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Accel Club - working in the sphere e-commerce startup was founded in 2021 by the ex-founder of the food delivery service (Foodfox it was bought in 2018 by "" Yandex for 595 million rubles and created on its basis "") Yandex. I go Maxim Firsov and the former managing director of the bus ticket marketplace Busfor Nikolai Tuzenko.
Accel Club buys brands that have become successful on Amazon and develops them using the technologies and resources of its platform: brings business to new markets, introduces deep analytics, achieves cross-sales, develops work with influencers, optimizes supply chains and marketing costs due to economies of scale. According to the company's own data, sellers on Amazon can sell their Accel Club brand in a month. It is specified that the company always buys 100% of the business, and sellers on Amazon can sell their Accel Club brand in a month.
History
2021: Raising $170 million
At the end of November 2021, it became known about the investment of $170 million in the Accel Club as part of the Series A funding round. Venture funds RedSeed the former head of Odnoklassniki Ilya Shirokov, Flyer One Ventures and North Wall Capital invested in the startup.
Accel Club is headquartered in Amsterdam, with offices in the United States and China. Since the launch, the company's revenue by the end of November 2021 exceeded tens of millions of dollars, the company says, but does not indicate specific figures. Accel Club works only with American brands and Amazon, but in 2022 wants to enter European markets.
 | We see how quickly the e-commerce market is changing when companies that produce classic consumer goods give the online market to independent brands that offer products of such or higher value. We are creating a global technology platform for consumer products, which will offer significant value to millions of customers around the world through the use of our experience in technology, marketing, operations and the supply chain, "commented Maxim Firsov, co-founder of Accel Club.[1] |  |
Notes
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