Adapty

Adapty is a service which helps developers of mobile products to increase subscription in-app in applications. On one platform with a user-friendly interface it is possible to manage the active and unsubscribed users, to promote a product of new audience and to start A/B tests for peyvoll. Adapty allows to analyze payment behavior of users.

History

2020: Attraction of $500,000 investments

Service to analytics and growth of mobile in-app of subscriptions of Adapty attracted $500,000 from 500 Startups, Genesis Investments and AdFirst.VC. Investments are going to spend for expansion of the A/B functions of testing for in-app of subscriptions and development of additional functionality of analytics. On December 21, 2020 the Genesis Investments company reported about it.

Adapty was founded by Vitaly Davydov, Kirill Potekhin and Dmitry Podoprosvetov. Before, Vitaly and Kirill together worked in a command of mobile application EasyTen with 15M of loadings and founded studio on machine learning of Poteha Labs. Later, Dmitry with 9-year experience in the field of business development joined a command. For December, 2020 in Adapty 10 professionals work with profound technical knowledge and experience in the field of mobile development, machine learning, sales and marketing.

The startup grew from personal experience works with marketing analytics. During operation in EasyTen we together with Kirill, service station and the co-founder of Adapty, traced subscriptions, analyzed a customer behavior and did calculations and forecasts of LTV for user groups. Used classical Excel and Python and constantly fought against restrictions and errors in calculations. Saw how outflow of users in applications with million audiences because of chaotic management of subscriptions increased. The companies spent resources for third-party analytical services because there was no tool which is ideal under their tasks. Now we aim to save clients from those problems which faced personally. Besides, we adhere to the iterative approach and we continue to work on improvement of a product in process of emergence of new requests. The saved-up data help to provide to clients that functionality which is necessary to them, supporting product solutions by the most exact analytical indicators — Vitaly Davydov, SEO and the co-founder of Adapty says.

For December, 2020 service is used by more than 1100 users. The startup traces about $10 million income from applications, and more than 100 applications already increased profit thanks to Adapty. The command of a startup is going to work on implementation of methods of machine learning in subscriptions and to simplify the A/B system of testing of subscriptions. The involved investments will help Adapty to accelerate growth in the period of peak popularity of model of subscriptions for monetization of applications.

The model of subscriptions for mobile applications dominates in the market and products for analytics and management of a subscription become demanded in the market. The economy grows not only online, but also offline: lease, utilities, fitness clubs and many other services are on sale on a subscription therefore the model is relevant not only for mobile applications. We see high potential in Adapty and we believe that experience of a command in mobile application development and machine learning posposobstvovut to success of high-quality service for management of subscriptions. We are glad to take part in this round and to support Adapty. — Kate Seledets, the member of an investment command of fund 500 Startups comments.