AppLovin

Performance indicators

2020-2021

By April 2021, AppLovin is attracting more than 410 million daily active users to its platform, and the company's apps include more than 200 free mobile games, including Word Connect, Slap Kings and Bingo Story. In total, since 2018, AppLovin has conducted 15 mergers and acquisitions worth $1.1 billion, and the company's revenue in 2020 increased by 46% compared to 2019 to $1.45 billion.

History

2022: Purchase of Unity Technologies

On August 9, 2022, a company AppLovin specializing in game development software announced the purchase of Unity Software for $17.54 billion. The buyer will pay $58.85 for each Unity share, a premium of 18% to Unity's August 8, 2022 closing price. Unity will own 55% of the combined company's outstanding shares, representing about 49% of the total voting stock. More here

2021: Going public on Nasdaq

In mid-April 2021, mobile games company AppLovin made its stock market debut. As part of the initial placement of shares, the company raised $1.8 billion, and its estimate was $28.6 billion.

AppLovin listed its shares on the Nasdaq exchange at $80 apiece. In total, the company offered 22.5 million Class A ordinary shares at prices ranging from $75 to $85. The main investor in AppLovin remains private private equity firm KKR, which in 2018 invested $400 million in the marketing platform at a valuation of $2 billion. During the IPO, KKR put up 2.5 million shares for sale, while retaining 67.4% of the votes in the company. Leading underwriters of the offering were Morgan Stanley, J.P. Morgan, KKR Capital Markets, BofA Securities and Citigroup.

Mobile app developer AppLovin goes public on Nasdaq

AppLovin has long been less a marketing platform than a mobile app developer. The company owns 12 studios and operates more than 200 games. Among the developers included in AppLovin are Peoplefun (creators of Wordscapes), Magic Tavern (developers of Project Makeover) and Machine Zone (authors of the Game of War strategy).

The work of AppLovin is extremely important for the success of mobile application developers, in particular mobile game developers, as the company solves key marketing and monetization problems, the company said in a statement.[1]

Notes