Owners
Founded in 2013, the company is Antuit.ai developing artificial intelligence-based software that helps retailers and manufacturers predict consumer demand for their products.
History
2021: Zebra Technologies Bought Antuit.ai
At the end of August 2021, Zebra Technologies bought Antuit.ai. Companies do not disclose the cost of the transaction, but said they expect to close the deal by the end of the year.
The acquisition of Antuit.ai will allow Zebra Technologies to support the company's efforts to go beyond industrial equipment to the SaaS market. SaaS solutions usually have higher profitability than equipment, which means that entering this market can help Zebra Technologies increase profitability. Another advantage is that the company can increase the competitiveness of its core hardware products by combining them with additional SaaS solutions.
Antuit.ai will expand a portfolio of the SaaS products of the company, having added to it tool kit of forecasting of consumer demand on the basis of artificial intelligence.
Antuit.ai tools are used mainly by retailers and consumer goods manufacturers. Such companies should closely monitor consumer demand: retailers need to constantly adjust the number and type of goods they offer based on customers' preferences, while manufacturers need to adjust which products they produce and to what extent. Antuit.ai tools help companies predict demand in advance, helping them better align their volume of operations with demand.
Antuit.ai argues that the company's algorithms can give more accurate forecasts than traditional forecasting tools, and, in addition, require less manual input. The company's value proposition helped it attract such famous customers as Walgreen, PepsiCo and Philips NV.
In addition to the main technology for forecasting Antuit.ai demand, Zebra Technologies receives a number of industry software capabilities as a result of the transaction. For retailers, Antuit.ai offers a tool that they can use to assess how their business will suffer if competitors lower prices. For manufacturers, Antuit.ai algorithms can generate recommendations on how best to manage customer orders when demand exceeds the capacity of the production line.[1]
Notes
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