increased from 1.77 billion rubles to 3.37 billion rubles.^[1]

2023: Revenue growth by 52% to RUB 93.4 billion

The revenue of the chain of cosmetics and perfume stores "Golden Apple" in 2023 increased by 52% compared to 2022 and amounted to 93.4 billion rubles. Such data in accordance with Russian accounting standards (RAS) were published in April 2024.

As the representative of the Golden Apple told Vedomosti, a significant increase in the retailer's revenue in 2023 is associated with the development of e-commerce, which accounted for about 50% of sales of perfumes and cosmetics against 37% in 2022. In addition, the "Golden Apple" increased the number of stores - from 30 in 2022 to 34 years later.

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Фото: Unsplash

Experts interviewed by Vedomosti explain the active growth in sales of perfumes and cosmetics via the Internet as convenience for consumers, allowing them to compare prices and assortments, as well as choose ways to obtain goods. The director of growth and sales strategy practice at Reksoft consulting says online shopping has become the most preferred way to purchase beauty products.

In addition, according to experts, the volume of the Russian cosmetics market is growing against the background of inflationary processes, an increase in the cost of logistics and the weakening of the ruble. At the same time, there is a restoration of purchasing activity, which indicates a positive dynamics of market development, the newspaper says.

According to Infoline Analytics, Golden Apple was among the three largest sellers of cosmetics and household chemicals in Russia in 2023. The company lost only to the Magnit Cosmetics and Lethal chains.

In 2023, Golden Apple was also engaged in the development of foreign markets. According to Mikhail Burmistrov, head of Infoline Analytics, one of the reasons for the expansion is the desire to build new logistics chains within the framework of direct and parallel import schemes. Under the conditions of sanctions, it is especially important for retailers to expand the range and establish direct contacts with foreign manufacturers, the expert explains.^[2]

History

2025

Investing 4 billion rubles in a plant in Russia

In September 2025, the Golden Apple perfume and cosmetic retailer announced that it was negotiating the purchase of a factory for the production of cosmetics. The network considers sites in the Moscow region and in the Urals. Investments in the project will amount to 4 billion rubles. It is assumed that the enterprise will enter production facilities in 2027-2030. Capacity was required to produce products under the own brand name For Me and develop contract^[3]

Opening of a distribution center in the Moscow region

"Golden Apple" opens a distribution center in the suburbs. The company announced this on July 25, 2025.

A warehouse with an area of ​ ​ 47 thousand square meters. m in the Istra region will provide more than 600 new jobs and increase the logistics capacity of the Golden Apple in the Central Region of Russia.

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Фото: Golden Apple

Warehouse equipment and storage capacity will help process more than 100 million units of products per year. Expanding logistics resources in the Central Federal District will help the company meet the growing demand for beauty and health products, as well as replenish the range of its stores in a timely manner: by mid-2025, 38 stores operate in Russia, of which 14 are in Moscow. New stores open almost annually - the last was an Apple Box store on Khoroshevskoe Shosse in April 2025.

By the summer of 2025, the total staff of the Golden Apple exceeded 14 thousand people, about 2,100 of whom are employees of distribution centers.

In total, Zolotoy Yabloko has 12 warehouses throughout Russia - both in its own management and according to the 3PL model. The geographical distribution of warehouse complexes allows the company to provide stores with inventory located in 20 cities of the country (from Sochi to Khabarovsk), as well as deliver online orders to any settlement throughout the Russian Federation.

The Golden Apple warehouse is located in the Landmark-West industrial park in the Istra district of the Moscow region. The developer of the complex is GC "Landmark." The construction of the facility was carried out taking into account all the needs of the Golden Apple for the storage, sorting and transportation of perfume and cosmetic products.

2017

The network served more than 8.6 million customers in 2017, according to the company.

In 2016, a flagship store with an area of ​ ​ 2500 sq.m. was opened in Yekaterinburg.

The first supermarket "Golden Apple" was opened in Yekaterinburg in 2004. The network went beyond the region in 2007. The average area of ​ ​ shops is 1500 sq.m.

Information Technology

Information Technology at the Golden Apple

Notes