Adapty

Adapty is a service that helps mobile product developers grow in-app subscriptions in apps. On one platform with a user-friendly user interface, you can manage active and unsubscribed users, promote the product to a new audience, and run A/B tests for peywalls. Adapty allows you to analyze the payment behavior of users.

History

2024: How personalization and AI are reshaping the mobile app market: an interview with co-founder Adapty

The subscription market is rapidly developing: despite the decrease in the number of downloads, developers' revenues are growing. Why is the subscription model becoming a key monetization strategy, how do developers deal with the outflow of users, and what role does artificial intelligence play in price personalization? We discussed these issues with Dmitry Podoprosvetov, co-founder of Adapty, a platform that helps companies analyze user behavior, test subscription models and implement personalized offers to increase retention. Read more here.

2020: Raising $500,000 in investments

Mobile in-app subscription analytics and growth service Adapt raised $500,000 from 500 Startups, Genesis Investments and AdFirst.VC. The investment is planned to be spent on expanding the A/B testing functions for in-app subscriptions and developing additional analytics functionality. This was announced on December 21, 2020 by Genesis Investments.

Adapty was founded by Vitaly Davydov, Kirill Potekhin and Dmitry Podoprosvetov. Prior to this, Vitaly and Kirill worked together in the EasyTen mobile application team with download 15M and founded the machine learning studio Poteha Labs. Later, Dmitry joined the team with 9 years of experience in the field of business development. As of December 2020, Adapty has 10 professionals with deep technical knowledge and expertise in mobile development, machine learning, sales and marketing.

The startup grew out of personal experience with marketing analytics. While working at EasyTen, we, together with Kirill, STO and co-founder of Adapty, tracked subscriptions, analyzed customer behavior and made LTV calculations and forecasts for user groups. We used classic Excel and Python and constantly struggled with limitations and errors in calculations. We saw an increase in the outflow of users in applications with millions of audiences due to chaotic subscription management. Companies spent resources on third-party analytics services because there was no tool ideally suited to their tasks. Now we are striving to rid customers of the problems that we have faced personally. In addition, we take an iterative approach and continue to work on improving the product as new requests appear. The accumulated data helps to provide customers with exactly the functionality that they need, supporting product solutions with the most accurate analytical indicators - says Vitaly Davydov, CEO and co-founder of Adapty.

As of December 2020, the service is used by more than 1100 users. The startup tracks about $10 million in app revenue, and more than 100 apps have already boosted profits thanks to Adapty. The startup team plans to work to implement machine learning methods in subscriptions and simplify the A/B subscription testing system. The investment raised will help Adapt accelerate growth during the peak popularity of the app monetization subscription model.

The mobile app subscription model dominates the market and analytics and subscription management products are becoming in demand in the market. The economy is growing not only online, but also offline: rent, utilities, fitness clubs and many other services are sold on subscription, so the model is relevant not only for mobile applications. We see great potential in Adapty and believe that the team's experience in mobile application development and machine learning will contribute to the success of a high-quality subscription management service. We are excited to participate in this round and support Adapty. Kate Celedets, a member of the 500 Startups fund's investment team, comments.